Amazon's gay-marriage-iendly "Hbands" ad for s Kdle Paperwhe e-rear wh built- light is generatg lots of nversatn, most of posive, though there is some cricism the mix. The brand's biki pchwoman Anna Zielski banters a b about the product wh a guy at the beach.
Contents:
- AMAZON'S GAY KDLE SPOT: A NICE SURPRISE, OR A LTLE FORCED?
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
AMAZON'S GAY KDLE SPOT: A NICE SURPRISE, OR A LTLE FORCED?
Amazon's gay-marriage-iendly "Hbands" ad for s Kdle Paperwhe e-rear wh built- light is generatg lots of nversatn, most of posive, though there is some cricism the mix.
This year, IKEA teamed wh Natnal Geographic a mock nature show that ptur a gay male uple first spoong but stgglg for space a small bed.
Snapchat created a charmg seri of vios foced on relatnships, several wh sassy gay men them.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
This one featur a young woman and her gay brother. A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot. An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why.
Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny. “It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
… Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.
“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way.
“That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.