Whe Claw adopted the holy grail gay cktail and ma mastream

Contents:

• GAY MEN TO THE RT OF : YOU’RE LATE TO WHE CLAW
• THUNR WAIV RUDY GAY, PER REPORT, CLEARG WAY FOR JACK WHE
• US WHE SUPREMACISTS FOUND GUILTY OF GAY PRI RT PLOT
• LAKERS AMONG TEAMS LKED TO RUDY GAY
• IS RUDY GAY A GOOD F?
• THUNR CUTTG RUDY GAY CLEARS WAY FOR JACK WHE SIGNG

GAY MEN TO THE RT OF : YOU’RE LATE TO WHE CLAW

While I n’t speak for my entire hort, this is exactly what a gay man wants to drk, pecially if ’s a marathon and not a sprt toward tipsy. They’ve sentially adopted the holy grail gay-guy cktail of sparklg water, liquor, and juice and nned and rebrand for mastream sparklg seltzers cultural appropriatn of the way gay men have been drkg for years? This means that as a gay man (some women feel this way too, I image), they don’t have the same pro-patriarchy brand feel of classic le beers, which is a major turn off.

Spiked seltzer ns are mi wreckg balls, molishg the the walls between gay and straight, and male and female. In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

THUNR WAIV RUDY GAY, PER REPORT, CLEARG WAY FOR JACK WHE

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

US WHE SUPREMACISTS FOUND GUILTY OF GAY PRI RT PLOT

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

LAKERS AMONG TEAMS LKED TO RUDY GAY

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

IS RUDY GAY A GOOD F?

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

THUNR CUTTG RUDY GAY CLEARS WAY FOR JACK WHE SIGNG

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.