A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.
Contents:
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- KG LIL JAY SLAMS GAY MORS AFTER VIO OF MAT KISSG PROMPTS TROLLS’ RPONSE
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
* gay vided *
His sensibily as a gay artist has shaped and elevated the magaze’s athetic, but he has to keep his creativy check lt Mx be seen as a magaze for gay men. But fish strong, as the nflict over Richie’s bathhoe project grows and Mx has to nsir whether ’s too risky for the magaze to speak to gay men, or even gay moments like this, the historil fictn feels not entirely historil. A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light’s disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.
The mixture of vodka and soda water, long known rmally as “gay water” the LGBTQ muny, is the brachild of 30-year-old gay entreprenr Spencer Hodson. He noted that the nctn aims “to stigmatize the word ‘gay’ by brgg reprentatn to spac that have not tradnally featured queer products, such as bars, liquor stor, grocery stor, rtrants, hotels and more.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
In a sea of nned cktails, Gay Water wants to stand out. * gay vided *
Hodson, who is fancg Gay Water wh his own money pl backg om fay and iends, his brightly lored ns are leang to their gayns stead of avoidg . He told CNN that he worked wh a queer signer to base Gay Water’s red, purple, green and orange lor scheme on pop art and 1990s televisn shows om Nickeloon, a ble work for children.
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. A statement on the Gay Water webse not that the word “gay” appears barely any products outsi of Pri Month each June.
KG LIL JAY SLAMS GAY MORS AFTER VIO OF MAT KISSG PROMPTS TROLLS’ RPONSE
Acrdg to the statement, the new cktail reclaims the ia that “gay means happy. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
Gay Water, however, is out and proud.