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Super7Simply put: He-Man might be gay.

It’s a theory posed by culture crics like Sam Anrson at Slate (“In the ever-growg lp of ‘outed’ classic superhero, He-Man might be the easit target of all”) and geek reposori like the animatn-news se Cartoon Brew, which has explored “He-Man’s Five Gayt Adventur.

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” There are even parative power rankgs (see: Daily Beast’s “Gay Characters on Children’s TV” and Comic Book Rourc’ “Queer Hero: 15 Superhero Who Are Gay Ins”). ” That homage went viral, wh 170 ln views on YouTube, and has sce been clipped and shared as an endlsly joyful meme that both honors gay pri and serv as a sort of mpy exclamatn pot for whatever adversy you might be experiencg, makg arguably a more lible part of our culture than the show ever was.

After all, many fans seem ready for an openly gay He-Man, part bee for a lot of people, he has always been gay. But Scheimer, who voiced characters both He-Man and the sister-spired sp-off She-Ra: Prcs of Power, also pots out that Filmatn weled many openly gay artists throughout the 1980s who perhaps longed to see themselv onscreen.

“Everybody was sayg, ‘Prce Adam is gay.

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“He-Man is not arguably gay.

It’s super gay, ” says Chlopecki, whose pany has sponsored an adult-themed Skeletor art ctn to benef LGBTQ youth programs. There are whole fan s and Redd threads voted to the show’s homoerotic subtext that support that ia, discsg imag like He-Man straddlg phallic rockets or engagg foreplay-like grapplg match wh fo, as well as the almost will-they-or-won’t-they tensn wh ally Man-at-Arms or ma villa Skeletor. Prce Adam seems like a shy gay boy wh an overbearg father who was aaid to show the world that he was gay … he raised his power sword and showed the world that he was out and proud.

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” that he’d posed and me the obv qutn: Would people thk they were makg fun of gay men? A childhood iend had stggled growg up gay their nservative evangelil rner of Texas and shared enough about the misery of that experience.

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” “There’s a lot of people the gay muny where that’s what they’re told, or what they have to do to survive, ” Allen says.

Flynn liked the ncept, particularly bee he’d already watched toy llectors—pecially those who were gay—crowd the pany’s Skeletor’s lair pop-up to share how much He-Man meant to them while growg up, sparkg an awarens that they might not be the same as everyone else.

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In fact, gay men seemed to be among the three re groups of enthiasts who bought He-Man toys; the other two were bodybuilrs and law-enforcement officers, although the circl obvly overlap. “[The gayns] has been part of [the meme] the whole time, ” he rells thkg.

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The qutn of whether or not to go one step further and make He-Man explicly gay never me up at Mattel, Morse says, bee the ncept never ma far enough along. I know many fans like to image that Prce Adam is gay their own nnon.

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href="/entertament/a33446186/gay-he-man/" data-vars-ga-ux-element="Breadcmbs" data-vars-ga-ll-to-actn="Who’s Aaid of a Gay He-Man?" data-vars-ga-outbound-lk=" class="e9l0kn00 css-10e6ywj e1c1bym14"><span emProp="name">Who’s Aaid of a Gay He-Man?</span></a><meta emProp="posn" ntent="2" /></li></ol></nav><style data-emotn="css sgwfvb">{font-fay:GraphikConnsed,GraphikConnsed-fallback,Helveti,Arial,Sans-serif;font-weight:normal;grid-lumn:1/-1;marg-bottom:0.9375rem;marg-top:0.9375rem;}@media(max-width: 48rem){{font-size:3rem;le-height:1.1;}}@media(m-width: 48rem){{font-size:2.625rem;le-height:1.1;}}@media(m-width: 64rem){{font-size:3.75rem;le-height:1.1;}}@media(m-width: 73.75rem){{font-size:3.75rem;le-height:1.1;}} em, i{paddg-right:0.3125rem;}</style><h1 class="css-sgwfvb exadjwu10"><span aria-hidn="te" class="css-0 eagam8p0"></span>Who’s Aaid of a Gay He-Man?<span aria-hidn="te" class="css-0 eagam8p1"></span></h1><style data-emotn="css gpc83z">{lor:#595959;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-weight:normal;marg-bottom:0.625rem;marg-top:0.625rem;text-align:center;}@media(max-width: 48rem){{font-size:1.125rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:1.125rem;le-height:1.2;}} a{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;} a:hover{lor:#d2232e;text-ratn-lor:borr-lk-body-hover;}</style><div class="css-gpc83z exadjwu8"><p>Wh his bare cht, bulgg biceps, and super-tight locloth, the inic 1980s actn figure helped generatns of kids role-play different ways. Then the Inter took over. We all have the power now.</p></div><style data-emotn="css 61aae5">{lor:#6F6F6F;display:le;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-weight:bold;letter-spacg:0.03rem;marg-bottom:0.625rem;paddg-right:0.3125rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.71434rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:0.72308rem;le-height:1.2;}} span{le-height:1.6;}</style><div class="css-61aae5 exadjwu7"><style data-emotn="css l61bhe">{lor:#6F6F6F;display:le;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-style:normal;font-weight:bold;letter-spacg:0.03rem;paddg-right:0.3125rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.71434rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:0.72308rem;le-height:1.2;}}</style><addrs class="css-l61bhe ehvvd9m2"><style data-emotn="css 1rxc7sd">{lor:#6F6F6F;display:le;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-weight:bold;letter-spacg:0.03rem;paddg-right:0.3125rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.71434rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:0.72308rem;le-height:1.2;}}</style><span class="css-1rxc7sd ehvvd9m1"><style data-emotn="css 1sa04t">{borr-radi:50%;vertil-align:middle;marg-right:0.3125rem;object-f:ver;}</style><img src="" alt="Headshot of Alexanr Huls" tle="Headshot of Alexanr Huls" width="40" height="40" dg="async" fetchPrry="high" class=" css-1sa04t ehvvd9m0" />By <style data-emotn="css 1nlla76">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}{lor:#d2232e;text-ratn-lor:borr-lk-body-hover;}</style><a href="/thor/222052/alexanr-huls/" class="css-1nlla76 e1c1bym14">Alexanr Huls</a></span><style data-emotn="css w0ebia">{display:le-block;text-transform:upperse;marg-left:0.625rem;}</style><time class="css-w0ebia exadjwu6">Published: Sep 21, 2020</time></addrs></div><style data-emotn="css wkpw2c">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-flex-directn:lumn;-ms-flex-directn:lumn;flex-directn:lumn;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;}</style><div class="no-prt css-wkpw2c exadjwu15"><style data-emotn="css 1hpjtwr">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;posn:relative;marg-top:0.9375rem;}</style><div class="ntent-hear-actns css-1hpjtwr exadjwu14"><style data-emotn="css 563p4t">{-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;background-lor:#d2232e;borr:th solid #d2232e;borr-radi:0;lor:#ffffff;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;-webk-flex-directn:row;-ms-flex-directn:row;flex-directn:row;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;marg-bottom:0rem;marg-top:0rem;paddg:0.625rem;-webk-text-ratn:none;text-ratn:none;text-transform:upperse;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;width:to;}@media(max-width: 48rem){{font-size:0.9375rem;le-height:1.3;}}@media(m-width: 48rem){{font-size:0.875rem;le-height:1.3;}}@media(m-width: 64rem){{font-size:0.9375rem;le-height:1.3;}}{marg-left:1rem;}{background-lor:#ffffff;lor:#d2232e;cursor:poter;borr:th solid #595959;} svg{fill:#d2232e;} svg>path{fill:#d2232e;} svg>path{fill:#ffffff;}</style><button data-tooltip-id="article-hear-save" class="ntentSaveButton css-563p4t e12nq69g1"><style data-emotn="css 1hnn6">{width:1rem;height:1rem;marg-right:0.625rem;} path{fill:#ffffff;} path{fill:#d2232e;-webk-transn:all 0.3s ease--out 0s;transn:all 0.3s ease--out 0s;}</style><svg xmlns=" fill="none" viewBox="0 0 48 62" class="css-1hnn6 e10k4xbi2"><path fill="#000" fill-le="evenodd" d="M24 46.52 48 61V0H0v61.44l24-14.92ZM5.67 50.9 24 39.5l18.33 11.4V5.7H5.67v45.2Z" clip-le="evenodd"></path></svg>Save Article</button><style data-emotn="css 1w6cje5">{width:160px;text-align:left;lor:#595959;font-fay:Inter,Helveti,Arial,Sans-serif;font-size:0.70284rem;le-height:1.1;font-weight:normal;letter-spacg:0.045rem;text-transform:none;}</style></div></div></div></div></hear><style data-emotn="css 149neno">{marg-left:to;marg-right:to;marg-bottom:0.9375rem;max-width:m(lc(20.625rem * 2 - 1rem), lc(100vw - 1rem * 2));} .e152u5os0{marg-left:lc((100vw - m(lc(20.625rem * 2 - 1rem), lc(100vw - 1rem * 2)))/-2);width:100vw;}@media(m-width: 48rem) and (max-width: 61.25rem){ .e152u5os0{marg-left:lc(lc((100vw - m(lc(20.625rem * 2 - 1rem), lc(100vw - 1rem * 2)))/-2) - 3.5rem);}}@media(m-width: 90rem){ .e152u5os0{paddg-left:0.1rem;paddg-right:0.1rem;marg-left:lc(lc((100vw - m(lc(20.625rem * 2 - 1rem), lc(100vw - 1rem * 2)))/-2));}}</style><div class="longform-ntaer ntent-ntaer article-ntaer css-149neno ewisyje2"><style data-emotn="css z6i669">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;paddg-left:0rem;paddg-right:0rem;posn:relative;}@media(m-width: 48rem){{paddg-left:3.5rem;paddg-right:3.5rem;}}@media(m-width: 48rem) and (max-width: 61.25rem){{max-width:45.25rem;marg-left:to;marg-right:to;}}@media(m-width: 61.25rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 73.75rem) and (max-width: 100rem){{paddg-left:0rem;paddg-right:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;paddg-right:0rem;}} em{font-fay:Charter,Geia,Tim,Serif;font-style:alic;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}{clear:both;ntent:" ";display:block;font-size:0.7rem;le-height:1.5rem;height:0rem;visibily:hidn;}</style><div class="article-body-ntent article-body longform-body css-z6i669 ewisyje7"><style data-emotn="css f1dz33">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;clear:both;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;marg-left:to;marg-right:to;width:100%;}@media(m-width: 20rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 30rem){{width:100%;marg:0 to 0.9375rem;}}@media(m-width: 40.625rem){{width:50%;marg:0 to 0.9375rem;}}@media(m-width: 48rem){{width:50%;marg:0 to 0.9375rem;}}@media(m-width: 64rem){{width:50%;marg:0 to 0.9375rem;}}@media(m-width: 73.75rem){{width:50%;marg:0 to 0.9375rem;}}@media(m-width: 75rem){{width:50%;marg:0 to 0.9375rem;}}@media(m-width: 90rem){{width:50%;marg:0 to 0.9375rem;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="small" data-embed="body-image" data-no-id="0" class="align-center size-small embed css-f1dz33 e1xqj1sx4"><style data-emotn="css uwraif">{width:100%;display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;-webk-flex-directn:lumn;-ms-flex-directn:lumn;flex-directn:lumn;marg-left:to;marg-right:to;-webk-box-pack:center;-ms-flex-pack:center;-webk-jtify-ntent:center;jtify-ntent:center;}</style><div class="css-uwraif e1xqj1sx3"><img fetchPrry="high" alt="mcl" tle="mcl" width="1000" height="1505" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css swqnqv">@media(m-width: 20rem){{paddg-left:0rem;}}@media(m-width: 30rem){{paddg-left:0rem;}}@media(m-width: 40.625rem){{paddg-left:0rem;}}@media(m-width: 48rem){{paddg-left:0rem;}}@media(m-width: 64rem){{paddg-left:0rem;}}@media(m-width: 73.75rem){{paddg-left:0rem;}}@media(m-width: 75rem){{paddg-left:0rem;}}@media(m-width: 90rem){{paddg-left:0rem;}}</style><div class="css-swqnqv e1xqj1sx2"><style data-emotn="css 1am3yn9">{paddg-left:0rem;le-height:1;}</style><figptn class="css-1am3yn9 enfs9c50"><style data-emotn="css 11z3u4d">{lor:#6F6F6F;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-weight:bold;letter-spacg:0.03rem;paddg-right:0.3125rem;text-transform:upperse;}@media(max-width: 48rem){{font-size:0.71434rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:0.72308rem;le-height:1.2;}}</style><span class="css-11z3u4d e6iqd2">Getty/Eric Rosati</span></figptn></div></div></div><style data-emotn="css c5pwu3">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;}{float:left;text-transform:upperse;font-weight:bold;marg-right:0.9375rem;marg-bottom:-0.625rem;marg-top:0;}{lor:#d2232e;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-size:3.8431rem;le-height:1;}@-moz-document url-prefix(){{marg-top:0.625rem;}}@media(m-width: 64rem){{font-size:6.00318rem;le-height:1;}} em{font-fay:Charter,Geia,Tim,Serif;font-style:alic;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}</style><p data-no-id="1" class="body-dropp css-c5pwu3 et3p2gv0"><strong>HE-MAN HAS ROCKED </strong>a lot of looks over the years, swappg battle armor and medieval weaponry, but the actn figure that appeared at San Diego Comic-Con 2018 was unlike any <em>Masters of the Universe </em>toy ever produced. Ensed holographic glter packagg and wieldg a translucent pk sword to match his signature pk tights and purple boots, this was Lghg Prce Adam (He-Man’s alter ego). And he was already high mand.</p><style data-emotn="css 18vfmjb">{font-fay:Charter,Geia,Tim,Serif;font-size:1.1875rem;le-height:1.6;} em{font-fay:Charter,Geia,Tim,Serif;font-style:alic;} strong{font-fay:Charter,Geia,Tim,Serif;font-weight:bold;}</style><p data-no-id="2" class="css-18vfmjb et3p2gv0"> When the toy was announced about a month earlier, ial preorrs doubled, and then tripled. On Facebook, one er celebrated the news wh a photo of a nga le of shirtls He-Man figur—like Man-at-Arms and Kg Randor—holdg pk purs and a pri flag, seemgly anticipatg their newt member. That’s bee while nothg about the toy explicly stated the parallel history that has followed the super-chiseled, extremely heroic character for nearly 30 years, this plastic eratn seemed to nod to .</p><style data-emotn="css gv3b6u">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;}@media(m-width: 20rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 30rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 40.625rem){{width:70%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 48rem){{width:70%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 64rem){{width:60%;marg-right:1rem;marg-left:0rem;float:left;clear:left;}}@media(m-width: 73.75rem){{width:60%;marg-right:1rem;marg-left:lc(-30% - 1rem);float:left;clear:left;}}@media(m-width: 75rem){{width:60%;marg-right:1rem;marg-left:lc(-30% - 1rem);float:left;clear:left;}}@media(m-width: 90rem){{width:60%;marg-right:1rem;marg-left:lc(-30% - 1rem);float:left;clear:left;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="3" class="align-left size-large embed css-gv3b6u e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="lghg prce adam figure" tle="lghg prce adam figure" loadg="lazy" width="2134" height="2134" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><style data-emotn="css 78jldq">{paddg-left:0rem;}</style><div class="css-78jldq e1xqj1sx2"><style data-emotn="css fwfucd">{width:0;m-width:100%;paddg-top:0.625rem;font-fay:Charter,Geia,Tim,Serif;font-size:1rem;le-height:1.4;} em, i{font-fay:her;font-style:alic;} em{font-fay:CharterItalic,Geia,Tim,Serif;font-style:alic;}</style><div class="css-fwfucd e1xqj1sx1">The Lghg Prce Adam actn figure.</div><figptn class="css-1am3yn9 enfs9c50"><span class="css-11z3u4d e6iqd2">Super7</span></figptn></div></div></div><p data-no-id="4" class="css-18vfmjb et3p2gv0">Simply put: He-Man <em>might</em> be gay. It’s a theory posed by culture crics like Sam Anrson at <style data-emotn="css 38knzi">{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.125rem;text-ratn-lor:#d2232e;text-unrle-offset:0.25rem;lor:her;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}{lor:#000;text-ratn-lor:borr-lk-body-hover;background-lor:#F3B032;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}</style><a href=" data-vars-ga-outbound-lk=" data-vars-ga-ux-element="Hyperlk" data-vars-ga-ll-to-actn="Slate" class="body-lk css-38knzi et3p2gv0">Slate</a> (“In the ever-growg lp of ‘outed’ classic superhero, He-Man might be the easit target of all”) and geek reposori like the animatn-news se Cartoon Brew, which has explored “He-Man’s Five Gayt Adventur.” There are even parative power rankgs (see: Daily Beast’s<em> </em>“Gay Characters on Children’s TV” and Comic Book Rourc’<em> </em>“Queer Hero: 15 Superhero Who Are Gay Ins”).</p><p data-no-id="5" class="css-18vfmjb et3p2gv0">Lghg Prce Adam was a limed edn. He went on to be a veted bt seller. Today the toy go for close to twice the origal $35 sticker price on eBay, makg a pellg argument that—wh plenty of He-Man reboots now velopment—parent pany Mattel should be producg more of him. How exactly that character got ma, and why ’s not the new le of He-Man toys (dubbed “Origs”) slated to h stor this fall, however, is s own saga. </p><style data-emotn="css 1bsfgxp">{clear:none;posn:relative;text-align:center;word-break:break-word;}@media(max-width: 64rem){{max-width:100%;}{max-width:100%;}{max-width:100%;}}@media(m-width: 48rem){{text-align:left;}}@media(m-width: 48rem) and (max-width: 61.25rem){{clear:both;max-width:lc(20.625rem * 2 - 1rem);marg-left:to;marg-right:to;}{max-width:m(20.625rem, lc((100vw - (1rem * 3))/2));float:left;marg-left:0rem;marg-right:0rem;paddg-right:1rem;background:#ffffff;}{max-width:m(20.625rem, lc((100vw - (1rem * 3))/2));float:right;marg-right:0rem;marg-left:1rem;}}@media(m-width: 61.25rem) and (max-width: 90rem){{marg-right:0rem;max-width:lc(20.625rem * 2 - 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data-product-url=" data-affiliate="false" data-affiliate-work data-vars-ga-ll-to-actn="Shop at Men's Health Shop" data-vars-ga-media-type="Sgle Product Embed" data-vars-ga-outbound-lk=" data-vars-ga-product-brand="" data-vars-ga-product-id="65d6b226-00b0-47ea-bdd9-0716e8e64ee3" data-vars-ga-product-price="$15.00" data-vars-ga-product-retailer-id="0987da52-3965-4d29-b0e9-7aa787a6bf" data-vars-ga-product-sem3-brand="" data-vars-ga-gallery-id data-vars-ga-lk-treatment="(not set) | (not set)" data-vars-ga-sku="MHL_SUB" data-vars-ga-magento-trackg="1" role="button" data-ab-label="ProdClick" class="product-btn-lk en6kra60 css-15xqw e1c1bym14">Shop at Men's Health Shop</a></div><figptn class="css-1am3yn9 enfs9c50"><span class="css-11z3u4d e6iqd2">Cred: .</span></figptn></div></div></div><p data-no-id="7" class="css-18vfmjb et3p2gv0"> That’s bee unlike G.I. Joe, Transformers, and the origal He-Man seri, Lghg Prce Adam wasn’t mold om a ma-for-TV actn figure. He was born out of somethg more morn and wispread: Inter mashup culture. Specifilly, the populary of a nostalgic and irreverent bootstrapped mic vio tled “Fabulo Secret Powers,” which rbs some of the origal rtoon’s more evotive sequenc to a techno versn of 4 Non Blons’ “What’s Up?” That homage went viral, wh 170 ln views on YouTube, and has sce been clipped and shared as an endlsly joyful meme that both honors gay pri and serv as a sort of mpy exclamatn pot for whatever adversy you might be experiencg, makg arguably a more lible part of our culture than the show ever was. (As the top ment on the vio’s YouTube page puts , “If this vio is leted will the ter die?”)</p><p data-no-id="8" class="css-18vfmjb et3p2gv0"> Mattel has sce announced new plans to reboot the seri, wh two shows the works wh Netflix—<em>Masters of the Universe: Revelatn </em>(for adult fans) and <em>He-Man and the Masters of the Universe </em>(to urt the next generatn), promptg a qutn about which versn will appear next. After all, many fans seem ready for an openly gay He-Man, part bee for a lot of people, he has always been gay. </p><div size="small" data-embed="body-image" data-no-id="9" class="align-center size-small embed css-f1dz33 e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="new breaker" tle="new breaker" loadg="lazy" width="1920" height="200" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-11z3u4d e6iqd2">.</span></figptn></div></div></div><p data-no-id="10" class="css-18vfmjb et3p2gv0"><strong>IT ALL</strong> <strong>STARTED</strong> wh a missed opportuny. In 1976, Mattel passed on the chance to bee the exclive maker of <em>Star Wars </em>toys, which turned out to be a hundred-ln-dollar mislculatn. By the early ’80s, Le and Var figur were red-hot, and the pany wanted to break to the growg actn-figure market. </p><p data-no-id="11" class="css-18vfmjb et3p2gv0"> Mattel already had Barbie. Seekg another petive edge, the pany began nductg market rearch to study how five-year-old boys play and disvered that, tired of beg told what to do by grown-ups, they longed to be charge. They wanted to have power. What if Mattel gave them a toy that embodied that as a hypermascule ial? In the Netflix seri <em>The</em> <em>Toys That Ma Us,</em> Derek Gable, a former Mattel director of prelimary sign, rells a member of his team, Roger Sweet, neatly summarizg their ambns: “Let’s do somethg that’s so massive every other male actn figure looks wimpy.”</p><style data-emotn="css 8c6v">{posn:absolute;left:-10000px;top:to;width:1px;height:1px;overflow:hidn;}</style><div data-ad-exclu class="css-8c6v ehha8ut0">This ntent is imported om poll. You may be able to fd the same ntent another format, or you may be able to fd more rmatn, at their web se.</div><div data-embed="poll" data-no-id="12" class="embed css-0 ektkw391"><style data-emotn="css 1d3w5wq">{width:100%;}</style><div height="150" class="css-1d3w5wq ektkw390"></div><style data-emotn="css vaxtlc">{borr:none;overflow:hidn;}</style><iame id="poll-d53a0b3f-bbbe-45ec-b483-8d4c783ea018_eb67d6774af83" tle="Poll ntent" height="150" width="100%" aria-hidn="te" data-src=" class="poll lazyload css-vaxtlc ektkw392"></iame></div><p data-no-id="13" class="css-18vfmjb et3p2gv0">The rult was He-Man. Lnched 1982, he rembled a hulked-out versn of Arnold Schwarzenegger’s Conan the Barbarian (y, there were lawsus), and the toy le beme an immediate h, earng $38 ln s first year. But that succs was a actn of what was to e when the acpanyg rtoon seri premiered September 1983, beg the first syndited show based on an actn-figure le (never md the later blockbter featurg none other than Dolph Lundgren). </p><div size="small" data-embed="body-image" data-no-id="14" class="align-center size-small embed css-f1dz33 e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="dolph lundgren a scene om the film masters of the universe, 1987 photo by warner brothersgetty imag" tle="Dolph Lundgren In &apos;Masters Of The Universe&apos;" loadg="lazy" width="2815" height="4265" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><div class="css-fwfucd e1xqj1sx1">Dolph Lundgren stars the 1987 film <em>Masters of the Universe.</em></div><figptn class="css-1am3yn9 enfs9c50"><span class="css-11z3u4d e6iqd2">Archive Photos</span></figptn></div></div></div><p data-no-id="15" class="css-18vfmjb et3p2gv0">Mattel had floated the possibily of a rtoon to Filmatn, the animatn stud behd <em>Fat Albert and the Cosby Kids</em> and<em> The New Adventur of Superman</em>. Filmatn accepted but wh one tch: It would fance the show on s own to mata creative ntrol whout fluence om Mattel on what toys uld be rporated to the rtoon. While the toys origally me wh four mi-ics that skewed toward a darker pictn of the character, the animatn stud softened the vlence, add a great al of humor, and imbued each episo wh a moral lson summarized by a character at the end. Most notably, the show also troduced a Clark Kent-like alter ego for He-Man named Prce Adam. Sportg a tight pk shirt, lavenr spanx, and purple boots, he’d shout a now-famo tchphrase—“I have the Power!”—to transform to a bare-chted and leather-clad superhero. </p><div size="large" data-embed="body-image" data-no-id="16" class="align-left size-large embed css-gv3b6u e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="i was a joke the stud everybody was sayg "prce adam is gay"" tle="i was a joke the stud everybody was sayg "prce adam is gay"" loadg="lazy" width="1460" height="1080" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-11z3u4d e6iqd2">.</span></figptn></div></div></div><p data-no-id="17" class="css-18vfmjb et3p2gv0">Over the urse of two seasons totalg 130 twenty-mute episos, Adam’s sexualy gradually beme a source of speculatn for some viewers. Erika Scheimer, the dghter of Filmatn founr and <em>He-Man </em>executive producer Lou Scheimer (who passed away 2013), says the show’s creators ially veloped Prce Adam as a “soft prce” and He-Man as havg “ten pounds of balls” to highlight the warrr-like transformatn. But Scheimer, who voiced characters both <em>He-Man </em>and the sister-spired sp-off <em>She-Ra:</em><em> Prcs of Power</em>, also pots out that Filmatn weled many openly gay artists throughout the 1980s who perhaps longed to see themselv onscreen. “It was a joke the stud,” Scheimer rells. “Everybody was sayg, ‘Prce Adam is gay.’” </p><p data-no-id="18" class="css-18vfmjb et3p2gv0"> In the years after the show ceased productn, others would share that opn. David Chlopecki, owner of the men’s fetish-wear pany Slick It Up and a lifelong He-Man fan, rells feelg an unexplaable spark as a child watchg <em>He-Man</em>. It wasn’t until he beme an adult that he terpreted what he had been seeg. “<em>He-Man</em> is not arguably gay. It’s super gay,” says Chlopecki, whose pany has sponsored an adult-themed Skeletor art ctn to benef LGBTQ youth programs. </p><div data-ad-exclu class="css-8c6v ehha8ut0">This ntent is imported om youTube. 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path:first-of-type{fill:#212121;fill-opacy:.8;} path:last-of-type{fill:#ffffff;}.e1f7ylgd6:hover path:first-of-type{fill-opacy:1;fill:rgb(235,50,35);}</style><svg xmlns=" viewBox="0 0 50 36" role="img" tle="Play" class="css-14o9weo e1f7ylgd3"><tle>YouTube In</tle><sc>YouTube In</sc><path fill-le="evenodd" style="fill: var(--primary, #000000);" d="M49.5 7.57s-.49-3.44-1.99-4.95c-1.9-1.99-4.03-2-5-2.12C35.5 0 25 0 25 0h-.02s-10.5 0-17.5.5c-.97.12-3.1.13-5 2.12C.99 4.13.5 7.57.5 7.57S0 11.6 0 15.64v3.78c0 4.04.5 8.07.5 8.07s.5 3.44 2 4.95c1.9 1.99 4.4 1.93 5.51 2.13 4 .39 17 .5 17 .5s10.5-.01 17.5-.52c.98-.11 3.11-.12 5.01-2.1 1.5-1.52 2-4.96 2-4.96s.49-4.03.49-8.07v-3.78c0-4.04-.5-8.07-.5-8.07ZM19.84 24V9.99l13.5 7.03-13.5 6.99Z" clip-le="evenodd"></path><path fill="transparent" d="M19.84 10v14l13.5-6.98L19.85 10Z"></path></svg></button><style data-emotn="css 157wciq">{width:100%;height:100%;object-f:ver;cursor:poter;}</style><style data-emotn="css g939jb">{width:100%;height:100%;object-f:ver;cursor:poter;}</style><img alt="This is an image" tle="Vio player poster image" loadg="lazy" width="2000" height="1000" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="e1f7ylgd5 css-g939jb exi4f7p0" /></div></div></div><p data-no-id="20" class="css-18vfmjb et3p2gv0"> There are whole fan s and Redd threads voted to the show’s homoerotic subtext that support that ia, discsg imag like He-Man straddlg phallic rockets or engagg foreplay-like grapplg match wh fo, as well as the almost will-they-or-won’t-they tensn wh ally Man-at-Arms or ma villa Skeletor. As one mentator on the show’s unthorized fan se puts , “Prce Adam turng to He-Man is an allegory for havg the power to e out the closet. Prce Adam seems like a shy gay boy wh an overbearg father who was aaid to show the world that he was gay … he raised his power sword and showed the world that he was out and proud.” </p><div size="small" data-embed="body-image" data-no-id="21" class="align-center size-small embed css-f1dz33 e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="new breaker" tle="new breaker" loadg="lazy" width="1920" height="200" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-11z3u4d e6iqd2">.</span></figptn></div></div></div><p data-no-id="22" class="css-18vfmjb et3p2gv0"><strong></strong></p><p data-no-id="23" class="css-18vfmjb et3p2gv0"><strong>WAS PRINCE ADAM</strong> battlg agast beg closeted? If you believe that, then you n take heart the fact that he transformed every episo—and always won, no matter what threats abound. That’s a pretty posive msage if you’re to the eper unrton. So, 2003, two He-Man superfans, a 30-year-old web signer named Jay Allen and his 29-year-old iend Ryan Ha, who worked TV productn, cid to have a ltle fun wh the tensn. Neher realized they were about to create a meme, which 15 years later would go viral and change the toy universe forever. </p><p data-no-id="24" class="css-18vfmjb et3p2gv0">Ha lived Tulsa, Oklahoma, and Allen Denton, Texas. Both are straight and they’ve been iends sce llege. They adored the emergg genre of adult rtoons on Cartoon Network, like <em>Sealab 2021 </em>(spoofg 1970s Hanna-Barbera shows) and <em>Space Ghost Coast to Coast </em>(reimagg s tular character as a talk-show host), and wanted to create somethg siar, so they purchased VHS tap of old <em>He-Man </em>episos off eBay. “The guidg philosophy for was ‘Let’s jt try to make the most fabulo vio ever,’” Allen rells. </p><style data-emotn="css 1mtk2uq">{--data-embed-display:flex;-webk-align-ems:center;-webk-box-align:center;-ms-flex-align:center;align-ems:center;display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;marg-bottom:0.9375rem;}@media(m-width: 20rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 30rem){{clear:both;marg-left:to;marg-right:to;width:100%;}}@media(m-width: 40.625rem){{width:70%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 48rem){{width:70%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 64rem){{width:60%;marg-left:1rem;marg-right:0rem;float:right;clear:right;}}@media(m-width: 73.75rem){{width:60%;marg-left:1rem;marg-right:lc(-30% - 1rem);float:right;clear:right;}}@media(m-width: 75rem){{width:60%;marg-left:1rem;marg-right:lc(-30% - 1rem);float:right;clear:right;}}@media(m-width: 90rem){{width:60%;marg-left:1rem;marg-right:lc(-30% - 1rem);float:right;clear:right;}} a span{right:1rem;} img{width:to;height:85vh;} a{display:-webk-le-box;display:-webk-le-flex;display:-ms-le-flexbox;display:le-flex;posn:var(--posn, relative);} img:not(.ewcw41w1){display:block;width:100%;height:to;-webk-align-self:flex-start;-ms-flex-em-align:flex-start;align-self:flex-start;}</style><div size="large" data-embed="body-image" data-no-id="25" class="align-right size-large embed css-1mtk2uq e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt=""let's jt try to make the most fabulo vio ever"" tle=""let's jt try to make the most fabulo vio ever"" loadg="lazy" width="1460" height="1080" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-11z3u4d e6iqd2">.</span></figptn></div></div></div><p data-no-id="26" class="css-18vfmjb et3p2gv0">The project, which they cid should be a mic vio, was a good exce to meet up person. Allen, a huge karaoke fan, liked the ia of He-Man strag to h the high not that Lda Perry cshed wh 4 Non Blons. What’s more, the lyrics to “What’s Up?” sued a narrative they were hopg to nstct. </p><p data-no-id="27" class="css-18vfmjb et3p2gv0">First, there were the vers of qutng and hopelsns: </p><p data-no-id="28" class="css-18vfmjb et3p2gv0"><em>And so I cry sometim when I'm lyg bed,</em><em> </em><em> <br /></em><em>Jt to get all out what's my head,</em> <em> <br /></em><em> And I, I am feelg a ltle peculiar…</em></p><p data-no-id="29" class="css-18vfmjb et3p2gv0"> Then me the roundg chos, which uld be nsted as a sort of sexual awakeng and need to take actn:</p><p data-no-id="30" class="css-18vfmjb et3p2gv0"> <em>And I say, Hey-ey-ey,<br /></em><em> Hey-ey-ey,<br /></em><em> I said, Hey a-what’s gog on?</em></p><p data-no-id="31" class="css-18vfmjb et3p2gv0">On weekends over the urse of eight months, Allen would drive 270 to meet Ha the empty offic of the postproductn stud where he worked. They hooked up a VCR to a Mac and ed Fal Cut Pro to pture footage to repurpose for their vio, focg pecially on mouth shap orr to reanimate them to sync wh Allen sgg a 30-beat-per-mute techno versn of “What’s Up?” that he’d posed and rerd.</p><p data-no-id="32" class="css-18vfmjb et3p2gv0">Next me the obv qutn: Would people thk they were makg fun of gay men? It was the last thg Allen wanted. A childhood iend had stggled growg up gay their nservative evangelil rner of Texas and shared enough about the misery of that experience. To ht that they were alli, Allen clud a chos om the Melissa Manchter song “Don’t Cry Out Loud.” “There’s a lot of people the gay muny where that’s what they’re told, or what they have to do to survive,” Allen says. “Part of the vio is attemptg to reject that, by sayg, ‘No, you sg really loudly.’” And, by extensn, proudly. </p><div data-ad-exclu class="css-8c6v ehha8ut0">This ntent is imported om youTube. 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1.796 10.117 1.796 17.607v12.163h-26.757m-284.954-1.33L177.996 8.054h15.868l6.371 29.77c1.623 7.338 2.819 13.593 3.591 18.765h.464c.54-3.706 1.737-9.922 3.59-18.65l6.603-29.885h15.869l-18.417 65.678v31.509h-15.753V73.732m125.93-39.497v71.005h-12.51l-1.391-8.688h-.347c-3.398 6.564-8.495 9.845-15.29 9.845-4.711 0-8.185-1.543-10.425-4.633-2.24-3.087-3.359-7.915-3.359-14.478V34.234h15.985v52.124c0 3.168.348 5.426 1.043 6.776.695 1.353 1.853 2.027 3.475 2.027 1.39 0 2.722-.423 3.995-1.275 1.275-.849 2.22-1.928 2.839-3.241v-56.41h15.985m81.985 0v71.005h-12.511l-1.39-8.688h-.346c-3.401 6.564-8.497 9.845-15.291 9.845-4.711 0-8.185-1.543-10.425-4.633-2.24-3.087-3.359-7.915-3.359-14.478V34.234h15.985v52.124c0 3.168.347 5.426 1.041 6.776.696 1.353 1.855 2.027 3.476 2.027 1.391 0 2.723-.423 3.996-1.275 1.275-.849 2.22-1.928 2.839-3.241v-56.41h15.985"></path><path d="M365.538 20.914h-15.869v84.326h-15.637V20.914h-15.869V8.056h47.375v12.858Zm76.811 53.634c0 5.175-.215 9.23-.639 12.162-.424 2.937-1.138 5.021-2.142 6.255-1.004 1.236-2.358 1.854-4.054 1.854a7.406 7.406 0 0 1-3.649-.927c-1.121-.618-2.026-1.544-2.722-2.78v-40.31c.54-1.93 1.466-3.513 2.78-4.75 1.313-1.233 2.739-1.852 4.285-1.852 1.622 0 2.876.637 3.765 1.91.887 1.275 1.505 3.418 1.853 6.43.348 3.011.523 7.297.523 12.857v9.151Zm14.652-28.963c-.967-4.477-2.531-7.72-4.692-9.73-2.163-2.006-5.136-3.01-8.919-3.01-2.934 0-5.676.83-8.224 2.49a16.928 16.928 0 0 0-5.907 6.544h-.118l.002-37.415h-15.405v100.774h13.203l1.623-6.717h.347c1.234 2.393 3.088 4.285 5.559 5.675 2.471 1.39 5.214 2.085 8.226 2.085 5.403 0 9.381-2.491 11.93-7.471 2.548-4.982 3.823-12.76 3.823-23.34V64.233c0-7.953-.484-14.17-1.448-18.65"></path><path fill-le="evenodd" clip-le="evenodd" d="M144.276 3.393a20.283 20.283 0 0 1 14.32 14.32c3.384 12.632 3.384 38.986 3.384 38.986s0 26.356-3.384 38.987a20.283 20.283 0 0 1-14.32 14.32c-12.633 3.386-63.283 3.386-63.283 3.386s-50.65 0-63.283-3.386a20.284 20.284 0 0 1-14.32-14.32C.007 83.055.007 56.7.007 56.7s0-26.355 3.385-38.987a20.285 20.285 0 0 1 14.32-14.32C30.34.009 80.992.009 80.992.009s50.651 0 63.283 3.385Zm-37.404 53.305L64.79 32.401v48.594l42.082-24.297Z"></path></svg></a><div class="css-1uds6oo e1f7ylgd6"><button aria-label="Play Vio" class="css-1vn4202 e1f7ylgd0"><svg xmlns=" viewBox="0 0 50 36" role="img" tle="Play" class="css-14o9weo e1f7ylgd3"><tle>YouTube In</tle><sc>YouTube In</sc><path fill-le="evenodd" style="fill: var(--primary, #000000);" d="M49.5 7.57s-.49-3.44-1.99-4.95c-1.9-1.99-4.03-2-5-2.12C35.5 0 25 0 25 0h-.02s-10.5 0-17.5.5c-.97.12-3.1.13-5 2.12C.99 4.13.5 7.57.5 7.57S0 11.6 0 15.64v3.78c0 4.04.5 8.07.5 8.07s.5 3.44 2 4.95c1.9 1.99 4.4 1.93 5.51 2.13 4 .39 17 .5 17 .5s10.5-.01 17.5-.52c.98-.11 3.11-.12 5.01-2.1 1.5-1.52 2-4.96 2-4.96s.49-4.03.49-8.07v-3.78c0-4.04-.5-8.07-.5-8.07ZM19.84 24V9.99l13.5 7.03-13.5 6.99Z" clip-le="evenodd"></path><path fill="transparent" d="M19.84 10v14l13.5-6.98L19.85 10Z"></path></svg></button><img alt="This is an image" tle="Vio player poster image" loadg="lazy" width="2000" height="1000" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="e1f7ylgd5 css-g939jb exi4f7p0" /></div></div></div><p data-no-id="34" class="css-18vfmjb et3p2gv0">On May 8, 2005, Allen and Ha posted “Fabulo Secret Powers” as a QuickTime file on the popular proto-Redd edy se Somethg Awful. It gaed some most if enuragg populary, but really took off five years later, on November 7, 2010, when a versn that was stg on the duo’s Vimeo channel was download, shortened, and upload anonymoly to YouTube.</p><p data-no-id="35" class="css-18vfmjb et3p2gv0">Much like the Inter, He-Man has never been the same sce. “It’s been around so long ’s part of He-Man’s history at this pot,” says Dan Eardley, the thor of the forthg book <em>The Toys of He-Man and the Masters of the Universe</em>,<em></em> schled for release wter 2020. “If I’m talkg to somebody about He-Man, seems like they eher remember He-Man as a rtoon beg watched as a kid or they know ‘What’s Up?’” </p><div size="small" data-embed="body-image" data-no-id="36" class="align-center size-small embed css-f1dz33 e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="new breaker" tle="new breaker" loadg="lazy" width="1920" height="200" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-swqnqv e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-11z3u4d e6iqd2">.</span></figptn></div></div></div><p data-no-id="37" class="css-18vfmjb et3p2gv0"><strong>MATTEL</strong>’<strong>S OWN TOY</strong> le hasn’t aged as gracefully. Once the show was off the air, s MOTU “Classics” weren’t high mand. Thgs looked pretty bleak for the blond barbarian until 2015, when Mattel’s then-director of global marketg, Mark Morse, approached a boutique toymaker named Brian Flynn at San Diego Comic-Con. </p><p data-no-id="38" class="css-18vfmjb et3p2gv0">The two had known each other profsnally for a . Flynn asked what Morse was workg on, and Morse rells seeg Flynn’s ey go wi when he answered, “Masters of the Universe,” explag that he’d been lobbyg Mattel to relnch the toys and “brg MOTU back to the cultural nversatn.” </p><div size="large" data-embed="body-image" data-no-id="39" class="align-left size-large embed css-gv3b6u e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt=""you guys seem to know what you want to do why don't you n wh "" tle=""you guys seem to know what you want to do why don't you n wh "" loadg="lazy" width="1460" height="1080" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-11z3u4d e6iqd2">.</span></figptn></div></div></div><p data-no-id="40" class="css-18vfmjb et3p2gv0"> As Flynn remembers , Morse had a more tantalizg qutn: “Is there anythg <em>you’d </em>ever want to do on Masters of the Universe?” Flynn owns Super7, a pany that began as a magaze verg toys, then transned to makg them. Sce 2004, ’s been guid by a simple philosophy: What would be ol to make? Wh that md, Flynn answered that he’d go small but mighty, bg the format of Mattel’s vtage two-ch-tall M.U.S.C.L.E. toys—a lp of multilored wrtlg figur—wh a range of MOTU characters. The unnventnal ia was le wh what Flynn and the pany had produced until that pot, cludg a 24-ch-tall Japane-style Shogun Warrr Stormtrooper. </p><p data-no-id="41" class="css-18vfmjb et3p2gv0">Flynn says Mattel ially gave Super7’s M.U.S.C.L.E. ia the go-ahead, but then Flynn me back wh a bolr ask. He wanted to create a whole new le of slightly miaturized and more rtoonish-lookg MOTU toys to premiere at a 2016 SDCC pop-up shop, which they’d create the image of Skeletor’s lair. Mattel agreed to that stead, and when executiv vised the shop, they were so imprsed wh the toys, the hour-long l to buy them, and the prs attentn they had generated, they ma Super7 an offer. “We’re not dog anythg wh MOTU. You guys seem to know what you want to do. Why don’t you n wh ?” Flynn rells beg told, wh Mattel takg a cut of the profs.</p><div size="large" data-embed="body-image" data-no-id="42" class="align-right size-large embed css-1mtk2uq e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="lghg prce adam figure" tle="lghg prce adam figure" loadg="lazy" width="2134" height="2134" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"><div class="css-fwfucd e1xqj1sx1">Super7’s lghg prce adam toy actn.</div><figptn class="css-1am3yn9 enfs9c50"><span class="css-11z3u4d e6iqd2">Super7</span></figptn></div></div></div><p data-no-id="43" class="css-18vfmjb et3p2gv0"> The possibily of a Lghg Prce Adam figure had been shared ternally at Mattel by Morse earlier the year, he says, before the pany cid to outsource to Super7. The ia was to expand the brand’s reach by offerg somethg specific to s next wave of viral-vio fans. He says he went so far as to have a prototype sculpted and the glter packagg signed, but when he prented to management he received a lewarm rponse. “No one at Mattel wanted to embrace ,” he says. </p><p data-no-id="44" class="css-18vfmjb et3p2gv0"> When reached for ment, a spokperson for Mattel cled to elaborate. However, at the time, Mattel was prrizg toys for partners like DC Comics and Universal Pictur and hadn’t cid exactly how to reboot the anchise. “You don’t want to go to a meetg at a film stud to pch a potential new He-Man movie and have the executiv’ most recent touchpot be the 4 Non Blons meme,” Morse says, tryg to grok the logic. </p><p data-no-id="45" class="css-18vfmjb et3p2gv0"> That all changed when Morse left Mattel and, January 2018, joed Super7 as s new vice print of marketg, product, and anchise velopment. (He has sce gone on to found his own toy pany, Plastic Meatball, which will be producg figur for Flash Gordon and Terry Gilliam’s <em>Time Bands</em>). In March of that year, Morse repched Lghg Prce Adam directly to Flynn durg a SDCC planng meetg. </p><p data-no-id="46" class="css-18vfmjb et3p2gv0">Flynn liked the ncept, particularly bee he’d already watched toy llectors—pecially those who were gay—crowd the pany’s Skeletor’s lair pop-up to share how much He-Man meant to them while growg up, sparkg an awarens that they might not be the same as everyone else. In fact, gay men seemed to be among the three re groups of enthiasts who bought He-Man toys; the other two were bodybuilrs and law-enforcement officers, although the circl obvly overlap. Erika Scheimer has heard siar stori at nventns om now-grown men who shared what their childhood intifitn wh Prce Adam had meant to them, how helped them not feel so alone or sgular the world. Or some s, the character stirred some eper urge to fd a Prce Adam of their own. </p><div size="large" data-embed="body-image" data-no-id="47" class="align-left size-large embed css-gv3b6u e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt=""we make the toy that hasn't been seen yet"" tle=""we make the toy that hasn't been seen yet"" loadg="lazy" width="1460" height="636" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"><figptn class="css-1am3yn9 enfs9c50"><span class="css-11z3u4d e6iqd2">.</span></figptn></div></div></div><p data-no-id="48" class="css-18vfmjb et3p2gv0">As a lifelong llector, Flynn knows an actn figure n be both a piece of plastic and somethg imbued wh great personal signifince. It’s often our “emotnal history” wh the toys that driv to repurchase them, and he thks “all those histori are important and valid.” As Flynn once stated on the podst <em>Adventur Dign</em>, “We make the visible product. We make the thg that hasn’t been seen yet.” He figured Lghg Prce Adam uld both honor that ial and stand for somethg more progrsive. “[The gayns] has been part of [the meme] the whole time,” he rells thkg. “We don’t want to downplay .”</p><p data-no-id="49" class="css-18vfmjb et3p2gv0"> The proposal was sweetened by the fact that a prototype already existed and wouldn’t be hard to get. “Mattel had been great about sharg the MOTU toolg wh Super7 for the figur they were already workg on. So was really jt a phone ll to transfer all of those materials to ,” Morse says. </p><p data-no-id="50" class="css-18vfmjb et3p2gv0"> Super7 announced a limed n for the figure on June 25, 2018, on Facebook. The pany origally planned to produce 2,500 figur and distribute them only at SDCC. But outcry om people who wanted the toy but uldn’t attend led Super7 to create a weeklong open onle preorr. (Jay Allen bought several.) At max, Flynn figured they’d sell 5,000 uns total. Instead, they sold 12,000. Based on buyer feedback, Flynn believ that much of that was due to people buyg the figure spe never havg purchased a Masters of the Universe<em> </em>em before their liv. </p><div size="large" data-embed="body-image" data-no-id="51" class="align-right size-large embed css-1mtk2uq e1xqj1sx4"><div class="css-uwraif e1xqj1sx3"><img alt="lghg adam toy" tle="lghg adam toy" loadg="lazy" width="1440" height="1440" dg="async" data-nimg="1" style="lor: transparent; width: 100%; height: to;" siz="100vw" srcSet=" 640w, 980w, 1120w, 1200w, 1920w" src="" class="css-0 exi4f7p0" /><div class="css-78jldq e1xqj1sx2"><div class="css-fwfucd e1xqj1sx1">Promotnal art that Super7 shared to advertise the toy. </div><figptn class="css-1am3yn9 enfs9c50"><span class="css-11z3u4d e6iqd2">SUPER7</span></figptn></div></div></div><p data-no-id="52" class="css-18vfmjb et3p2gv0">The succs of the figure offered an enuragg step forward for queer-iendly toys, if perhaps not que a fully mted one. The qutn of whether or not to go one step further and make He-Man explicly gay never me up at Mattel, Morse says, bee the ncept never ma far enough along. “I thk the only ncern we had was that we didn’t want to be terpreted as offensive to the LGTBQ muny.” When Super7 received the missn, stayed te to that ambiguy, leavg some people upset that the nnectn wasn’t clearer. </p><p data-no-id="53" class="css-18vfmjb et3p2gv0"> As one menter on put , “It’s not enough to imply or leave open to terpretatn. I know many fans like to image that Prce Adam is gay their own nnon. Why not acknowledge and embrace that?” Morse and Flynn are both straight—and neher really prsed this pot. Much like the viral vio, the toy still exists wh d and stereotypil margs (the lor pk, glter, rabows), alludg to Prce Adam’s sexualy whout necsarily outg him. </p><p data-no-id="54" class="css-18vfmjb et3p2gv0"> The ultimate cisn about what happens next is up to Mattel. After Lghg Prce Adam’s release, the parent pany took s toy license back -hoe. (Flynn believ that the populary of Super7’s toys general helped nvce the pany that they uld still be profable.) Will Lghg Prce Adam make a reappearance, eher a new toy le or an upg show? There’s certaly some precent: In 2018, Netflix doubled down on the implied queer unrton of the origal 1980s rtoon<em> She-Ra</em>. No terpretatn is required when two female characters are a relatnship or one character has two fathers. </p><p data-no-id="55" class="css-18vfmjb et3p2gv0"> For now, the pany won’t nfirm what plans has for queer reprentatn the next wave of MOTU projects. “<em>Masters of the Universe</em> has spired fans for more than three s and is, at s re, about enuragg each of to bee the bt versn of ourselv,” said a spokman a wrten statement. “Ultimately, our goal is for the stori and characters to ronate wh anyone and everyone who is a fan of the anchise.” That we haven’t yet seen a totally out and proud He-Man begs that classic qutn. <em>Hey a-what’s gog on?</em></p><style data-emotn="css 2ok9l4">{marg-top:1.875rem;borr-top:th solid #595959;}</style><div data-jam-id="thor-b" class="css-2ok9l4 e13rjwo40"><style data-emotn="css f0b5z8">{display:grid;grid-template-lumns:to 1;grid-lumn-gap:0.625rem;paddg-top:1.25rem;paddg-bottom:1.25rem;clear:both;}</style><div class="css-f0b5z8 e19xk9rq8"><style data-emotn="css irehmq">{borr-radi:50%;height:60px;width:60px;}@media(max-width: 48rem){{width:40px;height:40px;}}</style><span class="css-irehmq e19xk9rq1"><style data-emotn="css o0wq4v">{width:100%;height:100%;borr-radi:50%;vertil-align:middle;object-f:ver;}</style><img src="" alt="Headshot of Alexanr Huls" tle="Headshot of Alexanr Huls" width="100%" height="100%" dg="async" loadg="lazy" class="css-o0wq4v e19xk9rq3" /></span><div><style data-emotn="css 3sqxrq">{display:-webk-box;display:-webk-flex;display:-ms-flexbox;display:flex;grid-gap:4px;-webk-align-ems:basele;-webk-box-align:basele;-ms-flex-align:basele;align-ems:basele;-webk-box-flex-wrap:wrap;-webk-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}</style><div class="css-3sqxrq e19xk9rq7"><span class="css-0 e19xk9rq5"><style data-emotn="css 1hh5qkg">{lor:#6F6F6F;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-weight:bold;letter-spacg:0.03rem;-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-lor:her;text-ratn-thickns:0.0625rem;text-transform:upperse;text-unrle-offset:0.25rem;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}@media(max-width: 48rem){{font-size:0.71434rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:0.72308rem;le-height:1.2;}}{lor:#d2232e;text-ratn-lor:borr-lk-body-hover;}</style><style data-emotn="css 1nbbd0g">{lor:#6F6F6F;display:le;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-weight:bold;letter-spacg:0.03rem;text-transform:upperse;lor:#6F6F6F;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-weight:bold;letter-spacg:0.03rem;-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-lor:her;text-ratn-thickns:0.0625rem;text-transform:upperse;text-unrle-offset:0.25rem;-webk-transn:all 0.3s ease--out;transn:all 0.3s ease--out;}@media(max-width: 48rem){{font-size:0.71434rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:0.72308rem;le-height:1.2;}}@media(max-width: 48rem){{font-size:0.71434rem;le-height:1.2;}}@media(m-width: 48rem){{font-size:0.72308rem;le-height:1.2;}}{lor:#d2232e;text-ratn-lor:borr-lk-body-hover;}</style><a href="/thor/222052/alexanr-huls/" class="e1c1bym13 css-1nbbd0g e1c1bym14"><span>Alexanr Huls</span></a></span></div><style data-emotn="css 1b1navg">{display:-webk-box;font-fay:Charter,Geia,Tim,Serif;font-size:1rem;le-height:1.4;overflow:hidn;paddg-top:0.3125rem;-webk-box-orient:vertil;-webk-le-clamp:5;}@media(max-width: 48rem){{-webk-le-clamp:10;}}>*{display:le;} em{font-fay:CharterItalic,Geia,Tim,Serif;font-style:alic;} p{marg:0rem;} p a{-webk-text-ratn:unrle;text-ratn:unrle;text-ratn-thickns:0.0625rem;text-ratn-lor:her;text-unrle-offset:0.25rem;} p a:hover{text-ratn-lor:borr-lk-body-hover;}</style><div class="css-1b1navg e19xk9rq4">Alexanr Huls is a Toronto-based wrer who has ntributed to The New York Tim, Popular Mechanics, and other publitns.</div></div></div></div><style data-emotn="css ciejky">{clear:both;marg-top:1.25rem;}</style><div id="journey-le" class="css-ciejky e1cslvxz0"></div></div></div><div></div><div data-teractive="WatchNext-1" class="css-0 e10xr3vp6"><style data-emotn="css 1pqv15d">{marg-bottom:1.875rem;marg-top:1.875rem;paddg:0 0.938rem;}@media(m-width: 40.625rem){{paddg:0 2.5rem;}}</style><div data-embed="watch-next" class="css-1pqv15d e10xr3vp5"><style data-emotn="css 14vh9p">{text-align:center;marg:0 to;max-width:60rem;}</style><div class="css-14vh9p e10xr3vp4"><style data-emotn="css 1sowyjy">{marg-bottom:1.25rem;}</style><div class="css-1sowyjy e10xr3vp3"><style data-emotn="css 1183i9j">{lor:#d2232e;display:le-block;font-fay:GraphikBold,GraphikBold-fallback,Helveti,Arial,Sans-serif;font-weight:normal;marg:0rem;text-align:left;text-transform:upperse;}@media(max-width: 48rem){{font-size:1.8125rem;le-height:1;}}@media(m-width: 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