New 'gay water' looks to avoid Bud Light disaster - Washgton Tim

Contents:

• COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

Acrdg to data prented at the Associatn of Nurs AIDS Care 2019 Conference, half the gay and bisexual black men the Deep South have ed an enema — or "rectal douche" as 's lled the muny — although what they are g to douche is unclear.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

And so do my muny, " said Baker, who is gay, cg survey rults.

So Dangerfield partnered wh DeMarc Hickson, PhD, prciple vtigator of the Elogil Study of Sexual Behavrs and HIV/STI Among Ain Amerin Men Who Have Sex Wh Men the Southeastern Uned Stat (the MARI study), to figure out who the particular gay and bisexual men are, and how they e anal douchg. Although studi have intified that up to 88% of gay and bisexual men have anally douched, and that up to 64% have done so recently, there are few data on black gay men and black women of trans experience the Deep South, the people Dangerfield is terted . In the parlance of the gay muny, beg "versatile" or a "bottom" durg sex means sometim or always beg the receptive partner durg sex, and beg a "top" means always beg the sertive partner.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

Then layer repeated studi that show that black gay men are more likely to e ndoms than their whe unterparts and the damage to the rectal lg that n happen om sex whout enough lubritn, or the e of the wrong kd of lubrint. One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney. Twelve ns of Gay Water n be purchased onle for a total of $36.

The pany also sells “Gay Water” tumblers and tcker hats.

When you really thk about, how many products n you thk about that have ‘gay’ the tle?

HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS

“gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product. However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home. ” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance.

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.