Wells Fargo: Ad wh Gay Couple Reflects 'Demographic Realy' | Amerin Banker

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WELLS FARGO'S GAY UPLE AD SPARKS EVANGELIST PROTT

Christian Evangelist Frankl Graham has sparked an angry Facebook bate about gay rights when he announced he is pullg all of his anizatn's lns out of Wells Fargo acunts rponse to the bank's recent ad mpaign featurg a lbian uple. "Have you ever asked yourself--how n we fight the ti of moral y that is beg crammed down our throats by big bs, the media, and the gay & lbian muny?

WELLS FARGO: AD WH GAY COUPLE REFLECTS 'DEMOGRAPHIC REALY'

But social media ers were quick to pot out the North Carola-based bank is a sponsor for Miami Beach Gay Pri, an annual ftival celebratg the LGBT muny. In rponse to Graham's cisn, BB&T's chief rporate munitns officer, Cytha Williams, issued a statement sayg the bank "embrac diversy and cln for our associat and all aspects of our bs" -- but the pany cled to take a formal posn on gay rights, sayg s sponsorship of the gay pri event do not imply an endorsement.

WELLS FARGO FEATUR SAME-SEX COUPLE ADOPTG A DEAF CHILD IN NEW AD {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}NEWSBY MATTHEW THARRETTAPRIL 24, 2015/12:17 PMBY MATTHEW THARRETTAPRIL 24, 2015 / 12:17 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"WELLS FARGO FEATUR SAME-SEX COUPLE ADOPTG A DEAF CHILD IN NEW AD CAMPAIGN","DATEPUBLISHED":"2015-04-24T16:17:23.000+0000","DATEMODIFIED":"2015-04-24T16:17:23.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"MATTHEW THARRETT","ARTICLESECTN":"NEWS"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}FANCIAL GIANT WELLS FARGO IS EMBRACG SAME-SEX UPL A BRAND NEW ADVERTISEMENT, FEATURG A LBIAN UPLE LEARNG SIGN LANGUAGE BEFORE ADOPTG A AF {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}RELATED: THE 14 BT LGBT COMMERCIALS OF {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE AD SHOWS TWO WOMEN LEARNG HOW TO SIGN PHRAS LIKE "I"M SO PROUD OF YOU," "LET'S READ A BOOK," AND "WHAT DID YOU LEARN AT SCHOOL TODAY?" TOWARD THE END, THE REASON BEHD THEIR ASL IMMERSN IS REVEALED AS THEY S ONT OF THEIR NEW CHILD AND SIGN, "WE'RE GOG TO BE YOUR NEW MOMMI."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"EVERYONE WORKS HARD FOR A REASON," A VOICEOVER SAYS. "WORKG TOGETHER, WE N HELP YOU PREPARED FANCIALLY FOR WHEN TWO BE THREE. TOGETHER WE'LL GO FAR."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}ADWEEK POTS OUT THAT "SIGN LANGUAGE" IS ONE OF NE NEW ADS OM WELLS FARGO, ALL OF WHICH FEATURE A DIVERSE RANGE OF PEOPLE PREPARG FOR THEIR FANCIAL FUTURE ONE WAY OR ANOTHER:{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}FOR WELLS FARGO, THE GOAL IS TO REFLECT THE DIVERSY OF S CTOMERS AND GET BEYOND PRODUCTS AND SERVIC TO TELL EMOTNAL STORI THAT ILLTRATE UNIVERSAL TTHS, ACRDG TO CHIEF MARKETG OFFICER JAMIE MOLDAFSKY. THE AD WH THE LBIAN UPLE, FOR STANCE, PTUR EMOTNS THAT ANY UPLE FEELS WHEN ADOPTG A {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}MOLDAFSKY ACKNOWLEDGED THE PANY EXPECTS BACKLASH SIAR TO THAT WHICH HONEY MAID ENDURED AFTER RELEASG A SIAR MPAIGN LAST SUMMER. AND JT LIKE HONEY MAID, WELLS FARGO REALLY DON'T {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"WE REALLY FELT THAT THIS IS A GREAT WAY TO BOTH REPRENT THE NOTN OF FAY AND ADOPTN — WHICH IS OBVLY A VERY IMPORTANT PART OF OUR MUNY AND MANY OF OUR CTOMERS' LIV — AND WE DO A WAY THAT FELT VERY TE TO OUR PERSPECTIVE ABOUT DIVERSY AND CLN," SHE {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

" Related: Bog gay marriage study sends news outlets scramblg Wells Fargo (CBEAX) stood behd s ad mpaign and issued a statement sayg s support of the LGBT muny "reflects our pany's valu. Competor JPMan Chase is currently nng ads that feature many highly succsful people — cludg Ain-Amerins, Asian-Amerins and Hispanics — as part of a major marketg other untri have also showsed lbian, gay, bisexual and transgenr upl their marketg.

*BEAR-MAGAZINE.COM* WELLS FARGO GAY AD

Wells Fargo: Ad wh Gay Couple Reflects 'Demographic Realy' | Amerin Banker.

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