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Gay Tim won Brand of the Year at The Dm Awards for Onle Media 2022 for s new edorial strategy. Here, we fd out more about what went to this succsful project.

Contents:

WHY THE WANTED PLAY GAY CLUBS: MARKETG, MIC AND THE LGBT COMMUNY’S MASTREAM MIC CLOUT

Learn About The Wanted: Is Jay McGus Gay? Wife Or Partner, Married Life Explored. Jay McGus is a Brish sger, is he a relatnship? * the wanted gay times *

Sandwiched between 10 midsize-club dat, the group ma a qutet of special appearanc booked by a boutique PR and events pany lled the Karpel Group to help reach what has arguably bee an even more powerful dience when to morn pop stardom: the gays. Though the gigs themselv aren’t exactly unmon the days — Katy Perry, Brney Spears, Lady Gaga, Nicki Maj and Kylie Mogue are among the pop acts who’ve appeared or performed at gay clubs the Uned Stat the last two years alone — they’re the latt evince of the lbian, gay, bisexual and transgenr muny’s mastream fluence. Though June may be LGBT Pri Month, a time when A-listers like Jennifer Lopez, Mariah Carey, Ja Jackson and even the Backstreet Boys have all paid rpects to the muny years past, artist velopment among LGBT fans — “Gay & R, ” if you will — is happeng all throughout the lendar.

“We always tell people that when the float pass, there’s still 364 days to do the work and reach the dience wh a msage, ” says Carmen Cacciatore, -founr of gay entertament marketg agency Fly Life. Whether ’s Lady Gaga buildg her reer around the support of her LGBT “ltle monsters, ” the cultural impact of “Glee” and mpaigns like “It Gets Better” and “No H8, ” the repeal of Don’t Ask Don’t Tell or the echo effect Print Obama’s support of gay marriage had on rappers like Jay-Z, Ice Cube and T.

I., beg gay is beg creasgly ls unterculture — is culture.

BAND BROMANCE: THE 8 GAYT THGS ABOUT THE WANTEDBY CHRIS ALEXANRJULY 3, 2013/2:32 PMBY CHRIS ALEXANRJULY 3, 2013 / 2:32 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"BAND BROMANCE: THE 8 GAYT THGS ABOUT THE WANTED","DATEPUBLISHED":"2013-07-03T18:32:25.000+0000","DATEMODIFIED":"2013-07-03T18:32:25.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"CHRIS ALEXANR"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WE’RE NOT CLAIMG THAT ANY OR ALL MEMBERS OF THE WANTED WALKS LIKE RIHANNA. IT'S JT THAT IF TURNS OUT THEY DO—LIKE IF THE SERI FALE OF THE WANTED LIFE ENDS WH THE NFSN THAT THEY’VE ALL BEEN ENGAGED A BIG POLYAMORO QUTUPLE  RELATNSHIP—WE WON’T BE ALL THAT SURPRISED. HERE'S OUR PROOF:{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}1. HANGG OUT IN THEIR {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}OKAY, SO 'S FOR A PHOTO SHOOT—AND THE BACKSTREET BOYS DID THIS ONCE UPON A TIME, TOO. (AT LEAST THEY HAD SHIRTS ON!) BUT THE BOYS HAVE DROPPED TROU FOR THE MERAS MORE TIM THAN AN ANDREW CHRISTIAN MOL. WONR HOW OFTEN HAPPENS WHEN THE MERAS AREN'T AROUND?{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}2. GAY {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}TO THE SURPRISE OF, WELL, NO ONE, THIS QUTET OF ELY BRISH GENTLEMEN IS PRETTY POPULAR WH GAY MEN. SO ’S ONLY FTG THAT THEY GOT THEIR START PERFORMG AT A GAY PRI EVENT. OR THAT THEY PERFORMED AT G-A-Y OVER LONDON PRI WEEKEND WH THE BACKSTREET BOYS. (IS ME OR DO KD OF SEEM LIKE THEY'RE LOOKG TO BSB AS MENTORS?){BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}3. {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}“I THK MOST OF WOULD PROBABLY HAVE A DABBLE,” JAY MCGUS SAID ON ATRALIAN RAD WHEN ASKED ABOUT LANCE BASS’ HYPOTHIS THAT AT LEAST ONE OF THEM IS A POOFTER. THOUGH SOME OF THE OTHERS QUICKLY OBJECTED, AT LEAST ONE MEMBER OF THE WANTED IS OPEN TO EXPERIMENTG. A "VERY SPECIAL" EPISO OF THE WANTED LIFE, ANYONE?{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}4. EXCSIVE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THERE’S HUGGG—AND THEN THERE’S THIS. IT’S A LTLE LIKE HUGGG, BUT QUE A B {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}5. {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}LIKE 1D, THE WANTED N'T STOP SMOOCHG EACH OTHER—BROMANTILLY, OF URSE. WE'RE NOT NVCED THIS JT A EUROPEAN {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}6. GETTG NAKED IN GAY {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}WE LOVE WHEN STRAIGHT CELEBRI FEEL FORTABLE APPEARG A GAY MAGAZE. WE LOVE WHEN THEY CI TO POSE NAKED. BUT POSG NAKED A GAY MAGAZE? THAT’S JT ASKG FOR {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}7. METHKS THE LAD DOTH PROTT TOO {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}MAX GEE PARTICULAR SEEMS AWFULLY KEEN ON LLG OUT ONE DIRECTN’S LOUIS TOMLSON AS GAY. IS THIS JT HIS WAY OF FLECTG ATTENTN AWAY OM HIS OWN FORBIDN SIR? OR PERHAPS HE KNOWS OM, AHEM, PERSONAL EXPERIENCE?{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}8. RIHANNA-LIKE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}FIRST OFF, SIRG A WOMAN WHO WALKS LIKE A POPDIVA IS PRETTY GAY. NOT A WOMAN WHO LOOKS LIKE RIHANNA, NOT A WOMAN WHO SGS LIKE RIHANNA—JT WALKS LIKE HER. Y'NOW WHO WALKS LIKE RIHANNA? ALASKA {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

That will only ntue to play out the g months as gay rights bee one of the brightt polil lightng rods of this year’s printial electn. “Beg gay or havg a gay iend is all over televisn.

'” says Mark Nelson, founr of Mark Nelson Events, who’s booked acts like Perry, Mogue and the Psyt Dolls for key gay club shows. That’s why barely an eyebrow was raised when Adam Lambert recently beme the first openly gay performer to but at No. Even Azealia Banks, the most buzzed-about female rapper sce Maj, quietly me out as bisexual a recent New York Tim profile and turned her first headlg New York ncert to a tribute to late-’80s gay Harlem, hostg a stume ntt filled wh vogug straight out of “Paris Is Burng.

And though gay-targeted publitns like the Advote and Out stggle wh circulatn, the enomic revery of mid-2010 seems to have benefed the gay prs. 5% to $307 ln, the rult of creased spendg on natnal publitns om beverage/alhol, tomotive and retail marketers, among others, acrdg to the 2011 Gay Prs Report, piled by ad agency Prime Accs and LGBT media placement firm Rivenll Media.

THE WANTED: IS JAY MCGUS GAY? BRISH SGER’S SEXUALY EXPLORED

Even Clear Channel has a Pri rad work that serv 19 markets wh gay-iendly pop mic as well as across iHeartRad’s digal work. Gay buyg power, often touted for the nsumer group’s supposed affluence, remas a b of a misnomer.

“There’s no data that suggts gay people are wealthier than anybody else, ” Weck Communitns’ Bob Weck says.

LOUIS TOMLSON GAY? THE WANTED REVEAL THE TTH!

” Neverthels, Weck’s firm found that gay nsumers spend more on entertament than other nsumer groups and projected the market’s overall U. Labels are startg to velop dited gay-marketg strategi for certa artists, much as they already have for reachg Hispanic or Ain-Amerin dienc.

Adam Lambert beme the first openly gay artist to but at No. Island Def Jam executive VP of marketg Eric Wong has long turned to the gay market for artists rangg om Lopez and Carey (whom he -manag) to velopg acts like Kerli and Neon Tre, whether ’s through dance remix, club promotns or personal appearanc.

) And a new wave of major-label pop acts is urtg the gay dance-club dience as an early champn. ’ Neon Hch, bt-known to pop dienc for her vols on Gym Class Hero’ “Ass Back Home, ” has been workg dance sgl like “F— U Betta” to gay clubs for months now, while Young Money’s Porcela Black often squeezed gay-targeted shows between tour stops wh labelmat Maj and Lil Wayne last year. Atlantic act Mara & the Diamonds’ sophomore album, Electra Heart, will get a big gay-marketg ph om Fly Life when the album hs U.

INSI THE DIGAL-FIRST STRATEGY OF GAY TIM

But even gay nsumers aren’t immune to a tough tourg enomy, as the founrs of Cyndi Lper’s Te Colors tour learned 2009. Established 2007 to raise funds for the Human Rights Campaign and support of the Matthew Shepard Act (later approved by Congrs October of that year), Te Colors was a mega-tour of sorts for gay and gay-iendly acts like Erasure, Gossip, Deborah Harry, the B-52s, the Drn Dolls and Ruf Wawright. Beyond pop, there isn’t a clear paradigm for other genr to tablish more out gay stars like Lambert, Aiken and John.

AS A GAY MAN, I’LL NEVER BE NORMAL

Hip-hop remas the last taboo, wh the bisexual Banks and male rappers’ reactive support of gay marriage signalg baby steps toward an out gay male rapper. In the rock world, Michael Stipe and Rob Halford waed long after their reers were tablished before announcg they were gay. Gay PriTo the surprise of, well, no one, this qutet of ely Brish gentlemen is pretty popular wh gay men.

So ’s only ftg that they got their start performg at a Gay Pri event. It’s a ltle like huggg, but que a b gayer. Gettg Naked In Gay RagsWe love when straight celebri feel fortable appearg a gay magaze.

But posg naked a gay magaze?

*BEAR-MAGAZINE.COM* THE WANTED GAY TIMES

The Wanted: Is Jay McGus Gay? Wife Or Partner, Married Life Explored .

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