Whe Claw adopted the holy grail gay cktail and ma mastream

Contents:

• GAY MEN TO THE RT OF : YOU’RE LATE TO WHE CLAW
• THUNR WAIV RUDY GAY, PER REPORT, CLEARG WAY FOR JACK WHE
• US WHE SUPREMACISTS FOUND GUILTY OF GAY PRI RT PLOT
• LAKERS AMONG TEAMS LKED TO RUDY GAY
• IS RUDY GAY A GOOD F?
• THUNR CUTTG RUDY GAY CLEARS WAY FOR JACK WHE SIGNG

GAY MEN TO THE RT OF : YOU’RE LATE TO WHE CLAW

While I n’t speak for my entire hort, this is exactly what a gay man wants to drk, pecially if ’s a marathon and not a sprt toward tipsy.

THUNR WAIV RUDY GAY, PER REPORT, CLEARG WAY FOR JACK WHE

They’ve sentially adopted the holy grail gay-guy cktail of sparklg water, liquor, and juice and nned and rebrand for mastream sparklg seltzers cultural appropriatn of the way gay men have been drkg for years? This means that as a gay man (some women feel this way too, I image), they don’t have the same pro-patriarchy brand feel of classic le beers, which is a major turn off. Spiked seltzer ns are mi wreckg balls, molishg the the walls between gay and straight, and male and female.

US WHE SUPREMACISTS FOUND GUILTY OF GAY PRI RT PLOT

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

LAKERS AMONG TEAMS LKED TO RUDY GAY

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

IS RUDY GAY A GOOD F?

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

THUNR CUTTG RUDY GAY CLEARS WAY FOR JACK WHE SIGNG

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.