Pri and Polics: Gay Beer and Marketg 'Authenticy' | VePair

Contents:

• BEER IS SO GAY
• PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
• HOW TO KNOW IF YOU ARE GAY
• WHAT MAK THIS BEER GAY?
• AM I GAY?

BEER IS SO GAY

Ask what mak a gay bar gay and the answers will vary. What you’ll rarely hear, though, is that a gay bar is a gay bar bee of the drks. Gay Beer, Dyke Beer, and Queer Brewg are among the emergg group of beer producers that are centerg queer inty and queer muny, whether by highlightg queer brewers, donatg some profs to queer chari, or creatg queer third spac — munal spac distct om home and work — at a time when they’re disappearg.

Instead, buyers will state clearly that they want a Gay Beer. Gay Beer was created by Jon Moore and Jason Pazmo, bs partners and boyiends, 2017.

PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’

The pair were spired while drkg at Juli’, a historic gay bar New York Cy that was the se of early “sip-” protts, where gay men would drk at bars that refed to serve homosexuals. Together, they were tryg to figure out why there wasn’t already a beer posned more for queer people, which led Moore and Pazmo to realize that gay beer was a project they uld take on themselv themselv. But of urse, had to be gay.

Consumptn of Gay Beer, they cid, would be herently tied to supportg the queer muny. They began llg Gay Beer while velopg the product and jt stuck.

Growg up, they’d both heard “gay” ed as an sult or to scribe somethg pejoratively, so llg their beer Gay Beer was also a reclamatn. Moore and Pazmo note that “gay” also means “happy, ” a nnotatn hasn’t really held s, but still gets ed as a cheeky way to eli the haters. (Big Gay Ice Cream has ed the same tactic.

HOW TO KNOW IF YOU ARE GAY

“A lot of bars are not wantg to say they’re lbian bars, they’re wantg to say they’re queer bars — but a lot of gay male bars keep sayg they’re gay male bars, ” she says. From a sign standpot, Gay Beer, Dyke Beer, and Queer Brewg all wanted to reference the cultur they grew om. For Moore and Pazmo, that meant an “Amerina whout the Amerin flag” sign, somethg that reflected the athetics of Juli’ Bar, and the gay men of the ’60s who participated the “sip ” protts.

Gay Beer, Dyke Beer, and Queer Brewg are n by queer people and support queer people year-round. Buyg Gay Beer at the grocery store signals to everyone who se you that you’re the kd of person who buys Gay Beer. Gay Beer may be explicly queer, but “gay” still feel more fortable on the tongue to a non-queer person than “dyke” or “queer.

Meanwhile, Gay Beer will soon be available 32 stat through e-merce.

WHAT MAK THIS BEER GAY?

A brand like Gay Beer gets to be the Trojan horse of the queer beer agenda. Wae says, “Many were pleased to see the lnch of somethg actively tryg to make change wh a stagnant and homogeno dtry, and queer and trans folk were pleased to see somethg that reprented them a way that hadn’t been done before. In their work, people who are given the chance to affirm that they are mascule, such as by tellg the experimenter that they are not a homosexual, later are more willg to do “feme tasks.

G., they thk they uld be perceived as homosexual), they are more aggrsive, such as punchg a punchg bag harr and longer than they would otherwise. So maybe, I am ok drkg “girly drks, ” bee I uld give a flyg leap if people perceive me as gay. I’m not tall and I’m not gay, and monkeys n’t speak French.

AM I GAY?

And if you thk I am a wimp, or even gay for that, then so be ! The punchle, of urse, is that they are drkg Gay Beer. “The nnotatn that queer people and women don’t drk beer is ridiculo, ” Jason Pazmo, -founr of Loyal Brands and -creator of Gay Beer, which lnched December 2018, tells VePair.