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data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp eiGjZk"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT tPofh"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX gPBNpL bric ContentHearRubricContaer-eTudtt iRsSlw"><a class="RubricLk-gRWSOU cwyjHY bric__lk" href="/entertament/tv-and-movi"><span class="RubricName-fVtemz cLxcNi">TV and Movi</span></a></div></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd jdcWfa isouMH">This Year's Superbowl Ads Are Makg History for LGBTQ+ Inclivy</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ eijTxK">Ads starrg Jonathan Van Ns, Lil Nas X, Kim Chi, Miz Cracker, and more are creatg unprecented queer visibily on football's biggt stage.</div><div class="ContentHearByle-kmPyCa emiglw"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearContributorImage-cvjZXn epCAJC"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearContributorImage-cvjZXn epCAJC rponsive-image"><source media="(max-width: 767px)" srcSet=" 80w" siz="66px"/><source media="(m-width: 768px)" srcSet=" 90w" siz="66px"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH hdWCIC byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd hSmufO skIR eErqIx byle__name-lk button" href="/ntributor/matt-bme">Matt Bme</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2020-01-31T15:10:07-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd dCoEhu bDGyxQ">January 31, 2020</time></div></div><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard ContentHearAccredatnSocialIns-jorO fPzfaa ntent-hear__social-share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--twter social-ins__list-em--standard"><a aria-label="Share on X" class="external-lk SocialInExternalLk-huuzOU blkfJb social-ins__lk social-ins__lk--twter" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow 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data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p> </p><p>When Rich Ferraro first started workg at GLAAD the mid-2000s, he says, “the Super Bowl was always a dread day. Instead of hangg out wh my iends, I’d have to monor ads wh homophobic trop.”</p><p>A particular low pot was <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">a 2007 Snickers ad</a> which two men, both tryg to eat a ndy bar, accintally kiss — and then rip their own cht hair out an attempt to “do somethg manly.” The mercial was acpanied by vios on the Snickers webse featurg NFL players exprsg disgt at the kiss, promptg objectns om GLAAD, the Human Rights Campaign, and others.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>“This year marks a huge change,” says Ferraro, GLAAD’s chief munitns officer. For what may be the first time, LGBTQ+ people will see multiple posive pictns durg the game, both on the field and durg mercial breaks.</p><div class="Contaer-bkChBi byNLHx"></div><p>The list of 2020 Super Bowl ads featurg queer talent is surprisgly long: Lil Nas X appears <a href=">an ad for Doros</a>; Jonathan Van Ns, the nonbary star of Netflix’s Queer Eye, will <a href=">speak about the virtu of Pop-Tarts</a>; Drag Race stars <a href=">Kim Chi and Miz Cracker</a> filmed a mercial for humm; and Lilly Sgh will <a href=">extoll the virtu of sk cream</a>.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="c8cqg"></div></div><p>Ironilly, Trace Lysette and Isis Kg will appear on behalf of tax preparatn pany <a href=">TurboTax</a>; while Ellen DeGener <a href=">will appear</a> wh Portia Rossi for Amazon, a <a href=">pany notor for avoidg tax</a>.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p>In addn, Microsoft has been nng ads featurg San Francis 49ers offensive assistant ach Katie Sowers, an out lbian who is the <a href=">first woman and first openly queer person to ach</a> the Super Bowl. Close to 100 ln people will watch the game.</p><figure data-ttid="IameEmbed" class="IameEmbedWrapper-sc-dRedg hZiq iame-embed"><div data-ttid="IameEmbedContaer" class="IameEmbedContaer-hptgUZ gwYBCr"><div class="IameEmbedAspectRatWrapper-hFVJps kaOLzO"><iame class="IameEmbedContent-cMdiev csnuAY IameEmbedContent lazyload" height="300px" sandbox="allow-scripts allow-popups allow-same-orig" tle="Embedd Frame" data-src=" allow="toplay *; encrypted-media *; clipboard-wre; toplay; fullscreen; picture--picture"></iame></div></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="hnwjc"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="9gidai"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>“Ten years ago if you would have said there would be a queer artist of lor a Super Bowl ad, you would have lghed at ,” <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Kim Chi told AdAge</a>.</p><p>Queer people have been nspicuoly absent om Super Bowl merils years past, and when they have appeared, ’s often been ls than flatterg ntexts. Asi om that lamentable Snickers ad, 2010 CBS rejected a shoddily-ma ad for a now-funct gay datg se lled <a href=">ManCnch</a> — not bee featured gay men kissg, but bee the work found that that the kiss was picted as a meang punch le.</p><p>Only a handful of ads have been posive, such as Co-Cola’s <a href=">“The Wonr of Us”</a> mercial 2018, which featured the e of “them” as a pronoun — a major moment for non-bary visibily — or a 2016 ad for Axe that <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">celebrated nontradnal masculy</a>.</p><p>“We’ve certaly noticed the arth of LGBTQ characters Super Bowl mercials the past,” says Cyd Zeigler, -founr of <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Outsports</a>. “It’s not surprisg — the mercials are very expensive, and pani want to h the wist swath of the market as they n.”</p><p>But now, Zeigler says, mercials that om queer characters stand out more than prev years. That’s part bee other media has bee so much more clive. “You’re seeg more TV shows, you’re seeg more movi, you’ve never had as many out LGBTQ players sports before,” he says.</p><p>As a longtime sports reporter, Zeigler says, old assumptns about homophobia sports are no longer te.</p><p>“I talk to athlet who are gay and straight the NFL, and they say they never hear gay slurs a locker room,” says Zeigler. “I jt had a lengthy meetg today wh somebody at the NFL, talkg about how to build cln. There’s a mment on behalf of the NFL to monstrate how clive football is.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p>Why is this change happeng now? “It’s possible ’s the rult of a lot of small chang,” says Michael Bronski, profsor of the Practice Media and Activism Studi of Women, Genr, and Sexualy at Harvard. “Wh enough smaller TV shows … puttg on LGBTQ characters, gradually they’ve been accepted. And then might jt be that the Super Bowl was like, ‘well, we uld start acceptg an LGBTQ performer.’”</p><asi aria-hidn="te" class="PullQuoteEmbedWrapper-sc-EoVjf fQbAzo"><div class="PullQuoteDerativeBorr-sc-iUyOLj fAzNVP"></div><div class="PullQuoteEmbedContent-sc-kTcfhx eoUd"><p>While ’s nice to see more queer people on televisn, Bronski says, “let’s not nfe wh social jtice.”</p></div></asi><p><br/>As always, there’s been a b of a backlash om nservative quarters, but not any way that’s remotely credible. One of the only anizatns to prott this year’s ads was the Amerin Fay Associatn’s “One Milln Moms” project (which, ironilly, has only a few thoand followers on <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Twter</a>).</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="k9f2og"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper 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class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Samantha Riel</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw gmWMTZ ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="bm6bb5"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs laPXdt"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="ybxnj3p"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>One Milln Moms’ outrage <a href=">centered around the ad wh drag performers</a>, a tough se to make today’s media environment. “It pletely misunrstands the fact that drag the past ten years has bee tegral to Amerin entertament. It’s no longer viant, and bizarre, and threateng,” Bronski says.</p><p>That fact might be a ltle dishearteng for those who have <a href=">appreciated drag as edgy or dangero</a>. The mastreamg of queer culture may not be entirely wele news to all queer people.</p><p>Bronski pots to a notn by polil theorist Herbert Marce known as “reprsive tolerance,” which stctur of power offer promis rather than allow margalized groups to fully advance.</p><p>When marriage equaly seemed likely to bee the law of the land, for example, many stat offered civil unns as a weak “middle ground” solutn. In the same way, allowg drag queens to sell humm might be a weak gture htg at full cln whout actually providg any substantive stctural change.</p><p>In other words, while ’s nice to see more queer people on televisn, Bronski says, “let’s not nfe wh social jtice.”</p><p>Neverthels, any step forward is likely to be weled by most viewers. In particular, ’s signifint that the Amazon ad featur a lbian uple, rather than jt showg Ellen on her own.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p>And who knows — this uld pave the way toward future reprentatn at the untry’s most-watched sports event. In fact, we uld be jt one year away om the first openly gay Super Bowl player. <a href=">Stt Frantz, an openly gay player at Kansas State,</a> is likely to be drafted this sprg, and uld be on a team when the next football season starts next September.</p><p>“I thk the NFL has been ready for an out player to play the Super Bowl for some years,” says Ferraro. “The notn that the Amerin public is gog to speak out agast an out player or agast an LGBTQ clive ad the Super Bowl — those days are gone.”</p><p><em><strong>Get the bt of what's queer.</strong></em> <a href=">Sign up for our weekly newsletter here.</a></p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="bm1s"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut 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summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href="/story/san-ancis-49ers-katie-sowers-first-gay-ach-nfl-super-bowl" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="49ers’ Katie Sowers to Be First Openly Gay Coach at the Super Bowl" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">News</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href="/story/san-ancis-49ers-katie-sowers-first-gay-ach-nfl-super-bowl" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kBFaWv summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">49ers’ Katie Sowers to Be First Openly Gay Coach at the Super Bowl</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY 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gay snickers super bowl commercial

A Snickers mercial that aired durg the Super Bowl and featured two r mechanics accintally kissg has been immediately whdrawn followg plats om several gay rights anisatns that labelled as &quot;homophobic.&quot;

Contents:

SNICKERS AD PULLED AFTER PLATS OM GAYS

Gay Groups Call Commercial Featurg Men Accintally Kissg Homophobic * gay snickers super bowl commercial *

The Human Rights Campaign and the Gay and Lbian Alliance Agast Defamatn plaed to the maker of Snickers, Hackettstown-based Masterfoods USA, a divisn of Mars Inc., which also mak M&M's and other Web se also featured vio of players om the Super Bowl teams reactg to the kiss.

"This type of jeerg om profsnal sports figur at the sight of two men kissg fuels the kd of anti-gay bullyg that hnts untls gay and lbian school children on playgrounds all across the untry, " Human Rights Campaign print Joe Solmone said a spokman Marc McCarthy said Tuday the group believed "this kd of prejudice was excable. ” One of the alternate endgs on the Snickers Web se showed the men attackg each Human Rights Campaign and the Gay and Lbian Alliance Agast Defamatn plaed to the maker of Snickers, Hackettstown-based Masterfoods USA, a divisn of Mars Inc., which also mak M&M’s and other Web se also featured vio of players om the Super Bowl teams reactg to the kiss. “This type of jeerg om profsnal sports figur at the sight of two men kissg fuels the kd of anti-gay bullyg that hnts untls gay and lbian school children on playgrounds all across the untry, ” Human Rights Campaign print Joe Solmone said a spokman Marc McCarthy said Tuday the group believed “this kd of prejudice was excable.

SNICKERS PULLS ANTI-GAY SUPER BOWL ADS

Masterfoods, the pany behd the Snickers ndy bar, has pulled the plug on a ntroversial, lip-lockg Super Bowl mercial followg an outcry among gay and human rights groups. * gay snickers super bowl commercial *

Groups such as the Human Right Campaign and the Gay & Lbian Alliance Agast Defamatn (GLAAD) nmned the ad, sayg promoted anti-gay prejudice and ndoned vlence agast gay Amerins. Animal abe, racism, anti-gay sentiment — they’re not jt for football players anymore! The Gay and Lbian Anti Defamatn League said the ad’s msage was homophobic, and a few years later was voted the send worst Super Bowl ad of all time by Ad Age.

"It is shameful and regrettable that at this pot there are pani that ntue to perpetuate stereotyp and promote homophobia, " Spa's LGBT State Feratn penned a tweet translated om Spanish, before addg, "If you need some trag for next time, here we are, Snickers. After askg who thought would be "a good ia to e homophobia as a bs strategy, " she went on to tweet, "Our society is diverse and tolerant. As reported by CNN Money, Febary of 2007, Snickers pulled a Super Bowl ad that ffled many feathers — cludg the Human Rights Campaign and the Gay & Lbian Alliance Agast Defamatn, also known as GLAAD.

* gay snickers super bowl commercial *

UPDATE: Snickers parent pany Mars has pulled the anti-homosexual ads was hostg on s webse — exprsg regret and sayg will never air them aga. While the ad may be a satiril dig at homophob, the ndy pany appeared to affirm an anti-gay msage on s webse — where there were, until a few hours ago, vios of NFL players grimacg siar disgt at the kiss. NEW YORK - A Snickers mercial that aired durg the Super Bowl and featured two r mechanics accintally kissg has been immediately whdrawn followg plats om several gay rights anisatns that labelled as "homophobic.

Pro-homosexual anisatns took offence to the mercial when later the two men beg tearg hair om their own chts so they uld appear more "manly. Giuliano, print of Gay and Lbian Alliance Agast Defamatn, to the Washgton Post. They feel that a double standard is beg ma by media between Christians and other groups, such as homosexuals.

Snickers Pulls Controversial Super Bowl Ad Gay Rights Groups Claim Commercial Is Homophobic AP Sports HACKETTSTOWN, N.J. (Feb. 6) - A mercial for Snickers ndy bars lnched the Super Bowl broadst was benched after s maker got plats that was homophobic. The ad showed two to m... * gay snickers super bowl commercial *

"Corporate Ameri jumps when GLAAD (Gay & Lbian Alliance Agast Defamatn) and other homosexual groups pla, " said Robert Knight, director of Media Rearch Center's (MRC) Culture and Media Instute. "Another strikg element of this story is that media verage of the ads' yankg mentns that homosexual groups were offend, but there is no mentn, by and large, about the visceral reactn om the rt of the public, " add Knight.

*BEAR-MAGAZINE.COM* GAY SNICKERS SUPER BOWL COMMERCIAL

Snickers ad pulled after plats om gays .

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