Snickers Pulls Anti-Gay Super Bowl Ads - Tthdig

Contents:

• SNICKERS AD PULLED AFTER PLATS OM GAYS
• SNICKERS PULLS ANTI-GAY SUPER BOWL ADS

SNICKERS AD PULLED AFTER PLATS OM GAYS

The Human Rights Campaign and the Gay and Lbian Alliance Agast Defamatn plaed to the maker of Snickers, Hackettstown-based Masterfoods USA, a divisn of Mars Inc., which also mak M&M's and other Web se also featured vio of players om the Super Bowl teams reactg to the kiss. "This type of jeerg om profsnal sports figur at the sight of two men kissg fuels the kd of anti-gay bullyg that hnts untls gay and lbian school children on playgrounds all across the untry, " Human Rights Campaign print Joe Solmone said a spokman Marc McCarthy said Tuday the group believed "this kd of prejudice was excable. ” One of the alternate endgs on the Snickers Web se showed the men attackg each Human Rights Campaign and the Gay and Lbian Alliance Agast Defamatn plaed to the maker of Snickers, Hackettstown-based Masterfoods USA, a divisn of Mars Inc., which also mak M&M’s and other Web se also featured vio of players om the Super Bowl teams reactg to the kiss.

“This type of jeerg om profsnal sports figur at the sight of two men kissg fuels the kd of anti-gay bullyg that hnts untls gay and lbian school children on playgrounds all across the untry, ” Human Rights Campaign print Joe Solmone said a spokman Marc McCarthy said Tuday the group believed “this kd of prejudice was excable. Groups such as the Human Right Campaign and the Gay & Lbian Alliance Agast Defamatn (GLAAD) nmned the ad, sayg promoted anti-gay prejudice and ndoned vlence agast gay Amerins. Animal abe, racism, anti-gay sentiment — they’re not jt for football players anymore!

The Gay and Lbian Anti Defamatn League said the ad’s msage was homophobic, and a few years later was voted the send worst Super Bowl ad of all time by Ad Age. "It is shameful and regrettable that at this pot there are pani that ntue to perpetuate stereotyp and promote homophobia, " Spa's LGBT State Feratn penned a tweet translated om Spanish, before addg, "If you need some trag for next time, here we are, Snickers.

SNICKERS PULLS ANTI-GAY SUPER BOWL ADS

After askg who thought would be "a good ia to e homophobia as a bs strategy, " she went on to tweet, "Our society is diverse and tolerant. As reported by CNN Money, Febary of 2007, Snickers pulled a Super Bowl ad that ffled many feathers — cludg the Human Rights Campaign and the Gay & Lbian Alliance Agast Defamatn, also known as GLAAD. UPDATE: Snickers parent pany Mars has pulled the anti-homosexual ads was hostg on s webse — exprsg regret and sayg will never air them aga.

While the ad may be a satiril dig at homophob, the ndy pany appeared to affirm an anti-gay msage on s webse — where there were, until a few hours ago, vios of NFL players grimacg siar disgt at the kiss.

NEW YORK - A Snickers mercial that aired durg the Super Bowl and featured two r mechanics accintally kissg has been immediately whdrawn followg plats om several gay rights anisatns that labelled as "homophobic. Pro-homosexual anisatns took offence to the mercial when later the two men beg tearg hair om their own chts so they uld appear more "manly.

Giuliano, print of Gay and Lbian Alliance Agast Defamatn, to the Washgton Post. They feel that a double standard is beg ma by media between Christians and other groups, such as homosexuals. "Corporate Ameri jumps when GLAAD (Gay & Lbian Alliance Agast Defamatn) and other homosexual groups pla, " said Robert Knight, director of Media Rearch Center's (MRC) Culture and Media Instute.

"Another strikg element of this story is that media verage of the ads' yankg mentns that homosexual groups were offend, but there is no mentn, by and large, about the visceral reactn om the rt of the public, " add Knight.

"In other words, they bought to the gay le that the ads were 'homophobic, ' as if only homosexuals were offend. Non-Christian sourc have also doubted the plats of the gay rights anizatns, argug that there was no need to be offend and that they were overreactg.