Cadbury‘s sicn to feature a gay uple sharg a gooey Crème Egg s latt mpaign shows progrs advertisg’s missn to reach more diverse dienc and tly reflect society, says Chris Kenna, chief executive of diverse media work Brand Advance. And so do the rponse om dienc and regulators.
Contents:
- CADBURY CREME EGG AD WH GAY KISS TRIGGERS BACKLASH 27000 SIGN HOMOPHOBIC PETN BAN MERCIAL
- THE RPONSE TO CADBURY’S CRèME EGG ‘GAY KISS’ AD PETN IS A SIGN OF PROGRS
- CADBURY’S NEW CREME EGG ADVERT FEATURG REAL-LIFE GAY UPLE PRAISED ONLE
- CADBURY’S CREME EGG ADVERT STARRG GAY UPLE SHARG A GOOEY TREAT HAS HOMOPHOB BURSTG WH RAGE
- GAY 'KISS' CADBURY CREME EGG AD SPARKS ANGRY PETN
CADBURY CREME EGG AD WH GAY KISS TRIGGERS BACKLASH 27000 SIGN HOMOPHOBIC PETN BAN MERCIAL
* cadbury egg gay commercial *
Doros Mexi released a mercial last month showg a divorced father reachg out for help munitg his acceptance of his gay son and his looks like we'll be eatg and dreamg of those Cadbury Creme Eggs long after the holidays are over.
THE RPONSE TO CADBURY’S CRèME EGG ‘GAY KISS’ AD PETN IS A SIGN OF PROGRS
A new Cadbury's Creme Egg advert that featur a gay uple kissg has, naturally, furiated homophob and Daily Mail rears. * cadbury egg gay commercial *
RELATED | Father Embrac Gay Son and His Boyiend In Sweet Doros Ad. “By choosg to feature a same-sex uple, Cadbury’s are clearly hopg to e ntroversy and pe cricism, ” the petner alleg, “by claimg that any objectns mt be rooted ‘homophobia, ’ but members of the LGBT muny have also exprsed their dislike of this mpaign. " It further alleg, "by claimg that any objectns mt be rooted ‘homophobia, ’ but members of the LGBT muny have also exprsed their dislike of this mpaign.
"But ’s not OK, 2021, to have an advert of a multi-racial (strike one) gay uple (strike two) on your screens for 10 sends (strike three) eatg/kissg/sexualised (strike four). Cadbury‘s sicn to feature a gay uple sharg a gooey Crème Egg s latt mpaign shows progrs advertisg’s missn to reach more diverse dienc and tly reflect society, says Chris Kenna, chief executive of diverse media work Brand Advance. Gay upl exist – and y they eat Crème Eggs – so what?
CADBURY’S NEW CREME EGG ADVERT FEATURG REAL-LIFE GAY UPLE PRAISED ONLE
Cadbury has been acced of "sellg sex to children" over the ad, which featur an timate scene between a real-life gay uple. * cadbury egg gay commercial *
A spokperson for the regulator nfirmed had received and asssed 40 plats about the gay kiss the Cadbury advert, but did not “nsir that the advertisg l have been broken” me what the furore over this kiss highlights most of all is that no matter how far we thk society has e, there’s always gog to be another example of a group of people plag about mory groups takg a star role months ago, we saw a siar backlash to the Sasbury’s Christmas advert that featured a Black fay – a fay reprentative of 13. While petns, cricism and plats aren’t new to brands reachg diverse dienc, neher is the pictn of diverse muni the media 1994 Ikea marked a poignant moment advertisg when the first gay uple a televisn ad then, has tablished self as a trailblazer diverse mpaigns and other brands have followed su phg the boundari of stereotyp ’s been a slow procs but the Black Liv Matter movement has also shone a light on the issue and enuraged a ll amongst the media dtry to enact we’re gog through now is a change unlike any other generatn before are fally makg stris to tch up reflectg te society.
However, if we really want to drive societal change and normalise a gay uple an advert, brands mt e together solidary. 15 by the Spanish nservative advocy group CizenGo, the petn claimed that the advertisement “featur a gay uple engaged a highly-charged sexually provotive act. Cadbury’s new Creme Egg advert featurg a real-life gay uple has been revealed, wh social media ers praisg the mpaign’s clivy.
CADBURY’S CREME EGG ADVERT STARRG GAY UPLE SHARG A GOOEY TREAT HAS HOMOPHOB BURSTG WH RAGE
New Cadbury mercial featur a gay uple timately âshargâ a cream egg Ante Gross (@Ante144) January 8, 2021. While the scene lasted for jt a few sends, nohels trigged an entirely-predictable wave of homophobic anger onle. The ter is gettg predictably worked up over a new Cadbury’s Creme Egg advert that featur a gay uple.
The new Creme Egg advert, released last week, featur real-life gay uple Callum Sterlg and Dale K Moran sharg an timate moment, wh Sterlg bg the cholate treat half the mouth of his partner – leadg to a gooey explosn. Creme Egg advert crics: ‘I’m not homophobic, but…’. Crackg out the old classics, another vented: “I am not homophobic but I jt thk the new Cadbury egg advert to be shown on ITV is totally unnecsary.
Another Twter er plaed: “Dear @CadburyUK, jt to let you know that your Creme Egg advert featurg gay men is wholly appropriate. I do not believe that you would do this wh a heterosexual uple, but seems homosexualy has to be promoted far more explicly. Daily Mail rears are apoplectic about gay people existg on TV.
GAY 'KISS' CADBURY CREME EGG AD SPARKS ANGRY PETN
Another rear appeared unaware that gay upl are allowed to live together, fumg: “Really appropriate for dburys to be promotg this given that we are tim of vid-19”. Gay uple share Cadbury’s Creme Egg new advert. Meanwhile, an avid TV watcher sisted that they are not homophobic, but fact morally opposed to relatnships of any kd beg picted on televisn.
A petn llg for the immediate removal of an ad featurg a real-life gay uple sharg a sticky kiss is beg turned down by Brish nfectnery Cadbury. CizenGo exprsed outrage over a recent televisn spot for Cadbury’s Creme Eggs featurg a “gay uple engaged a highly-charged sexually provotive act.
“But ’s not OK, 2021, to have an advert of a multi racial (strike one) gay uple (strike two) on your screens for 10 sends (strike three) eatg/kissg/sexualised (strike four).