New 'gay water' looks to avoid Bud Light disaster - Washgton Tim

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A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.

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Acrdg to a report The Sword, Twter er @rossiferrrr shared a picture of a sign he disvered at an unnamed gym wh the ptn, "Tell me you work at a gay gym whout tellg me you work at a gym. Sam Leicht hasn’t been very good at hidg that he’s gay for much of his life. Even as a teenager, before g out, Leicht told Outsports he wasn’t very good at hidg that he was gay.

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How did they know he was gay whout Leicht tellg them?

In middle school, he got disved om trick-or-treatg wh a group of iends bee one of them spected he was gay. I’d walk to gyms a tanktop and short shorts and I’d get kd of a ld shoulr [bee they intified him Leicht as gay].

They’d fet about the gay thg bee I was a good athlete.

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I don’t thk they are gay, eher. I see hts of ternalized homophobia that le, and I thk he’d be a lot more fortable if he alt wh . Rich: Jane Ward’s 2015 book Not Gay kicked off a lot of disurse about “straight” guys who engage “gay” sex, and I thk did a real disservice to nuance by beg totally crlo of self-labelg.

Given the societal prsure to be straight and the history of closeted gay, bi, and queer men sayg one thg and dog another, I don’t necsarily thk we need to take people at their word when they say they’re straight and do thgs that suggt otherwise.

I thk what happens is people say, to themselv, “Well, gay/bi/queer people are like this.

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From Slate’s piece on them: “The rults of ‘Is mutual masturbatn gay?

’ were 465 to 100 that mutual masturbatn is not gay. As not gay as may be, ’s also not not gay. A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.

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The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson. He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more.

Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June. Acrdg to the statement, the new cktail reclaims the ia that “gay means happy.

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In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

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