A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.
Contents:
- 5+ KOREAN GAY BL / BOY’S LOVE ENI (RECOMMENDATIONS)
- KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
- HOMOSEXUALITY IN KOREA: KOREAN CELEBRI, GAY IDOLS AND MORE
- IN SOUTH KOREA, GAY SOLDIERS CAN SERVE. BUT THEY MIGHT BE PROSECUTED.
- IN THE MP WORLD OF K-POP, ’S HARD FOR STARS TO BE GAY
5+ KOREAN GAY BL / BOY’S LOVE ENI (RECOMMENDATIONS)
Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. * korean gay boy *
In a sea of nned cktails, Gay Water wants to stand out.
KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
* korean gay boy *
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
Gay Water, however, is out and proud.
HOMOSEXUALITY IN KOREA: KOREAN CELEBRI, GAY IDOLS AND MORE
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
IN SOUTH KOREA, GAY SOLDIERS CAN SERVE. BUT THEY MIGHT BE PROSECUTED.
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
IN THE MP WORLD OF K-POP, ’S HARD FOR STARS TO BE GAY
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Origatg 1960s Japan, where was known as “yaoi, ” BL typilly picts two men a homoerotic relatnship.