The everyday women expla the programme, which airs tonight at 10.30pm, how they are more fortable referrg to themselv as a 'gay woman' or 'queer' to avoid beg 'sexualised'.
Contents:
- WHY ARE THERE GAY WOMEN?
- IS IT GAY HBAND? LBIAN WIFE? OR WHAT?
- HOMOSEXUAL WOMEN SAY THEY SCRIBE THEMSELV AS 'QUEER' OR 'GAY' BEE 'LBIAN' HAS BEEN HIJACKED BY MEN WHO 'FETISHIZE' SAME-SEX FEMALE RELATNSHIPS ON SCREEN
- UNRSTANDG GAY & LBIAN INTI
- BUTCH, FEMME, OR STRAIGHT ACTG? PARTNER PREFERENC OF GAY MEN AND LBIANS
WHY ARE THERE GAY WOMEN?
Follow a gay uple’s lead as to how to refer to one spoe. And when doubt, “partner” ually satisfi everyone. * why are gay women called lesbians *
The word lbian means a female homosexual or woman who is primarily attracted to other women.
IS IT GAY HBAND? LBIAN WIFE? OR WHAT?
* why are gay women called lesbians *
This term was pecially popular the early 20th century, before lbian was a mon term ed to refer to gay women. It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream. Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay.
When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads. ”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri. When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that?
You’d be known as a gay pany. ” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market. “All the l of marketg went out the wdow at this fear” of marketg to gays and lbians, he says.
HOMOSEXUAL WOMEN SAY THEY SCRIBE THEMSELV AS 'QUEER' OR 'GAY' BEE 'LBIAN' HAS BEEN HIJACKED BY MEN WHO 'FETISHIZE' SAME-SEX FEMALE RELATNSHIPS ON SCREEN
Wrg The Huffgton Post, the reporter Ron Dicker ptured some of the cultural nfn that followed:When one Suba ad man … proposed the gay-targetg ads talks wh Japane executiv, the executiv hurriedly looked up “gay” their dictnari. While Bent, who is gay, didn’t reveal his sexual orientatn for fear of overshadowg the effort, he nohels rells holdg pany meetgs wh nam along the l of “Who Are Gays and Lbians? Suba of Ameri knew had to support s gay and lbian employe if wanted to appeal to lbian ctomers, so they schled a meetg wh a senr Japane executive to make the se for domtic-partnership benefs.
UNRSTANDG GAY & LBIAN INTI
”By 1996, Suba ads created by Mulryan/Nash were appearg both gay publitns and mastream media. In rponse to the ads, Suba received letters om a grassroots group that acced the rmaker of promotg homosexualy.
BUTCH, FEMME, OR STRAIGHT ACTG? PARTNER PREFERENC OF GAY MEN AND LBIANS
Like nerds who grow up to nont their bulli, Suba executiv me to realize that the people opposg the acknowledgment of gays and lbians were not as imposg as they of the reasons that, the days, the rmaker’s role cultivatg s lbian-iendly image is ls well known is that so many straight people were bld to the subtext of the s first Suba ads, Mulryan/Nash hired women to portray lbian upl. And Stay Out” uld refer to explorg the outdoors a Suba—or g out as gay. ”The light among niche dience groups “dg” the hts Suba ads surprised the marketg team—and the se of s gay-iendly ads, so did straight dienc’ ignorance.
While many gay and lbian nsumers loved the shout-outs the license plat, straight people would only notice featur like a bike rack. Poux, who helped e up wh the license-plate ia, says he held foc groups wh straight dienc where he’d show ads featurg gay upl. Even after an hour of talkg about gay issu, they’d thk a man was shoppg wh his articl at the time, Suba executiv said they felt uncerta about the “trigue” created by the perceptn of “secret dg.
” But Poux says there was some fort the fact that the gay marketg went unr the radar. As more pani began marketg to LGBTQ dienc, such dg—which fell unr the tegory of the new marketg term “gay vague”—beme a way for pani to reach queer dienc wh mimal risk of a nservative said, Suba did not hi s support of gay and lbian ctomers. While Volkswagen played y about whether an ad perceived as gay-iendly really portrayed a gay uple, Suba sponsored events like gay-pri paras, partnered wh the Rabow Card, a cred rd that stead of sh back offered donatns to gay and lbian , and hired Marta Navratilova, a former tennis pro and a lbian, to appear Suba ads.