Entreprenr says Bud Light got all wrong, looks to sh on fias wh ‘Gay Water’

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“Our missn is to -stigmatize the word ‘gay’ and create reprentatn spac that tradnally don’t have queer-owned products."

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ENTREPRENR SAYS BUD LIGHT GOT ALL WRONG, LOOKS TO SH ON FIAS WH ‘GAY WATER’

* words with gay in the beginning *

In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

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Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

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Synonyms for GAY: animated, active, energetic, animate, lively, brisk, enthiastic, bouncg; Antonyms of GAY: ad, limp, active, animate, lifels, languid, lazy, listls * words with gay in the beginning *

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

And while the Bud Light brand has been all but annihilated via a surprisgly effective boytt, one entreprenr is lookg to palize on the LGBTQ+ anxiety wh a nned cktail lled “Gay Water.

” The drk borrows om the name the gay muny has long ed for a simple vodka and soda cktail. I drk a lot of water, GAY WATER! “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson said.

JAGUARS ASSOCIATE STRENGTH ACH OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

Kev Maxen, an associate strength ach wh the Jacksonville Jaguars, has bee the first male ach a major U.S.-based profsnal league to e out as gay. * words with gay in the beginning *

“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent. We already have gay water.

I ll dibs on Gayteraid©️. But Bud Light is the gay water.

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homosexualy, sexual tert and attractn to members of one’s own sex. The term gay is equently ed as a synonym for homosexual; female homosexualy is often referred to as different tim and different cultur, homosexual behavur has been varly approved of, tolerated, punished, and banned. Homosexualy was not unmon ancient Greece and Rome, and the relatnships between adult and adolcent mal particular have bee a chief foc of Wtern classicists recent years.

Juo-Christian as well as Mlim cultur have generally perceived homosexual behavur as sful. Others—om factns wh mastream Prottantism to anizatns of Reform rabbis—have advoted, on theologil as well as social grounds, the full acceptance of homosexuals and their relatnships.

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Morn velopments Attus toward homosexualy are generally flux, partially as a rult of creased polil activism (see gay rights movement) and efforts by homosexuals to be seen not as aberrant personali but as differg om “normal” dividuals only their sexual orientatn. The nflictg views of homosexualy—as a variant but normal human sexual behavur on one hand, and as psychologilly viant behavur on the other—rema prent most societi the 21st century, but they have been largely rolved ( the profsnal sense) most veloped untri.

The Amerin Psychiatric Associatn, for example, classified “ego-syntonic homosexualy” (the ndn of a person ntent wh his or her homosexualy) as a mental illns 1973. Nohels, some relig groups ntue to emphasize reparative therapy the attempt to “cure” homosexualy through prayer, unselg, and behavur modifitn. Wherever opn n be eely exprsed, bat about homosexualy will likely ntue.

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Selected theori of homosexualy Psychologists the 19th and 20th centuri, most of whom classified homosexualy as a form of mental illns, veloped a variety of theori on s orig.

It is likely that many stanc of homosexualy rult om a batn of born or nstutnal factors and environmental or social fluenc. Together wh a growg acceptance of homosexualy as a mon exprsn of human sexualy, long-standg beliefs about homosexuals had begun to lose crence. The stereotyp of male homosexuals as weak and effemate and lbians as mascule and aggrsive, which were wispread the Wt as recently as the 1950s and early ’60s, have largely been disrd.

) Rearchers such as Aled Ksey reported that homosexual activy was a equent pattern adolcence, among both mal and femal. The Ksey report of 1948, for example, found that 30 percent of adult Amerin mal among Ksey’s subjects had engaged some homosexual activy and that 10 percent reported that their sexual practice had been exclively homosexual for a perd of at least three years between the ag of 16 and 55. About half as many women the study reported predomantly homosexual activy.

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A range of more recent surveys, ncerng predomantly homosexual behavur as well as same-genr sexual ntact adulthood, have yield rults that are both higher and lower than those intified by Ksey. Instead of tegorizg people absolute terms as eher homosexual or heterosexual, Ksey observed a spectm of sexual activy, of which exclive orientatns of eher type make up the extrem. Suatnal homosexual activy tends to occur environments such as prisons, where there are no opportuni for heterosexual ntact.

Contemporary issu As mentned above, different societi rpond differently to homosexualy. Although the topic of homosexualy was ltle discsed the public fom durg the early part of the 20th century, beme a polil issue many Wtern untri durg the late 20th century.

This was particularly te the Uned Stat, where the gay rights movement is often seen as a late offshoot of var civil rights movements of the 1960s.

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After the 1969 Stonewall rts, which New York Cy policemen raid a gay bar and met wh staed ristance, many homosexuals were embolned to intify themselv as gay men or lbians to iends, to relativ, and even to the public at large.

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