Company Go Full-On Bud Light Wh ‘Gay Water’ Release | The Daily Caller

Contents:

• COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
• KEV MAXEN, JAGUARS ASSOCIATE STRENGTH ACH, OUT AS GAY A FIRST FOR U.S.-BASED PRO LEAGU
• LAKERS AMONG TEAMS LKED TO RUDY GAY

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.

KEV MAXEN, JAGUARS ASSOCIATE STRENGTH ACH, OUT AS GAY A FIRST FOR U.S.-BASED PRO LEAGU

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

LAKERS AMONG TEAMS LKED TO RUDY GAY

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.