One newly lnched pany is releasg "Gay Water" a rponse to the backlash Bud Light suffered after partnerg wh trans TikTok star Dylan Mulvaney.
Contents:
- COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
- KEV MAXEN, JAGUARS ASSOCIATE STRENGTH ACH, OUT AS GAY A FIRST FOR U.S.-BASED PRO LEAGU
- LAKERS AMONG TEAMS LKED TO RUDY GAY
COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
KEV MAXEN, JAGUARS ASSOCIATE STRENGTH ACH, OUT AS GAY A FIRST FOR U.S.-BASED PRO LEAGU
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
LAKERS AMONG TEAMS LKED TO RUDY GAY
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.