The Gay Jeans By Betabrand Slowly Reveal Their Te Colors And They Were Born This Way
Contents:
- THERE IS A GAY JEAN: BETABRAND’S DENIM REVEALS A RABOW WH REPEAT WEARG
- BETABRAND BUTTON-UPS AND “GAY” JEANS
- THE GAY JEANS SLOWLY REVEAL THEIR TE COLORS AND THEY WERE BORN THIS WAY
THERE IS A GAY JEAN: BETABRAND’S DENIM REVEALS A RABOW WH REPEAT WEARG
On the heels of s mpaign to showse (really) smart women s sprg clothg, Betabrand, the San Francis-based purveyor of Cordarounds and “Vagisoft” blankets is troducg a “Gay Jean. “Durg a rep, someone said that this fabric kda, ‘ out of the closet, ’ and the ia took off om there, ” he tells ran wh the ncept as he beme aware “jt how perfectly analogo to my own life experience as a gay man is, ” Wheeler asserts.
BETABRAND BUTTON-UPS AND “GAY” JEANS
It’s not only a metaphor for the gay experience, ’s a metaphor for the human experience, ” he explas.
Once the basic ncept was tablished, creative directn fell to example, a sample of Gay Jeans FAQ:Is the slim-f for men and the stretch-skny for women? Jt pends what you I’m straight, will wearg Gay Jeans make me gay? If you put on a pair of Gay Jeans and beg experiencg gayns, chanc are ’s bee you are gay.
What will set you apart is selectg piec that have subtle, tertg tails, such as this Betabrand Pacifi Woodi Button-Up Shirt wh ntrast lg and wood buttons paired wh their Gay jeans. (I’ll tell you what mak them gay a send…).
THE GAY JEANS SLOWLY REVEAL THEIR TE COLORS AND THEY WERE BORN THIS WAY
The jeans are sold and marketed at the San Francis HQ store as “gay jeans” and will fa to rabow lors after a few wash. The Gay Jeans are digo on the outsi and rabow on the si. Granted, I would have expected somethg more ostentat for somethg that has the gall to be named Gay Jeans.
Betabrand currently has the Gay Jeans on preorr, wh pricg set at $88.