This 1994 Ikea Ad Was TV's First-Ever Ad Wh a Gay Couple - Curbed

Contents:

• IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL
• THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
• THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
• IKEA’S INIC “DG ROOM”: THE FIRST MERCIAL TO SHOW A GAY UPLE
• HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD
• THIS IKEA AD WAS THE FIRST MASTREAM TV COMMERCIAL TO FEATURE GAY PEOPLE

IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL

Dtsch’s 1994 ad “Dg Room” for Ikea marked a pivotal moment advertisg as the spot shar TV’s first gay uple. And this go back to 1994, well before beg openly gay was monplace.

It was an IKEA mercial that Dtsch produced, showsg the first openly gay uple, buyg furnure. Lookg back, the 1990’s emerged as a of niche marketg, and a number of advertisers targeted gays, as surveys showed they often enjoyed a higher disposable hoehold e.

THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE

Never one to shy away om a sndal, ntroversy or unorthodox marketg scheme, 1994, Ikea aired a mercial featurg two men shoppg for a dg room table, the first major natnal TV ad to portray a gay uple, well, ever.

Tim article, Fred Danzig, then-edor of Advertisg Age said, "It is one small step for Madison Avenue, but is one giant leap for the gay muny. Tim that the ad showed "an aspect of gay life that people never see: our daily liv. Instead of showg gays and lbians marchg at gay rights ralli or sufferg om AIDS, the Ikea ad humaniz .

S., Ikea's pro-gay stance is still fflg feathers elsewhere; was only a uple of years ago that Ikea's pro-gay ads ced wrath Italy, after all. · Ikea's Groundbreakg 1994 Commercial [Buzz Feed]· TV Commercial Featurg Gay Couple Creat a Madison Avenue Uproar [L. In 1994, IKEA aired their TV ad “Dg Room” and beme the first brand to release a mastream mercial featurg a gay uple.

THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE

Fast forward to 2022, and gay upl featured advertisg no longer seem radil.

It was hard to be openly gay, which n be seen by the sheer amount of backlash that IKEA faced bee of this advertisement. Still, the cultural difference between Swen and the US uld be the reason behd IKEA’s “long history of cludg gay and transgenr them s advertisg”.

IKEA’S INIC “DG ROOM”: THE FIRST MERCIAL TO SHOW A GAY UPLE

What’s groundbreakg and unique about this ad is that portrayed a gay uple a posive light durg a tumultuo time perd.

Ellen Carton, executive director of the New York chapter of GLAAD, said the ad showed “an aspect of gay life that people never see: our daily liv. Instead of showg gays and lbians marchg at gay rights ralli or sufferg om AIDS, the IKEA ad humaniz .

HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD

For example, Unilever’s “Go Gay” Axe mercial that me out 3 years after IKEA’s. On this new episo of our Tagle podst, we close out Pri Month wh a look back at the 1994 Ikea mercial that was the first mastream ad ever to feature a gay uple. Back 1994, Ikea ma advertisg history by nng the first mastream mercial featurg a gay uple.

And there were a lot of gay upl there.

Ads like Ikea’s aren’t isolated cints anymore: Between Cheers’ mercials featurg both a multiracial fay and a gay uple and their adopted dghter, the Honey Maid “Dad and Papa” and #NotBroken mpaigns, and even the Fd Pasta mercial that beme Italy’s first LGBT-iendly spot history, we’re startg to see them more and more. We might have found one of the olst Amerin tv mercials wh a gay uple .

THIS IKEA AD WAS THE FIRST MASTREAM TV COMMERCIAL TO FEATURE GAY PEOPLE

If you were asked to gus which pany released the first gay mercial, which one would you gus? News and media ze/blog Bog Bog sists that IKEA created the first mastream tv mercial wh gay people.