New 'gay water' looks to avoid Bud Light disaster - Washgton Tim

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A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.

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NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER

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In a sea of nned cktails, Gay Water wants to stand out.

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In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

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“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

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Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Bisexual men are perceived to sound more mascule than men who are straight, acrdg to a study of Atralian subjects.Amics at the Universy of Sydney pared the voic of gay, straight and bisexual men a study volvg 160 people.In the rearch led by clil psychologist Jam Morandi, people were reced to analyse the voic of 60 men, 20 of whom were gay, 20 straight and 20 bisexual. They were then asked to rate the men on their sexual orientatn g a sle om zero (exclively heterosexual) to 10 (exclively homosexual).Listeners were also asked to rate each man’s perceived level of femy or masculy the voic on a siar sle.The men volved the study were asked to rerd themselv on a smartphone recg the first two l of the Atralian natnal anthem.Voice sampl were then modified to remove any background noise while volume levels were ma the same to ensure nsistency.Rults om the study showed listeners uld distguish between gay and straight men’s voic wh an accuracy of 62 per cent, apparently nsistent wh prev rearch.However, the study participants uld not terme any differenc between bisexual and straight men’s voic wh any gree of accuracy.

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The thors said their rearch showed bisexual men’s voic were perceived as beg more exclively attracted to women pared wh both gay and straight men’s voic.Bisexual men’s voic were rated as more mascule than both gay and straight men’s voic.Rearchers claimed the abily to intify a man’s bisexual inty om his voice alone uld have cril social implitns such as helpg to rce feelgs of alienatn.‘Voice may unter visibily many bisexuals feel’An abstract of the study, tled Can listeners tect if a man is bisexual om his voice alone, reads: “The prent study examed whether bisexual men n be intified om their voic ak to how gay men n be intified on their voice alone.“If this is the se, voice may be an important target of discrimatn on the one hand but may also unter the visibily many bisexuals feel (if their bisexual inti n be apprehend by their voice alone, whout explic disclosure required).“The fdgs may also she light on whether bisexual male voic, like gay male voic, differ om straight voic terms of their genr non-nformy – a qutn that to date has not been examed.”But amics noted the rearch was limed on the grounds all men who participated the study are Atralian, which may not be reflected among wir cultur.And the thors nced the study did not ntrol for the rerdg environment or microphone-to-mouth distance, which uld have affected the qualy of the voice sampl.The thors said the fdgs suggted that while the voic of bisexual men the sample were perceived as more mascule and attracted to femal, listeners did not associate this imprsn wh bisexualy.As a rult, while bisexual men may appear to be at lower risk of facg voice-based intifitn and discrimatn than gay men, they may often be mistaken as beg straight.The study was published the Journal of Sex Rearch. A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson.

He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more. Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June. Acrdg to the statement, the new cktail reclaims the ia that “gay means happy.

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Lol NewsMIAMI – The diplomatic ti between the Uned Stat and Jamai uld soon be jeopardy.There are reports that Jamai is refg to accred the spoe of a gay Amerin diplomat.“Our culture is not really acceptg of ,” said Renae Stevens, who was visg the Jamain nsulate Miami Wednday.Attorney Wayne Goldg is an advisor to Jamai’s ernment.“The whole ia of legislatn to legalize same-sex marriag, I thk they still have a long way to go,” he said. Com Out As Gay.

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