Canned Cocktail Gay Water Aims To Right Bud Light's Lack Of LGBTQ+ Support

Contents:

• HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS
• NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
• COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE
• CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• LIQUOR LAWS ONCE TARGETED GAY BARS. NOW, ONE STATE IS APOLOGIZG.
• LGBTQ STORI: THE "SIP-IN" PAVED THE WAY FOR GAY RIGHTS
• MOUNT GAY RUM

HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

COMPANY GO FULL-ON BUD LIGHT WH ‘GAY WATER’ RELEASE

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

- Canned Vodka Soda Brand created by and for the LGBTQ+ muny Aims to Dtigmatize the word 'Gay', Lnch wh Four Inic Flavors Fance Watchlists My Portfol Markets Optns: Hight Open Intert Optns: Hight Implied Volatily News Vios Yahoo Fance Pl Screeners Personal Fance High-yield savgs acunt rat Crypto Indtri Contact Us U.

CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT

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- Canned Vodka Soda Brand created by and for the LGBTQ+ muny Aims to Dtigmatize the word 'Gay', Lnch wh Four Inic FlavorsNEW YORK, July 20, 2023 /PRNewswire/ -- For many years, the term 'gay water' has been known wh the queer muny as a lloquialism for a vodka soda.

As of today, the brand Gay Water officially lnch to brg that phrase to the mastream as one of the first alholic beverag found and ground the LGBTQ+ Water LogoGay Water is more than a beverage pany, is a brand that will reprent the LGBTQ+ muny 365 days a year. At s earlit fn, "gay" means "happy, " yet over the years perceptn of the word shifted to negative as people began g as a pejorative label for people and actns.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

"There has been a distct lack of LGBTQ+ reprentatn the alhol dtry, but Gay Water aims to change this, " says Spencer Hodson, Founr and CEO of Gay Water. "Wh three simple gredients, only 80 lori and 4% ABV, gluten-ee and no sugar, Gay Water also aims to appeal to folks tryg to make healthier liftyle choic, but still want to enjoy alhol. Gay Water will lnch wh four rehg flavors: watermelon, lime, peach, and grapeu wh plans to expand to more product l the g Water sgle flavor packs will nta six 12oz ns for $18.

About Gay WaterGay Water is not jt any nned vodka soda pany, but a queer missn-driven liftyle brand that aims to celebrate and empower the LGBTQIA+ muny. We believe reclaimg the word 'gay' by makg visible every day - be at your lol bar, rtrant, liquor store, grocery store, and of urse, your own a pany, we are mted to creatg a safe and clive muny for everyone, cludg our employe, the non-profs we llaborate wh, and the vendors we work wh.

A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson. He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more.

LIQUOR LAWS ONCE TARGETED GAY BARS. NOW, ONE STATE IS APOLOGIZG.

Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June.

The Stonewall Rts planted the seeds for what would later be Pri Month and served as a cultural flashpot for the Gay Rights Movement. The tequila brand Hornos is a proud supporter of the Gay & Lbian Alliance Agast Defamatn — better known as GLAAD — and has donated $180, 000 to the anizatn.

LGBTQ STORI: THE "SIP-IN" PAVED THE WAY FOR GAY RIGHTS

One newly lnched pany is releasg “Gay Water” a rponse to the backlash Bud Light suffered after partnerg wh transgenr TikTok star Dylan Mulvaney. “gay [sic] water has always been a lloquialism for vodka soda, so surprise, that’s our re product.

However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere – your rtrant, your bar, your liquor store, your grocery store, and your home. ” Canned cktail ‘Gay Water’ aims to sh on Bud Light’s Dylan Mulvaney disaster — New York Post (@nypost) July 21, 2023 The pany’s founr, Spencer Hodson, told the New York Post that the backlash Bud Light suffered after s cisn to partner wh Mulvaney spir him to be more unapologetic his pro-LGBT stance.

MOUNT GAY RUM

A participant opens a bottle wh champagne at the 40th Christopher Street Day gay pri march on July 28, 2018, Berl, Germany. SuperGay Spirs is a pany that produc vodka, and much like s name suggts, supports the LGBTQ+ muny all year long. SuperGay’s master distiller veloped the brand’s recipe, which clus filterg the water through activated nut charal to purify the vodka.

SuperGay Spirs do everythg by hand to have ntrol over the qualy of the vodka every step of the way.