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article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp beyFWC"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT btuQxh"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl byl--led-wh-bg ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH hAfVoD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cVPPwi byle__name"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kZoQA-D ecbzIP BDKtv byle__name-lk button" href="/thor/aparna-kumar">Aparna Kumar</a></span></span></p></div><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX gmxdsS bric 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An ad pany g the rtoon sailor's likens says no, but the mercial is still beg featured on a new se of gay-themed ads. By Aparna Kumar.</div></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN gVjmSM article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh bnoUoi viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU hqsiKz bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh gEnp viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU cyZIvv bookmark mobile"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG hdASCv"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><span class="lead--text-llout">Popeye and Bluto</span> may be the most recent celebry uple to be outed by the media.</p><p class="paywall">In a recent Mute Maid orange juice ad, the pair is seen pallg around on a swg-set, buryg each other sand on the beach and ridg a bicycle built for two as they gleefully pass by a srned Olive Oyl. They even get matchg tattoos that say "Buddi for Life."</p><p class="paywall">The <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">animated spot</a>, created by the ad agency Leo Burt, is one of the latt addns to The Commercial Closet, an onle mm of gay-themed ads om around the world, which lnched Monday.</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall"><a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"></a> pil vio clips and storyboard stills of hundreds of mercials featurg gay characters or them, cludg several that never ma on the air. The archive clus ads reprentg 150 different ad agenci and 250 major advertisers, cludg Amerin Exprs, Co-Cola, Nike and the Gap.</p><p class="paywall">Rangg om nocuo to offensive, the ads are grouped to four major tegori: posive, negative, ntral and gay vague; and 50 subtegori such as "htlers/ pornographers/murrers/pedophil" and "sissi and queens."</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="ai1jvf"></div></div><p class="paywall">Michael Wilke, a former reporter for <em>Advertisg Age</em>, created the se to promote awarens of the "evolutn the portrayal of lbians and gays advertisg as reflects the public's perceptn of them," and to raise money for a documentary film he's makg to further explore that theme.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">Over the past 30 years, "there's been an evolutn om plete visibily to popular stereotyp to more ntral and posive portrayals of gays advertisg," Wilke said.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">While there's an creasg number of gay-themed ad mpaigns croppg up today, acrdg to Wilke, 's still a mixed bag. "There's fely an crease gay-posive ads, but the negative stereotyp ntue to be a popular source of edy mercials," he said.</p><p class="paywall">Transgenred dividuals particular almost always end up the butt of the joke mercials, which earned them their own sub-tegory Wilke's archive, lled "(Straight) Du Looks Like A Lady."</p><p class="paywall">But not all ads this tegory are negative. Some manage to st transgenr characters funny suatns whout makg them out to be villas or clowns.</p><p class="paywall">A 1996 Atralian <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">mercial</a> for air-heng spray Domtos, for stance, riffs off the cult classic <em>Priscilla: Queen of the Dert</em>, featurg a Terrance Stamp look-alike who asks to e the ladi' room a roadsi bar. Fdg filthy, she pulls Domtos out of her purse and clears the air. Later she proclaims the bathroom "f for a queen."</p><p class="paywall">"It's not that transgenred people n't be funny," Wilke said, "but there's a difference between lghg at someone and lghg wh them."</p><p class="paywall">Although there may be more gay-themed ads on the air today, there's a popular misnceptn the media about who gay people are and what motivat them as nsumers, acrdg to Kathy Renna, a director at the media advocy anizatn Gay & Lbian Alliance Agast Defamatn (<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">GLAAD</a>).</p><p class="paywall">"There's the perceptn that gays and lbians are very affluent, own three rs and buy 100 CDs," Renna said. "That's not reflective of the whole gay muny. One thg that is te is that 's a very loyal mographic."</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="ijd8jm"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-2501"><div class="RecircMostPopularHeadg-iVzhzt jwAffc">Most 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data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed"><em>Cril Role</em> Lays Out the Next Era Tabletop Gam and Live-Actn Role-Play</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lrence Rsell</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="004fvo"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="m8wepk"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Compani wh gay-posive reputatns clu Amerin Airl, Absolut vodka and Coors, she said.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p class="paywall">But while marketg to gays and lbians is an important prry for many rporatns, advertisers and ad agenci mt still walk a fe le when pictg them ads.</p><p class="paywall">Today, ads featurg gay people among other mori a happy-people world are relatively safe bets for rporatns wantg to project a multicultural image.</p><p class="paywall">A 1994 <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Ikea ad</a> about a gay uple buyg a dg table together, for stance, was ntroversial as one of the first gay-posive mercials by a major rporatn.</p><p class="paywall">Part of a three-part ad mpaign pictg people alternative liftyl buyg furnure -– the other two beg a sgle mom and a whe uple wh an adopted Asian baby -– the ad was meant to "reflect real life and real people and not the middle-of-the-road all-Amerin fay," acrdg to Kathy Delaney, the executive creative director at Dtsch, the agency that ma the ad.</p><p class="paywall">But while homosexualy remas a touchy subject ght wh polil rrectns, that don't mean advertisers should only approach wh kid glov, Wilke said. Still, many agenci and advertisers would rather avoid the topic altogether than open a n of worms.</p><p class="paywall">Then there're pani such as Calv Kle, Diel and Beton that, stead of shyg away om ntroversy, promote a fashn-forward or youth-oriented brand and liberately provoke people wh their ads.</p><p class="paywall">A notor example is Beton's 1992 "<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Pieta</a>" prt ad pictg AIDS activist David Kirby on his athbed. The emaciated Kirby, surround by his iends and fay, bore an eerie remblance to J, which sparked ntroversy among Christian groups and AIDs activists who were unfortable wh the relig tone ed associatn wh the disease and, ultimately, to sell cloth.</p><p class="paywall">On the other hand, the ad was also one of the first many untri to show AIDs the ntext of real human sufferg and passn. Although was sgularly cricized, the ad was part of a larger, ongog mpaign for AIDs preventn and awarens that clud the distributn of ndoms Beton stor.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p class="paywall">Some pani, by ntrast, seem reluctant to acknowledge any ntroversy their ads may create.</p><p class="paywall">The Popeye and Bluto spot, for stance, is clud the "Gay Vague" tegory, bee the advertiser's msage related to gay people isn't very clear. In fact, there's no substantial proof that the two adversari are fact lovers, as they are never seen kissg.</p><p class="paywall">In a terview wh Wilke, the creative director for the Popeye ad seemed pleasantly surprised at the suggtn that implied a relatnship between the two erstwhile fo, and that the spot was simply meant to show two enemi who bee iends, supposedly transformed by drkg Mute Maid orange juice.</p><p class="paywall">Mute Maid, meanwhile, firmly nied that Popeye and Bluto are an em.</p><p class="paywall">"Any tent to draw a (gay relatnship) parallel would be wrong," Mute Maid spokman Dan Shafer told Wilke. "Anyone who knows Popeye and Bluto unrstands that's not the se, there's no tent like that."</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="tizs"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier 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MORE GAY RTOON CHARACTERS REVEALED!

Is Popeye gay? An ad pany g the rtoon sailor's likens says no, but the mercial is still beg featured on a new se of gay-themed ads. By Aparna Kumar. * gay popeye *

Recent events the world of animated children's shows have ed people to qutn whether the rtoon dtry is promotg a homosexual agenda. Allegatns have been directed at SpongeBob SquarePants for participatg a pro-gay vio, and at Bter the Bunny for his aternizatn wh a lbian uple and their children. While some have dismissed the allegatns as the rantgs of ultranservative Christians, gay rtoon characters do fact exist, and some of them are even polilly active.

"Even though we were rivals, Mickey was one of the few people who were nice to me after learng I was gay, " Popeye says. Reluctant to say more, Popeye tells me to check out the Lbian, Gay, Bisexual, and Transgenr Cartoon Alliance. He says the group helped him immensely when he fally cid to e out as gay after beg btally ritured on-screen by Rob Williams.

"Two out and proud gays on one show, wouldn't that be fabulo?! They didn't re that I was gay, but this was 1959, and they didn't want any speculatn about me.

GAY HISTORY: HAS ORANGE JUICE TURNED BLUTO AND POPEYE GAY?

Classic rtoon enemy mclemen Popeye and Bluto haven't kissed but they have ma up this animated mpaign behd Mute Maid orange juice. The two have overe their differenc to such a gree that some the gay muny (and the straight media too, such as ad reviewer Rob Davis) have wonred if the sailors… * gay popeye *

Snaggleps and Huckleberry soon beme nfidants of other proment rtoon characters stgglg wh their homosexualy. "Durg the mid-'70s, the public beme more aware of jt how many celebri were gay, " explas Snaggleps, turng ser.

"The ironic thg is, they were wrong about one of the first gay ins, " he adds.

‘THE ADVOTE’: POPEY IS ‘GAY-FRIENDLY ALTERNATIVE TO COMPETOR CHICK-FIL-A’

Gay magaze the Advote is unhappy that Buttigieg is unaware of the fast-food chicken sandwich imbrogl between Chick-fil-A and Popey. * gay popeye *

Though both adm to some progrs for gay rtoon characters, they're worried about the future. The creasg fluence of the relig right and the passage of state laws banng gay marriage have Snaggleps rallyg the troops for the battl they may face the next four years.

GAY ALBERTI POPAJ B, AGE, CAREER, NET WORTH, SALARY, HEIGHT, WEIGHT

Grdr is the world’s largt social workg app for gay, bi, trans, and queer people. Download Grdr today to disver, nnect to, and explore the queer world around you." name="scriptn * gay popeye *

In yet another sign of the cultural cle of wtern civilizatn, a beloved ic strip will be revamped for the morn “woke” era wh Popeye jog other rtoon figur who have been adapted to evangelize homosexualy and transgenrism, the facto relign of the ascendant polil left. Another sign of the shift to the “new normal” was seen when the official Popeye webse began promotg homosexual-themed merchandise for Pri Month, the 30 day y of the worship all thgs gay that has recently evolved to a celebratn of transgenrism, kk and sexual generacy. Last week, was reported that “woke” Marvel Comics would be rollg out a new “fearlsly femme” gay Spir-Man after troduced a gay Capta Ameri last year.

Marvel to have ‘fearlsly femme’ gay Spir-Man swg to actn soon, wrer says — Conservative News (@BIZPACReview) July 3, 2022. "The animated spot, created by the ad agency Leo Burt, is one of the latt addns to The Commercial Closet, an onle mm of gay-themed ads om around the world, which lnched pil vio clips and storyboard stills of hundreds of mercials featurg gay characters or them, cludg several that never ma on the air. Rangg om nocuo to offensive, the ads are grouped to four major tegori: posive, negative, ntral and gay vague; and 50 subtegori such as "htlers/ pornographers/murrers/pedophil" and "sissi and queens.

"Michael Wilke, a former reporter for Advertisg Age, created the se to promote awarens of the "evolutn the portrayal of lbians and gays advertisg as reflects the public's perceptn of them, " and to raise money for a documentary film he's makg to further explore that the past 30 years, "there's been an evolutn om plete visibily to popular stereotyp to more ntral and posive portrayals of gays advertisg, " Wilke there's an creasg number of gay-themed ad mpaigns croppg up today, acrdg to Wilke, 's still a mixed bag. "There's fely an crease gay-posive ads, but the negative stereotyp ntue to be a popular source of edy mercials, " he said.

*BEAR-MAGAZINE.COM* GAY POPEYE

Gay Alberti Popaj B, Age, Career, Net Worth, Salary, Height, Weight - AV Star News.

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