Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump.
Contents:
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- AMAZON'S GAY KDLE SPOT: A NICE SURPRISE, OR A LTLE FORCED?
- THE 50 GAYT ADS EVER
- IS MY HBAND GAY? SIGNS OF A GAY HBAND
- 'PASSAG' DIRECTOR NOUNC 'DANGERO' NC-17 RATG ON A FILM PICTG A GAY LOVE STORY
- NEW AMAZON AD BREAKS GROUND FOR GAY MARRIAGE
- STRAIGHT WOMEN AND THEIR GAY HBANDS
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- 'DID I EVER REALLY KNOW HIM?': THE WOMEN WHO MARRIED GAY MEN
- IS YOUR HBAND GAY? 6 SIGNS THAT COULD BE A CSE FOR CONCERN
- THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
Amazon's gay-marriage-iendly "Hbands" ad for s Kdle Paperwhe e-rear wh built- light is generatg lots of nversatn, most of posive, though there is some cricism the mix. The brand's biki pchwoman Anna Zielski banters a b about the product wh a guy at the beach. * gay husband commercial *
Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.
AMAZON'S GAY KDLE SPOT: A NICE SURPRISE, OR A LTLE FORCED?
* gay husband commercial *
“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.
… Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture. “Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong.
Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.
THE 50 GAYT ADS EVER
Is my hband gay? is an unthkable qutn to many wiv, and some hbands do turn out to be gay. Learn the signs of a gay hband. * gay husband commercial *
Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media.
“Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted.
Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple. That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola.
IS MY HBAND GAY? SIGNS OF A GAY HBAND
From CarGus to Doros, when me to mercials, 2021 was pretty gay. * gay husband commercial *
Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat. From 2012 to 2017, the percentage of Amerins who intified as lbian, gay, bisexual, or transgenr also rose a b om 3.
Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics. But the largt generatn of young adults is still far more acceptg of gay marriage than their precsors.
'PASSAG' DIRECTOR NOUNC 'DANGERO' NC-17 RATG ON A FILM PICTG A GAY LOVE STORY
Amazon released a mercial that gay-rights advot say likely marks the first time the word "hband" was ed by a mastream brand on work televisn * gay husband commercial *
A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers.
” In the fal scene, the uple kiss a lovg ad has been produced to mark 50 years sce the crimalizatn of homosexualy Norway. The untry has some of Europe’s most progrsive LGBTQ legislatn, wh the Gay Travel Inx nsistently rankg Norway as one of the most gay-iendly plac the world.
NEW AMAZON AD BREAKS GROUND FOR GAY MARRIAGE
The hband of Transportatn Secretary and former a2020 printial ndidate Pete Buttigieg is speakg about the young adult adaptatn of his memoir, cludg his experience g out as gay. * gay husband commercial *
It's startg to look like every pany is advertisg directly to the gay muny the days: h the trend early wh an adorable boy duo last year, last week we ught wd of a boy-on-boy Ray-Ban ad, and jt yterday mentned a JC Penney talog that spotlights lbian partners and their fay--not to mentn Mr.
Kenh Cole who has always shown love to the gays wh his mpaigns. Amazon's gay-marriage-iendly "Hbands" ad for s Kdle Paperwhe e-rear wh built- light is generatg lots of nversatn, most of posive, though there is some cricism the mix. Why is still so shockg to see gay people mastream ads?
STRAIGHT WOMEN AND THEIR GAY HBANDS
The show "My Hband’s Not Gay” has ed an uproar. * gay husband commercial *
At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there.
Sometim a woman may have been a heterosexual relatnship for years and yet feel somethg is somehow "off;" and she may fd herself askg, "Is my hband gay? " Many women fd this qutn unthkable but acrdg to Bonnie Kaye,, an expert women married to gay men, is timated that 4 ln women have been, or are, married to gay men.
If a hband is gay, n vastate not only the relatnship but the straight wife as well. Signs of a Gay Hband – Is My Man Gay?
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
Is your hband gay? The article brgs to you 19 signs to look out for if you spect that your hband might be gay. * gay husband commercial *
The cleart way to know if your hband is gay is if he tells you.
If the hband is hont wh both you and wh himself (read: How Do I Know If I Am Gay? Signs You Are Gay), that is when you n tly know that he is gay. Unfortunately, is timated that 50% of gay hbands hi their homosexualy om their wiv and don't reach this place of honty on their own.
'DID I EVER REALLY KNOW HIM?': THE WOMEN WHO MARRIED GAY MEN
In many s, is the wife, who after spectg that somethg is wrong, mt nont the gay hband wh the evince, and only then n hontly be achieved. But if you're wonrg, "Is my man gay, " might be helpful to know that there are signs to look for, acrdg to Kaye.
Kaye has veloped the Official Gay Hband Checklist to help women know if their hbands are gay.
Signs Your Hband or Man May Be Gay. You fd pop-ups of gay pornography on the puter while he claims they are not his. He adms to havg a homosexual enunter the past.
IS YOUR HBAND GAY? 6 SIGNS THAT COULD BE A CSE FOR CONCERN
He viss gay bars claimg he's there only to hang out wh his gay iend(s).
He watch porno movi wh gay male scen. He mak ntual homophobic ments or he mak too many gay ments nversatns. His ego appears to be boosted by pliments om gay men.
THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED
The signs a hband is gay are not meant to be five. A hband may be gay and display none of those signs or a hband may display the signs and not be gay. The signs of a gay hband are signed as a startg pot.