Targetg the gay muny n make for more, loyal ctomers.
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HOW CORPORATNS ARE PROFG OM GAY PRI
The LGBTQ+ populatn is predicted to swell to 1 billn by 2050, prentg a vast and creasgly nuanced nsumer base for brands to appreciate. Wh Pri month g, Tag Warner, CEO of GAY TIMES – a global publisher + now brand advisory group – outl key strategi for June, and beyond * how much are gay pride *
The origal anizers chose this month to pay homage to the Stonewall uprisg June 1969 New York Cy, which helped spark the morn gay rights movement. In the early hours of June 28, 1969, police raid the Stonewall Inn, a gay bar New York’s Greenwich Village, and began hlg ctomers outsi.
The uprisg beme a talyst for an emergg gay rights movement as anizatns such as the Gay Liberatn Front and the Gay Activists Alliance were formed, moled after the civil rights movement and the women’s rights movement. In 1978, artist and signer Gilbert Baker was missned by San Francis cy supervisor Harvey Milk – one of the first openly gay elected officials the US – to make a flag for the cy’s upg Pri celebratns. Baker, a proment gay rights activist, gave a nod to the strip of the Amerin flag but drew spiratn om the rabow to reflect the many groups wh the gay muny.
”In March, some men will cry the need for an Internatnal Women’s Day, celebrated on the is Pri Month, a time to reflect on and celebrate lbian, gay, bisexual, transgenr and queer history. There is a level of social and systemic privilege not afford to many members of the LGBTQ muny North Ameri, and certaly many untri around the is herently polilPri has been celebrated every year June sce 1970 after the 1969 Stonewall rts New York, when police raid the Stonewall Canada, Toronto’s Pri was lnched siar fashn after protts epted when police raid four bathho Febary 1981 and arrted hundreds of gay motive has always been — and should rema — polil. The slg back of hard-earned rights and protectns of LGBTQ people, particularly transgenr people, is difficult to when straight people ask why there is a need for gay pri or wonr why there aren’t straight pri celebratns, feels a lot like they are sayg ntributns by LGBTQ people — a mory group that fac nstant adversy — are simply not worthy of regnn.
* how much are gay pride *
Some people have been sharg imag of queer ins and homophob alike wearg exprsns of disapproval—RuPl owng on the phone, Ltle Edie rantg Grey Garns, Aunt Lydia swlg The Handmaid’s Tale. Gay sire, the exprsn of trans and fluid inti, and asexualy each suggts different ias of what a “productive” life looks like. Moreover, homophobia roots self a sense of revulsn—a notn that certa kds of sex and bodi are weird, unnatural, and wrong.
Some people are simply sayg “yuck” to people wearg the same amount of cloth you’d expect to see at any beach—and “yuck, ” of urse, is exactly how homophob react to gay Cisg the age of nsentStep back, though, and the objectns bee almost reassurg.
Explore our 2023 Global Gay Pri Calendar for the LGBTQ+ muny featurg a listg of 200+ gay pri paras and celebratns around the world. * how much are gay pride *
Acrdg to GAY TIMES analysis (g a batn IPSOS and UN Populatn data) ’s a group predicted to h 1 billn globally by 2050, wh Gallup’s 2022 study revealg 7. Here, Tag Warner, CEO of GAY TIMES – a magaze and now media group wh a powerful brand advisory arm nourished by a soarg social media prence and a 4.
Redrsg a 2016-iated brilliantly subversive but also highly divisive mpaign where fully lored s famo rabow-lored packagg to honor the ‘most important rabow’ (ntroversial bee some perceived the all-whe sign as promotg the racist whe pri movement) for 2021 partnered wh GAY TIMES and LGBTQ+ helple Swchboard to lorize black-and-whe archive photos om Pri celebratns of the ‘70s and ‘80s. Servicg this, last year GAY TIMES partnered wh Reebok on the Your Hometown mpaign, centerg the stori of LGBTQ+ teenagers Northern Brish ci.
Documentary shorts, stills and quot featured across Gay Tim’ portfol, on Reebok and (footwear retailer) Schuh’s social media platforms, and activatns Schuh flagships.