Gay Water, a new nned cktail, wants to be the anti-Bud Light - WTOP News

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Update: Due to damage om the recent Auckland floodg, Big Gay Out won't be able to go ahead at Coyle Park this month and has been postponed to...

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In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

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“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

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“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. He had been anonymo until Wednday's his openg statement, Ziegler emphasized that he is a gay man and a registered Democrat who has been acced of betrayg his party.

-based profsnal league to e out as gay.

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Michael Sam beme the first openly gay player to be drafted when the then-St. Jacksonville Jaguars associate strength ach Kev Maxen me out as gay on Thursday what is believed to be a first for a male ach major U.

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GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

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We feel credibly privileged to once aga be workg wh the Burt Foundatn Aotearoa to brg you another succsful Big Gay Out. Alongsi our sponsorship of the Big Gay Out, over the past few years our staff have pched wh ndom packg events, got their sweat on to raise $18, 000 for Sweat wh Pri and our Staff Foundatn provid $25, 000 to fund an at-home HIV ttg programme. Alongsi our partnership wh Burt Foundatn and Big Gay Out, there are many other ways we’ve been playg our part the Rabow muny.

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