New 'gay water' looks to avoid Bud Light disaster - Washgton Tim

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Jacksonville Jaguars associate strength ach Kev Maxen jt me out as gay.

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NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. * twitter gay straight *

In a sea of nned cktails, Gay Water wants to stand out.

JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY

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In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

GAY-STRAIGHT/GENRS & SEXUALI ALLIANC

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

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Jaguars Strength Coach Kev Maxen Com Out As Gay .

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