The Gay Jeans By Betabrand Slowly Reveal Their Te Colors And They Were Born This Way
Contents:
- THERE IS A GAY JEAN: BETABRAND’S DENIM REVEALS A RABOW WH REPEAT WEARG
- BETABRAND BUTTON-UPS AND “GAY” JEANS
- THE GAY JEANS SLOWLY REVEAL THEIR TE COLORS AND THEY WERE BORN THIS WAY
THERE IS A GAY JEAN: BETABRAND’S DENIM REVEALS A RABOW WH REPEAT WEARG
On the heels of s mpaign to showse (really) smart women s sprg clothg, Betabrand, the San Francis-based purveyor of Cordarounds and “Vagisoft” blankets is troducg a “Gay Jean. “Durg a rep, someone said that this fabric kda, ‘ out of the closet, ’ and the ia took off om there, ” he tells ran wh the ncept as he beme aware “jt how perfectly analogo to my own life experience as a gay man is, ” Wheeler asserts. It’s not only a metaphor for the gay experience, ’s a metaphor for the human experience, ” he explas.
Once the basic ncept was tablished, creative directn fell to example, a sample of Gay Jeans FAQ:Is the slim-f for men and the stretch-skny for women? Jt pends what you I’m straight, will wearg Gay Jeans make me gay? If you put on a pair of Gay Jeans and beg experiencg gayns, chanc are ’s bee you are gay.
BETABRAND BUTTON-UPS AND “GAY” JEANS
What will set you apart is selectg piec that have subtle, tertg tails, such as this Betabrand Pacifi Woodi Button-Up Shirt wh ntrast lg and wood buttons paired wh their Gay jeans. (I’ll tell you what mak them gay a send…).
The jeans are sold and marketed at the San Francis HQ store as “gay jeans” and will fa to rabow lors after a few wash. The Gay Jeans are digo on the outsi and rabow on the si. Granted, I would have expected somethg more ostentat for somethg that has the gall to be named Gay Jeans.
Betabrand currently has the Gay Jeans on preorr, wh pricg set at $88.