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data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp eiGjZk"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT tPofh"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX gPBNpL bric ContentHearRubricContaer-eTudtt iRsSlw"><a class="RubricLk-gRWSOU cwyjHY bric__lk" href="/entertament/tv-and-movi"><span class="RubricName-fVtemz cLxcNi">TV and Movi</span></a></div></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd jdcWfa isouMH">This Year's Superbowl Ads Are Makg History for LGBTQ+ Inclivy</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ eijTxK">Ads starrg Jonathan Van Ns, Lil Nas X, Kim Chi, Miz Cracker, and more are creatg unprecented queer visibily on football's biggt stage.</div><div class="ContentHearByle-kmPyCa emiglw"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearContributorImage-cvjZXn epCAJC"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearContributorImage-cvjZXn epCAJC rponsive-image"><source media="(max-width: 767px)" srcSet=" 80w" siz="66px"/><source media="(m-width: 768px)" srcSet=" 90w" siz="66px"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH hdWCIC byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd hSmufO skIR eErqIx byle__name-lk button" href="/ntributor/matt-bme">Matt Bme</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2020-01-31T15:10:07-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd dCoEhu bDGyxQ">January 31, 2020</time></div></div><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard ContentHearAccredatnSocialIns-jorO fPzfaa ntent-hear__social-share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--twter social-ins__list-em--standard"><a aria-label="Share on Twter" class="external-lk SocialInExternalLk-huuzOU blkfJb social-ins__lk social-ins__lk--twter" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" 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social-ins__lk social-ins__lk--email" data-event-click="{"element":"ExternalLk","outgogURL":"mailto:?subject=This%20Year's%20Superbowl%20Ads%20Are%20Makg%20History%20for%20LGBTQ%2B%20Inclivy&" href="mailto:?subject=This%20Year's%20Superbowl%20Ads%20Are%20Makg%20History%20for%20LGBTQ%2B%20Inclivy& rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-email" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Email</tle><path d="M6 23h20V9H6v14zm3.631-12H22.37l-6.368 5.661L9.631 11zM24 12.227V21H8v-8.773l8.002 7.109L24 12.227z" fill-le="evenodd"></path></svg></div></a></li></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kJkLmH article-body__ntent"><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p> </p><p>When Rich Ferraro first started workg at GLAAD the mid-2000s, he says, “the Super Bowl was always a dread day. Instead of hangg out wh my iends, I’d have to monor ads wh homophobic trop.”</p><p>A particular low pot was <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">a 2007 Snickers ad</a> which two men, both tryg to eat a ndy bar, accintally kiss — and then rip their own cht hair out an attempt to “do somethg manly.” The mercial was acpanied by vios on the Snickers webse featurg NFL players exprsg disgt at the kiss, promptg objectns om GLAAD, the Human Rights Campaign, and others.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p>“This year marks a huge change,” says Ferraro, GLAAD’s chief munitns officer. For what may be the first time, LGBTQ+ people will see multiple posive pictns durg the game, both on the field and durg mercial breaks.</p><div class="Contaer-bkChBi byNLHx"></div><p>The list of 2020 Super Bowl ads featurg queer talent is surprisgly long: Lil Nas X appears <a href=">an ad for Doros</a>; Jonathan Van Ns, the nonbary star of Netflix’s Queer Eye, will <a href=">speak about the virtu of Pop-Tarts</a>; Drag Race stars <a href=">Kim Chi and Miz Cracker</a> filmed a mercial for humm; and Lilly Sgh will <a href=">extoll the virtu of sk cream</a>.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="1pn13g"></div></div><p>Ironilly, Trace Lysette and Isis Kg will appear on behalf of tax preparatn pany <a href=">TurboTax</a>; while Ellen DeGener <a href=">will appear</a> wh Portia Rossi for Amazon, a <a href=">pany notor for avoidg tax</a>.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p>In addn, Microsoft has been nng ads featurg San Francis 49ers offensive assistant ach Katie Sowers, an out lbian who is the <a href=">first woman and first openly queer person to ach</a> the Super Bowl. Close to 100 ln people will watch the game.</p><figure data-ttid="IameEmbed" class="IameEmbedWrapper-sc-dRedg hZiq iame-embed"><div data-ttid="IameEmbedContaer" class="IameEmbedContaer-hptgUZ gwYBCr"><div class="IameEmbedAspectRatWrapper-hFVJps kaOLzO"><iame class="IameEmbedContent-cMdiev csnuAY IameEmbedContent lazyload" height="300px" sandbox="allow-scripts allow-popups allow-same-orig" tle="Embedd Frame" data-src=" allow="toplay *; encrypted-media *; clipboard-wre; toplay; fullscreen; picture--picture"></iame></div></div></figure></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="po5qjw"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="fh3klw"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>“Ten years ago if you would have said there would be a queer artist of lor a Super Bowl ad, you would have lghed at ,” <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Kim Chi told AdAge</a>.</p><p>Queer people have been nspicuoly absent om Super Bowl merils years past, and when they have appeared, ’s often been ls than flatterg ntexts. Asi om that lamentable Snickers ad, 2010 CBS rejected a shoddily-ma ad for a now-funct gay datg se lled <a href=">ManCnch</a> — not bee featured gay men kissg, but bee the work found that that the kiss was picted as a meang punch le.</p><p>Only a handful of ads have been posive, such as Co-Cola’s <a href=">“The Wonr of Us”</a> mercial 2018, which featured the e of “them” as a pronoun — a major moment for non-bary visibily — or a 2016 ad for Axe that <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">celebrated nontradnal masculy</a>.</p><p>“We’ve certaly noticed the arth of LGBTQ characters Super Bowl mercials the past,” says Cyd Zeigler, -founr of <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Outsports</a>. “It’s not surprisg — the mercials are very expensive, and pani want to h the wist swath of the market as they n.”</p><p>But now, Zeigler says, mercials that om queer characters stand out more than prev years. That’s part bee other media has bee so much more clive. “You’re seeg more TV shows, you’re seeg more movi, you’ve never had as many out LGBTQ players sports before,” he says.</p><p>As a longtime sports reporter, Zeigler says, old assumptns about homophobia sports are no longer te.</p><p>“I talk to athlet who are gay and straight the NFL, and they say they never hear gay slurs a locker room,” says Zeigler. “I jt had a lengthy meetg today wh somebody at the NFL, talkg about how to build cln. There’s a mment on behalf of the NFL to monstrate how clive football is.”</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p>Why is this change happeng now? “It’s possible ’s the rult of a lot of small chang,” says Michael Bronski, profsor of the Practice Media and Activism Studi of Women, Genr, and Sexualy at Harvard. “Wh enough smaller TV shows … puttg on LGBTQ characters, gradually they’ve been accepted. And then might jt be that the Super Bowl was like, ‘well, we uld start acceptg an LGBTQ performer.’”</p><asi aria-hidn="te" class="PullQuoteEmbedWrapper-sc-EoVjf fQbAzo"><div class="PullQuoteDerativeBorr-sc-iUyOLj fAzNVP"></div><div class="PullQuoteEmbedContent-sc-kTcfhx eoUd"><p>While ’s nice to see more queer people on televisn, Bronski says, “let’s not nfe wh social jtice.”</p></div></asi><p><br/>As always, there’s been a b of a backlash om nservative quarters, but not any way that’s remotely credible. One of the only anizatns to prott this year’s ads was the Amerin Fay Associatn’s “One Milln Moms” project (which, ironilly, has only a few thoand followers on <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Twter</a>).</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="1u02xq"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper 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class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Samantha Riel</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw gmWMTZ ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="dtue6b"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs laPXdt"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="rr9hmo"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p>One Milln Moms’ outrage <a href=">centered around the ad wh drag performers</a>, a tough se to make today’s media environment. “It pletely misunrstands the fact that drag the past ten years has bee tegral to Amerin entertament. It’s no longer viant, and bizarre, and threateng,” Bronski says.</p><p>That fact might be a ltle dishearteng for those who have <a href=">appreciated drag as edgy or dangero</a>. The mastreamg of queer culture may not be entirely wele news to all queer people.</p><p>Bronski pots to a notn by polil theorist Herbert Marce known as “reprsive tolerance,” which stctur of power offer promis rather than allow margalized groups to fully advance.</p><p>When marriage equaly seemed likely to bee the law of the land, for example, many stat offered civil unns as a weak “middle ground” solutn. In the same way, allowg drag queens to sell humm might be a weak gture htg at full cln whout actually providg any substantive stctural change.</p><p>In other words, while ’s nice to see more queer people on televisn, Bronski says, “let’s not nfe wh social jtice.”</p><p>Neverthels, any step forward is likely to be weled by most viewers. In particular, ’s signifint that the Amazon ad featur a lbian uple, rather than jt showg Ellen on her own.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-3 viewport-monor-anchor"></div><p>And who knows — this uld pave the way toward future reprentatn at the untry’s most-watched sports event. In fact, we uld be jt one year away om the first openly gay Super Bowl player. <a href=">Stt Frantz, an openly gay player at Kansas State,</a> is likely to be drafted this sprg, and uld be on a team when the next football season starts next September.</p><p>“I thk the NFL has been ready for an out player to play the Super Bowl for some years,” says Ferraro. “The notn that the Amerin public is gog to speak out agast an out player or agast an LGBTQ clive ad the Super Bowl — those days are gone.”</p><p><em><strong>Get the bt of what's queer.</strong></em> <a href=">Sign up for our weekly newsletter here.</a></p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="mb4jie"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut 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summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href="/story/san-ancis-49ers-katie-sowers-first-gay-ach-nfl-super-bowl" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="49ers’ Katie Sowers to Be First Openly Gay Coach at the Super Bowl" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl XMZX summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">News</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href="/story/san-ancis-49ers-katie-sowers-first-gay-ach-nfl-super-bowl" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kBFaWv summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">49ers’ Katie Sowers to Be First Openly Gay Coach at the Super Bowl</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi cuRXdL summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY 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gay superbowl commercial

Kev Maxen, Jaguars assistant strength and ndng ach, is the first male ach a major U.S. men’s profsnal sports league to e out as gay.

Contents:

THE TOP 10 GAY-THEMED COMMERCIALS THAT SHOULD BE CELEBRATED

Here are the ten bt gay-themed mercials that serve celebratn. * gay superbowl commercial *

” Kg also threw the toss at Super Bowl the field, the Los Angel Rams ma history by havg five openly gay cheerlears on the sil durg Super Bowl LVI, as reported by Outsports. Co-Cola’s history-makg ad featurg gay dads. In 2014, Co-Cola beme the first ever advertiser to feature a gay fay a Super Bowl mercial.

This ad for Microsoft spotlights the story of Katie Sowers, who ma history 2020 as the first woman and first out gay ach a Super Bowl as the assistant offensive ach to the San Francis 49ers. The NFL even ran an ad that lerally said, “Football is gay.

Gay rapper Lil Nas X is nowhere to be found this year eher but appeared twice ads durg past Super Bowl gam. The Top 10 Gay-Themed Commercials That Should Be Celebrated.

WATCH: GAY LOVERS FEATURED MOVG SUPER BOWL COMMERCIAL

Wdy Cy Tim News - For the send year a row, some advertisers ma plays for vlence toward the gay muny and stereotyp durg the Super Bowl—now payg a rerd $2.7 ln per 30 sends to do so. In a * gay superbowl commercial *

LOG IN WITH FACEBOOKHome›Entertament›The Top 10 Gay-Themed Commercials That Should Be Celebrated›Entertament.

As a gay man, I'd like to prent you wh ten mercials that make me feel a sense of pri. Israeli Gays Get Distracted On The Beach. While plac like Sdi Arabia and Iran treat gay men horrifilly by enforcg Sharia Law, Israel wel them wh open arms.

THE VOICE OF CHICAGO'S GAY, LESBIAN, BI, TRANS AND QUEER COMMUNITY SINCE 1985

Jaguars assistant Kev Maxen has bee the first male ach major Amerin men's pro sports to publicly e out as gay, tellg he ma the cisn bee he didn't want to hi who he is any longer. * gay superbowl commercial *

Pepsi Brgs Out The Confince In One Guy (Wh A Gay Twist).

Doros Gay Sna Contt Entry That Could've Gayed Up The Super Bowl.

JAGS' MAXEN IS FIRST MALE AMERIN PRO SPORTS ACH TO E OUT AS GAY

Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. * gay superbowl commercial *

Unfortunately, seems as though gay male sexualy is still threateng to some. Campbell's Soup Portrays The Adorable Gay Hoehold We All Wish We Had.

This Campbell's Soup mercial is a short and sweet pictn of two gay dads sharg a sweet moment wh their son. If prov anythg, 's that gay hoeholds are jt like any other. This Hez Commercial Is A Gay New Yorker's Dream Come Te.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

As a gay man and a New Yorker, this mercial mak me very happy. This classic IKEA ad om 1994 was groundbreakg for gay reprentatn advertisg. However, even for gay guys, parents n get a ltle too close for fort.

RENNTRE GRATUE GAY à PARIS, (75)

Whether edic, heartfelt, or provotive, the ten mercials have done wonrs for gay male reprentatn advertisg.

It also reflects the reprentatn of gay men around the world. From Israel to Taiwan to the UK, the mercials reflect the growg acceptance around the gay muny. The Super Bowl mercial featur 40 of those ad, as well as a longer versn that featur touchg moments of "young love, old love, motherly love, straight love, gay love, forbidn love, " are Source: YouTube.

Although last year, NFL employee Mreen Raisch, a trans artist, signed the Super Bowl logo, the Los Angel Rams had a rerd-high of five out gay cheerlears, and af actrs Sandra Mae Frank wore a Progrs Pri p while sgg the natnal anthem and “Ameri the Betiful” on the field. Rsell (the league’s first active player to e out as bisexual), Carola Panthers dancer Jte Ldsay (the league’s first out trans cheerlear) and Hampton fensive back Byron Perks (the first HBCU player to e out as gay).

JAGUARS ASSISTANT KEV MAXEN IS FIRST MALE NFL ACH TO E OUT AS GAY

Commercial Closet: Super Bowl XLII Advertisers Play to Stereotyp and Homophobia.

For the send year a row, some advertisers ma plays for vlence toward the gay muny and stereotyp durg the Super Bowl—now payg a rerd $2. The 2007 Snickers mpaign web se clud vio of Super Bowl players universally grossed out by the supposed kiss, and was the target of a mpaign by major gay muny anizatns.

Bridgtone's ad was clared homophobic by veteran Advertisg Age cric Bob Garfield, and reviewed negatively on, but Bridgtone's openly gay Advertisg and Inter manager, Michael Fluck, says, 'The humor this ad has nothg to do wh sexualy. To those who have trouble wh the mercial, the ad may seem a parture for Bridgtone, which has advertised nsistently gay media wh ctomized ads sce 2001 unr Fluck's learship, and rri an 80 sre om the Human Rights Campaign's Corporate Equaly Inx. Whout the punchle attempt to n him over, the spot uld have been an clive embrace of Simmons and whomever he may reprent—gay, feme or clownish men.

*BEAR-MAGAZINE.COM* GAY SUPERBOWL COMMERCIAL

Kev Maxen be first male ach a US men’s pro sports league to publicly e out as gay | CNN .

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