Gay Water, a new nned cktail, wants to be the anti-Bud Light - WTOP News

Contents:

• COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
• MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
• ENTREPRENR SAYS BUD LIGHT GOT ALL WRONG, LOOKS TO SH ON FIAS WH ‘GAY WATER’
• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’
• RON DESANTIS CONSIRS SUG BUD LIGHT OVER ANTI-GAY BOYTTS BEE WHY NOT?
• GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
• ‘PUMPG’ IS DANGERO NEW FAD AMONG GAY MEN
• COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney. Twelve ns of Gay Water n be purchased onle for a total of $36. The pany also sells “Gay Water” tumblers and tcker hats.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

When you really thk about, how many products n you thk about that have ‘gay’ the tle?

MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER

“gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product. However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home.

” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance. A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson.

ENTREPRENR SAYS BUD LIGHT GOT ALL WRONG, LOOKS TO SH ON FIAS WH ‘GAY WATER’

He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more. Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’

A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June. Acrdg to the statement, the new cktail reclaims the ia that “gay means happy. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height.

“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle,” Hodson told The Post.

RON DESANTIS CONSIRS SUG BUD LIGHT OVER ANTI-GAY BOYTTS BEE WHY NOT?

“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent,” he add.

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.”Spencer Hodson/Instagram.

Gay Water’s brandg is full of playful, suggtive msagg. “Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month,” he said. *Photo cred: Gay Water via Instagram.

GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT

Where Bud Light sks, Gay Water ris to the ocsn.

On Thursday, the brightly-packaged nned alholic beverage Gay Water lnched s way to happy hours. Named after the nickname given to the vodka and soda bo that’s equently orred gay bars, Gay Water wants to be the drk of choice for the queer muny.

Spencer Hodson, a gay man, created the product wh the LGBTQ+ muny md. Hodson created Gay Water to be out, loud, and proud.

‘PUMPG’ IS DANGERO NEW FAD AMONG GAY MEN

And while Gay Water’s four sugar-ee flavors, watermelon, lime, peach and grapeu, n be purchased select retailers, Gay Water’s reach is expand through onle sal.

“Puttg a product wh the word gay the tle is reprentatn self. Sometim great ias start om vatn nversatns, as did the creatn of Gay Water. Wh that, Hodson believ that ’s “exactly the right time” to enter Gay Water to the market.

Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone. In a sea of nned cktails, Gay Water wants to stand out.

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.