Eric Bach is an openly gay broadster for the Frericksburg Natnals. He has major league aspiratns, but his path has been much lonelier than he would prefer.
Contents:
- THE 50 GAYT ADS EVER
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- WHY GAY AD NETWORK?
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- PHOTOS: THE HISTORY OF GAY ADVERTISG (IT’S OLR THAN YOU THK)
- JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
THE 50 GAYT ADS EVER
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump. * gay advertising *
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
From CarGus to Doros, when me to mercials, 2021 was pretty gay. * gay advertising *
But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot, " "Don't Tell Mom, " etc.
Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny. “It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.
WHY GAY AD NETWORK?
From the gay-charged ads of the '20s and '30s to that Marky Mark Calv Kle undi ad. Click here to check them out. * gay advertising *
… Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today.
AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture. “Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
“That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.
PHOTOS: THE HISTORY OF GAY ADVERTISG (IT’S OLR THAN YOU THK)
Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media. “Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted.
JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple. That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola.
Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat.