A groundbreakg televisn mercial that picts two gay men buyg furnure is stirrg passnate reactns om tractors and supporters--and g the kd of motn seldom seen on Madison Avenue.
Contents:
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- NEW AMAZON AD BREAKS GROUND FOR GAY MARRIAGE
- TV COMMERCIAL FEATURG GAY COUPLE CREAT A MADISON AVENUE UPROAR
- ADVERTISG FEATUR MORE GAY, TERRACIAL FAI
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
From CarGus to Doros, when me to mercials, 2021 was pretty gay. * amazon gay couple commercial *
Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny. “It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.
… Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture. “Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong.
Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs. Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
Amazon released a mercial that gay-rights advot say likely marks the first time the word "hband" was ed by a mastream brand on work televisn * amazon gay couple commercial *
“Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted. Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple. That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola.
Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat. From 2012 to 2017, the percentage of Amerins who intified as lbian, gay, bisexual, or transgenr also rose a b om 3.
NEW AMAZON AD BREAKS GROUND FOR GAY MARRIAGE
Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics. But the largt generatn of young adults is still far more acceptg of gay marriage than their precsors.
TV COMMERCIAL FEATURG GAY COUPLE CREAT A MADISON AVENUE UPROAR
A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers. A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot. An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why.
This mercial om CarGus was actually hailed “the gayt mercial of the year” by many. The 30-send ad shows one gay man shoppg for rs onle as he clar his need to “move on” and get “more space” for his outdoor gear.
The Norwegian postal service Posten went viral this Christmas after showg Santa Cls a gay relatnship. Tled When Harry met Santa, ’ the simply adorable queer love story marks the upg 50th anniversary sce homosexualy was crimalized the untry. His spir then appears, to everyone’s surprise, and he out as gay to all of his livg relativ, standg proudly and hand--hand wh another man – who is now his partner.
ADVERTISG FEATUR MORE GAY, TERRACIAL FAI
A new holiday-themed mercial om Rz crackers featur a gay uple as part of a msage about the bety of chosen fai. Released this week, "Where There's Love, There's Fay" opens wh a seri of vigt of people yearng for nnectn — a young gay man textg his mother to ask “Can we talk?, " a child stayg a homels shelter over Christmas, and a grandmother unable to celebrate the holidays wh her the ad ntu, a person wh a beard appli lipstick before welg the young gay man om the openg vigte to a ftive gatherg wh other LGBTQ partygoers.
Produced by Virgia-based advertisg firm The Mart Agency, the spot is clive s stg, as well — featurg two gay men of lor and transgenr and nonbary extras. "Durg stg, beme apparent to how closely lked the actors' personal experienc were to those they were portrayg, makg our msage about cln and belongg that much more palpable and powerful, " Sara Kuhs, creative director of The Mart Agency, said a part of s "Where There's Love, There's Fay" mpaign, Monlēz is donatg $50, 000 to the It Gets Better Project, a global movement to imbue LGBTQ youth wh hope; the homels advocy group Invisible People; and Hispanic Star, which shows the Lato muny’s ntributns to the Uned ’s not the first time Monlēz, which owns Nabis, has crafted an clive mpaign for one of s snack brands: Last month, a limed-edn rabow-lored Oreo pack was released partnership wh Parents, Fai and Friends of Lbians and Gays. One of the spots Etsy’s new “Gift Like You Mean It” mpaign featur a Black gay uple visg fay for Christmas and receivg a personalized ornament for their year, hair re brand Pantene and LGBTQ media advocy group GLAAD released “Comg Home Should Be BEAUTIFULGBTQ, ” wh members of the Trans Chos of Los Angel sgg “I’ll be Home for Christmas.
”Also 2019, H&M’s “Moments Between” featured two women flirtg a lndromat and a gay male uple kissg unr the mistletoe as Judy Garland’s “Have Yourself a Merry Ltle Christmas” the mpaigns are fueled by more than jt the holiday spir: LGBTQ Amerins have an timated $1 trilln spendg power, acrdg to veteran marketg strategist Bob Weck. The ads also reach a large universe of non-gay nsumers that are very supportive, Weck told NBC News.