Objectiv. This se study scrib the events surroundg the first time a major tobac pany advertised gay media. Methods. We analyzed ternal tobac pany documents, mastream newspapers, and the gay prs. Rults. Philip Morris was unprepared for the attentn s entry to the gay market received. The panys reactn to this cint monstrat that s approach to the gay muny both parallels and diverg om dtry strategi toward other margalized muni. Conclns. The tobac dtrys relatnship to the gay muny is relatively unveloped, a fact that may provi tobac ntrol advot an opportuny for early terventn. The gay munys particular vulnerabili to the dtry make velopment of gay tobac ntrol programs ccial to rcg gay smokg prevalence and dtry prence the muny.
Contents:
- FLORIDA JURY AWARDS GAY MAN $157 LN OM TOBAC PANI ATH OF SPOE
- THE OUTG OF PHILIP MORRIS: ADVERTISG TOBAC TO GAY MEN
- SECRET DOCUMENTS REVEAL HOW TOBAC DTRY TARGETED GAY MEN
- THE GAY G.O.P.
- STUDI RAP PHILIP MORRIS ON GAY MARKETG
- THE OUTG OF PHILIP MORRIS: ADVERTISG TOBAC TO GAY MEN
- NSFW: JIM CARREY’S GAY SEX SCEN
- BIG TOBACCO TARGETS THE LGBTQ+ COMMUNITYTHE TOBAC DTRY HAS MANIPULATED LGBTQ+ PEOPLE FOR S TO MAKE SELF RICHER AT THE ST OF OUR HEALTH, WHILE SHARG SOME OF THAT WEALTH WH POLICIANS WHO WORK AGAST . BUT MANY OUR MUNI HAVE ALSO FOUGHT BACK, AS THE STORI ON THIS PAGE MONSTRATE.A HISTORY OF EXPLOITATIONIN 1990, THE AIDS ACTIVIST GROUP, ACT-UP, LLED FOR A BOYTT OF TOBAC PANY, PHILIP MORRIS’S, PRODUCTS — CLUDG MARLBORO CIGARETT – DUE TO S FANCIAL SUPPORT FOR THE NOTORLY ANTI-GAY SENATOR JSE HELMS. THE BOYTT END MID 1991, WH THE PANY AGREEG TO GIVE DONATNS TO AIDS GROUPS WHILE REFG TO END S SUPPORT FOR HELMS. ONE ACTIVIST SCRIBED THE NTRIBUTNS AS “A FEW TAX-DUCTIBLE CMBS OFF PHILIP MORRIS’S VERY WELL-STACKED TABLE.” (DURG JT THREE MONTHS OF 1991, PHILIP MORRIS REPORTED PROFS OVER 70 TIM GREATER THAN THEIR DONATNS TO AIDS THROUGHOUT THE YEAR.)“THIS SETTLEMENT … REPRENTS TAKG MONEY OM WALKG OVER THE BODI OF THOSE KILLED BY CIGARETT. I WOULD CHARACTERIZE THIS AS A PACT WH THE VIL.” – BILL DOBBS, ACT-UP/NY & FOUNR OF FAGS AGAST FAGSPHILIP MORRIS RAN ADS THE LGBTQ+ PRS PROMOTG S AIDS DONATNS. THIS GAVE THE FALSE IMPRSN OF SUPPORTG THE MUNY WHILE THE PANY NTUED TO GIVE SIGNIFINTLY LARGER DONATNS TO HELMS AND OTHER RIGHT-WG ANTI-GAY POLICIANS. REGNIZG THE POTENTIAL OF AN UNTAPPED MARKET, PHILIP MORRIS AND OTHER TOBAC PANI BEGAN NNG PRODUCT ADS THE QUEER PRS AND DONATG TO LGBTQ+ MUNY GROUPS. IN THIS WAY THEY BOUGHT THE SILENCE OF THOSE PUBLITNS AND ANIZATNS THAT MIGHT OTHERWISE HAVE LLED ATTENTN TO THE HIGH RATE OF TOBAC E AMONG THE QUEER POPULATN. THIS SAME PATTERN NTU TODAY.TOBAC PRODUCT ADDICTN THE LGBTQ+ MUNY NOT ONLY HURTS THOSE WHO ARE ADDICTED AND THE PEOPLE AROUND THEM, ALSO HURTS THE QUEER MUNY’S STGGLE FOR JTICE AND EQUALY. EVERY DOLLAR SPENT ON TOBAC SUPPORTS AN DTRY THAT IS ONE OF THE TOP RPORATE FUNRS OF RIGHT-WG ANTI-GAY POLICIANS.TARGETED ADVERTISINGTHE TOBAC DTRY CREAT ADS SHOWG PEOPLE WHO LOOK REGNIZABLY LGBTQ+ AND EVEN ALTERS OTHER ADS TO MAKE THEM MORE LIKELY TO APPEAL TO QUEER PEOPLE. TOBAC ADS QUEER PUBLITNS -OPT THE LANGUAGE OF OUR STGGLE FOR CIVIL RIGHTS. THEY E RABOWS, TALK ABOUT G TOBAC AS A EEDOM ON PAR WH LOVE OR MARRIAGE, AND CLAIM THAT THEY WILL ACCEPT . INTERNALLY, THE DTRY HAS LLED GAY PEOPLE THE CASTRO “SCUM,” ED DRAG PERFORMERS AS BRAND AMBASSADORS, AND SAID THAT SMOKERS AND TRANS PEOPLE FACE SIAR DISCRIMATN. SEE BELOW FOR SOME EXAMPL.SPOT THE AD THE LGBTQ+ PUBLITNCAN YOU GUS WHICH ONE OF THE ADS APPEARED A MAGAZE FOR GAY MEN?TOBAC PANI SAY THEY N THE SAME ADS EVERYWHERE AND DON’T TARGET SPECIFIC POPULATNS. (HT: THEY’RE LYG.)FREEDOM TO MARRY = FREEDOM “TO INHALE?”THIS AD BLATANTLY MONSTRAT BIG TOBAC’S STRATEGY OF CYNILLY CLAIMG TO SUPPORT THE LGBTQ+ MUNY (WHILE NTUG TO GIVE MASSIVE DONATNS TO HOMOPHOBIC POLICIANS).THEY WOULD LIKE YOU TO THK THAT THE EEDOM TO MARRY THE PERSON YOU LOVE IS EQUAL TO THE EEDOM “TO HALE,” WHILE IGNORG EVERYONE’S RIGHT TO BREATHE HEALTHY AIR.EXPLOG QUEER INTITHIS AD OM AN E-CIGARETTE PANY EXPLOS OUR PRI QUEER INTI BY REPRENTG AN IMAGE OF A DRAG QUEEN AND ADVISG TO “REMEMBER TO BE YOURSELF. EVERYONE ELSE IS TAKEN.”WE TAKE STRENGTH OM OUR PRI — STRENGTH WE N E TO BREAK EE OM ADDICTN.WHAT THEY REALLY THK OF USINTERNAL TOBAC PANY DOCUMENTS REVEAL WHAT THEY REALLY THK OF . AN ADVERTISG MPAIGN AIMED AT GAY MEN THE CASTRO AND HOMELS PEOPLE THE TENRLO WAS TLED PROJECT S.C.U.M.WHILE THE ACRONYM STOOD FOR SUB-CULTURE URBAN MARKETG, WE ALL KNOW WHAT SCUM MEANS.SAYING NO TO BIG TOBACCOMANY LGBTQ+ MUNY GROUPS THE BAY AREA AND BEYOND HAVE PLEDGED TO NOT ACCEPT DONATNS OM THE TOBAC DTRY. THE CLU NATNAL GROUPS, LIKE NATNAL CENTER FOR LBIAN RIGHTS (NCLR), AND LOL GROUPS THAT SERVE AN IMPORTANT SEGMENT OF THE MUNY, LIKE BAY AREA AMERIN INDIAN TWO SPIRS (BAAITS) AND LAVENR SENRS OF THE EAST BAY. IN OTHER S, QUEER MUNY LEARS HAVE JOED TOGETHER TO SUCCSFULLY END TOBAC DTRY TARGETG THEIR CI. BELOW ARE A UPLE OF EXAMPL.STOPPG TOBAC COUPON GIVEAWAYS AT QUEER BARS
FLORIDA JURY AWARDS GAY MAN $157 LN OM TOBAC PANI ATH OF SPOE
A Florida jury has award a gay widower more than $157 ln after his hband died om lung ncer ed by smokg cigarett. * philip morris gay *
If we expect prison to rehabilate offenrs or if we expect mat to retegrate to society once they have done their time, the ls broken they are when they fally e out, the easier that will Jay Rsell is a gay, four-time prison pee, nman and thief, currently servg a 144-year prison sentence for nonvlent crime.
THE OUTG OF PHILIP MORRIS: ADVERTISG TOBAC TO GAY MEN
The tobac dtry's relatnship to the gay muny is relatively unveloped, a fact that may provi tobac ntrol advot an opportuny for early terventn. The gay muny's particular vulnerabili to the dtry make velopment of gay tobac ntrol programs ccial to r … * philip morris gay *
In the 1950s, some of Hollywood's most popular romantic edi starred Doris Day and Rock Hudson, a gay man pretendg to be straight. In 2010's I Love You Phillip Morris, the romantic leads are played by Ewan MacGregor and Jim Carrey — two straight guys pretendg to be gay.
SECRET DOCUMENTS REVEAL HOW TOBAC DTRY TARGETED GAY MEN
Philip Morris (now known as Altria) viewed the gay muny as "an area of opportuny" for promotg the Benson & Hedg cigarette brand and targeted the muny unr the guise of philanthropy, acrdg to UCSF rearchers. In an analysis that appears the June issue of the Amerin Journal of Public Health, the UCSF team reports that Philip Morris advertised the gay media an attempt to "own the market," but then quickly distanced self. Acrdg to Elizabeth A. Smh, PhD, rearch associate the UCSF School of Nursg partment of social and behavral scienc and lead thor of the paper, "Philip Morris wanted the gay market but didn't want to be publicly associated wh the muny." * philip morris gay *
Requa says he and Firra wanted to make a classic romantic edy, but wh two gay men the kd of rol that Doris Day and the closeted Rock Hudson played the 1950s.
"To say that the subject matter, the gay subject matter...
Bee wasn't a gay msage movie, and was a ank pictn of gay life. A Florida jury has award a gay man more than $157 ln a wrongful ath lawsu after his hband died om lung ncer ed by smokg cigarett, what an attorney said is the first such se volvg a same-sex married Capr was diagnosed 1996 wh chronic obstctive pulmonary disease.
THE GAY G.O.P.
Frank Rich Op-Ed lumn ntends that Arthur J Fkelste, legendary Republin polil nsultant who adms that he is homosexual, has helped elect, at nsirable fancial enrichment to himself, some of most powerful gay-bashg policians Ameri (M) * philip morris gay *
The outg of Philip Morris: advertisg tobac to gay men. This se study scrib the events surroundg the first time a major tobac pany advertised gay media. We analyzed ternal tobac pany documents, mastream newspapers, and the gay prs.
STUDI RAP PHILIP MORRIS ON GAY MARKETG
* philip morris gay *
Philip Morris was unprepared for the attentn s entry to the gay market received. The pany's reactn to this cint monstrat that s approach to the gay muny both parallels and diverg om dtry strategi toward other margalized muni.
THE OUTG OF PHILIP MORRIS: ADVERTISG TOBAC TO GAY MEN
The tobac dtry's relatnship to the gay muny is relatively unveloped, a fact that may provi tobac ntrol advot an opportuny for early terventn. The gay muny's particular vulnerabili to the dtry make velopment of gay tobac ntrol programs ccial to rcg gay smokg prevalence and dtry prence the muny. Philip Morris (now known as Altria) viewed the gay muny as “an area of opportuny” for promotg the Benson & Hedg cigarette brand and targeted the muny unr the guise of philanthropy, acrdg to UCSF rearchers.
NSFW: JIM CARREY’S GAY SEX SCEN
In an analysis that appears the June issue of the Amerin Journal of Public Health, the UCSF team reports that Philip Morris advertised the gay media an attempt to “own the market, ” but then quickly distanced self.
BIG TOBACCO TARGETS THE LGBTQ+ COMMUNITYTHE TOBAC DTRY HAS MANIPULATED LGBTQ+ PEOPLE FOR S TO MAKE SELF RICHER AT THE ST OF OUR HEALTH, WHILE SHARG SOME OF THAT WEALTH WH POLICIANS WHO WORK AGAST . BUT MANY OUR MUNI HAVE ALSO FOUGHT BACK, AS THE STORI ON THIS PAGE MONSTRATE.A HISTORY OF EXPLOITATIONIN 1990, THE AIDS ACTIVIST GROUP, ACT-UP, LLED FOR A BOYTT OF TOBAC PANY, PHILIP MORRIS’S, PRODUCTS — CLUDG MARLBORO CIGARETT – DUE TO S FANCIAL SUPPORT FOR THE NOTORLY ANTI-GAY SENATOR JSE HELMS. THE BOYTT END MID 1991, WH THE PANY AGREEG TO GIVE DONATNS TO AIDS GROUPS WHILE REFG TO END S SUPPORT FOR HELMS. ONE ACTIVIST SCRIBED THE NTRIBUTNS AS “A FEW TAX-DUCTIBLE CMBS OFF PHILIP MORRIS’S VERY WELL-STACKED TABLE.” (DURG JT THREE MONTHS OF 1991, PHILIP MORRIS REPORTED PROFS OVER 70 TIM GREATER THAN THEIR DONATNS TO AIDS THROUGHOUT THE YEAR.)“THIS SETTLEMENT … REPRENTS TAKG MONEY OM WALKG OVER THE BODI OF THOSE KILLED BY CIGARETT. I WOULD CHARACTERIZE THIS AS A PACT WH THE VIL.” – BILL DOBBS, ACT-UP/NY & FOUNR OF FAGS AGAST FAGSPHILIP MORRIS RAN ADS THE LGBTQ+ PRS PROMOTG S AIDS DONATNS. THIS GAVE THE FALSE IMPRSN OF SUPPORTG THE MUNY WHILE THE PANY NTUED TO GIVE SIGNIFINTLY LARGER DONATNS TO HELMS AND OTHER RIGHT-WG ANTI-GAY POLICIANS. REGNIZG THE POTENTIAL OF AN UNTAPPED MARKET, PHILIP MORRIS AND OTHER TOBAC PANI BEGAN NNG PRODUCT ADS THE QUEER PRS AND DONATG TO LGBTQ+ MUNY GROUPS. IN THIS WAY THEY BOUGHT THE SILENCE OF THOSE PUBLITNS AND ANIZATNS THAT MIGHT OTHERWISE HAVE LLED ATTENTN TO THE HIGH RATE OF TOBAC E AMONG THE QUEER POPULATN. THIS SAME PATTERN NTU TODAY.TOBAC PRODUCT ADDICTN THE LGBTQ+ MUNY NOT ONLY HURTS THOSE WHO ARE ADDICTED AND THE PEOPLE AROUND THEM, ALSO HURTS THE QUEER MUNY’S STGGLE FOR JTICE AND EQUALY. EVERY DOLLAR SPENT ON TOBAC SUPPORTS AN DTRY THAT IS ONE OF THE TOP RPORATE FUNRS OF RIGHT-WG ANTI-GAY POLICIANS.TARGETED ADVERTISINGTHE TOBAC DTRY CREAT ADS SHOWG PEOPLE WHO LOOK REGNIZABLY LGBTQ+ AND EVEN ALTERS OTHER ADS TO MAKE THEM MORE LIKELY TO APPEAL TO QUEER PEOPLE. TOBAC ADS QUEER PUBLITNS -OPT THE LANGUAGE OF OUR STGGLE FOR CIVIL RIGHTS. THEY E RABOWS, TALK ABOUT G TOBAC AS A EEDOM ON PAR WH LOVE OR MARRIAGE, AND CLAIM THAT THEY WILL ACCEPT . INTERNALLY, THE DTRY HAS LLED GAY PEOPLE THE CASTRO “SCUM,” ED DRAG PERFORMERS AS BRAND AMBASSADORS, AND SAID THAT SMOKERS AND TRANS PEOPLE FACE SIAR DISCRIMATN. SEE BELOW FOR SOME EXAMPL.SPOT THE AD THE LGBTQ+ PUBLITNCAN YOU GUS WHICH ONE OF THE ADS APPEARED A MAGAZE FOR GAY MEN?TOBAC PANI SAY THEY N THE SAME ADS EVERYWHERE AND DON’T TARGET SPECIFIC POPULATNS. (HT: THEY’RE LYG.)FREEDOM TO MARRY = FREEDOM “TO INHALE?”THIS AD BLATANTLY MONSTRAT BIG TOBAC’S STRATEGY OF CYNILLY CLAIMG TO SUPPORT THE LGBTQ+ MUNY (WHILE NTUG TO GIVE MASSIVE DONATNS TO HOMOPHOBIC POLICIANS).THEY WOULD LIKE YOU TO THK THAT THE EEDOM TO MARRY THE PERSON YOU LOVE IS EQUAL TO THE EEDOM “TO HALE,” WHILE IGNORG EVERYONE’S RIGHT TO BREATHE HEALTHY AIR.EXPLOG QUEER INTITHIS AD OM AN E-CIGARETTE PANY EXPLOS OUR PRI QUEER INTI BY REPRENTG AN IMAGE OF A DRAG QUEEN AND ADVISG TO “REMEMBER TO BE YOURSELF. EVERYONE ELSE IS TAKEN.”WE TAKE STRENGTH OM OUR PRI — STRENGTH WE N E TO BREAK EE OM ADDICTN.WHAT THEY REALLY THK OF USINTERNAL TOBAC PANY DOCUMENTS REVEAL WHAT THEY REALLY THK OF . AN ADVERTISG MPAIGN AIMED AT GAY MEN THE CASTRO AND HOMELS PEOPLE THE TENRLO WAS TLED PROJECT S.C.U.M.WHILE THE ACRONYM STOOD FOR SUB-CULTURE URBAN MARKETG, WE ALL KNOW WHAT SCUM MEANS.SAYING NO TO BIG TOBACCOMANY LGBTQ+ MUNY GROUPS THE BAY AREA AND BEYOND HAVE PLEDGED TO NOT ACCEPT DONATNS OM THE TOBAC DTRY. THE CLU NATNAL GROUPS, LIKE NATNAL CENTER FOR LBIAN RIGHTS (NCLR), AND LOL GROUPS THAT SERVE AN IMPORTANT SEGMENT OF THE MUNY, LIKE BAY AREA AMERIN INDIAN TWO SPIRS (BAAITS) AND LAVENR SENRS OF THE EAST BAY. IN OTHER S, QUEER MUNY LEARS HAVE JOED TOGETHER TO SUCCSFULLY END TOBAC DTRY TARGETG THEIR CI. BELOW ARE A UPLE OF EXAMPL.STOPPG TOBAC COUPON GIVEAWAYS AT QUEER BARS
Smh, PhD, rearch associate the UCSF School of Nursg partment of social and behavral scienc and lead thor of the paper, “Philip Morris wanted the gay market but didn’t want to be publicly associated wh the muny. ” From UC San Francis:Secret documents reveal how tobac dtry targeted gay men. In a related analysis appearg the June issue of Tobac Control, UCSF School of Nursg rearchers scribe the begngs of Philip Morris’ relatnship wh the gay muny through analysis of a 1990-91 boytt of Marlboro and Miller beer.