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Contents:

• GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?
• A DRK FOR THE COMMUNY - GAY WATER
• WILL YOU BUY GAY WATER?
• A GAY MAN YOUR POOL
• WILL YOU BUY GAY WATER?

GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?

Watersports is an activy enjoyed by many men the gay muny. Gay fact: If you’re out at a gay bar, event, or cisg, guys wearg black leather, neoprene, or bber wh yellow trim means that they are to watersports. In a sea of nned cktails, Gay Water wants to stand out.

A DRK FOR THE COMMUNY - GAY WATER

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

WILL YOU BUY GAY WATER?

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

A GAY MAN YOUR POOL

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. First, Tmp wh his whole "pee tape" sndal and now Jair Bolsonaro, the homophobic print of Brazil who tweeted an explic vio that featur -- amongst other thgs -- someone a jockstrap havg a b of a shower.

WILL YOU BUY GAY WATER?

There was this guy I ed to surf wh -- you never know whether the surfer guys are gay, bi, or what. Urban Dictnary, “Gay Water” is “A vodka soda water wh lemon or lime. A gay man's perfect gateway to a good buzz and a small waistle.

” In a sentence: “Bar goer: “Can I get two gay waters please? Splash wh Gay Water. “Gay Water”, a nned vodka soda brand lnch today.