This 1994 Ikea Ad Was TV's First-Ever Ad Wh a Gay Couple - Curbed

Contents:

• IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL
• THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
• THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE
• IKEA’S INIC “DG ROOM”: THE FIRST MERCIAL TO SHOW A GAY UPLE
• HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD
• THIS IKEA AD WAS THE FIRST MASTREAM TV COMMERCIAL TO FEATURE GAY PEOPLE

IKEA’S “DG ROOM” FEATUR FIRST OPENLY GAY COUPLE COMMERCIAL

Dtsch’s 1994 ad “Dg Room” for Ikea marked a pivotal moment advertisg as the spot shar TV’s first gay uple. And this go back to 1994, well before beg openly gay was monplace. It was an IKEA mercial that Dtsch produced, showsg the first openly gay uple, buyg furnure.

Lookg back, the 1990’s emerged as a of niche marketg, and a number of advertisers targeted gays, as surveys showed they often enjoyed a higher disposable hoehold e.

THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE

Never one to shy away om a sndal, ntroversy or unorthodox marketg scheme, 1994, Ikea aired a mercial featurg two men shoppg for a dg room table, the first major natnal TV ad to portray a gay uple, well, ever.

Tim article, Fred Danzig, then-edor of Advertisg Age said, "It is one small step for Madison Avenue, but is one giant leap for the gay muny. Tim that the ad showed "an aspect of gay life that people never see: our daily liv.

Instead of showg gays and lbians marchg at gay rights ralli or sufferg om AIDS, the Ikea ad humaniz . S., Ikea's pro-gay stance is still fflg feathers elsewhere; was only a uple of years ago that Ikea's pro-gay ads ced wrath Italy, after all. · Ikea's Groundbreakg 1994 Commercial [Buzz Feed]· TV Commercial Featurg Gay Couple Creat a Madison Avenue Uproar [L.

THIS 1994 IKEA AD WAS TV'S FIRST-EVER AD WH A GAY COUPLE

In 1994, IKEA aired their TV ad “Dg Room” and beme the first brand to release a mastream mercial featurg a gay uple.

Fast forward to 2022, and gay upl featured advertisg no longer seem radil. It was hard to be openly gay, which n be seen by the sheer amount of backlash that IKEA faced bee of this advertisement.

IKEA’S INIC “DG ROOM”: THE FIRST MERCIAL TO SHOW A GAY UPLE

Still, the cultural difference between Swen and the US uld be the reason behd IKEA’s “long history of cludg gay and transgenr them s advertisg”. What’s groundbreakg and unique about this ad is that portrayed a gay uple a posive light durg a tumultuo time perd. Ellen Carton, executive director of the New York chapter of GLAAD, said the ad showed “an aspect of gay life that people never see: our daily liv.

HOW IKEA MA HISTORY 1994 WH THE FIRST GAY COUPLE AN AD

Instead of showg gays and lbians marchg at gay rights ralli or sufferg om AIDS, the IKEA ad humaniz .

THIS IKEA AD WAS THE FIRST MASTREAM TV COMMERCIAL TO FEATURE GAY PEOPLE

For example, Unilever’s “Go Gay” Axe mercial that me out 3 years after IKEA’s. On this new episo of our Tagle podst, we close out Pri Month wh a look back at the 1994 Ikea mercial that was the first mastream ad ever to feature a gay uple.