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data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp beyFWC"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT btuQxh"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl byl--led-wh-bg ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH hAfVoD byle bylbyle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cVPPwi bylename"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kZoQA-D ecbzIP BDKtv bylename-lk button" href="/thor/brooke-er-duffy">Brooke Er Duffy</a></span> <span data-ttid="ByleName" class="ByleName-kwmrLn cVPPwi bylename"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kZoQA-D ecbzIP BDKtv bylename-lk button" href="/thor/ysabel-gerrard">Ysabel Gerrard</a></span></span></p></div><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX gmxdsS bric ContentHearRubricContaer-eTudtt edKnIL"><a class="RubricLk-gRWSOU fTtYjx briclk" href="/tegory/ias"><span class="RubricName-fVtemz cLxcNi">Ias</span></a></div><time data-ttid="ContentHearPublishDate" dateTime="2022-08-05T09:00:00-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearTleBlockPublishDate-hYmSqb iUEiRd kwGwWM cXawal">Aug 5, 2022 9:00 AM</time></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd ezNyYX kctZMs">BeReal and the Doomed Qut for Onle Authenticy</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hearaccredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ dHmGIY">The buzzy “anti-Instagram” app is the natural next step a social media cycle that’s played out many tim before—and ’s unlikely to work.</div></div></div><div class="ContentHearLeadAsset-hGbumP cAlrhp lead-asset ContentHearLeadAssetWrapper-hfXHEc bjtV lead-asset--width-small" data-ttid="ContentHearLeadAsset"><figure class="ContentHearLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHearLeadAssetContentMedia-bLEIpi jjhWdS lead-assetntentphoto"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearRponsiveAsset-bREgIb cZenhb"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearRponsiveAsset-bREgIb cZenhb rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="Photo llage of young people takg a selfie a person bed lookg at their phone a Co Cola ad that says It's the..." class="RponsiveImageContaer-eybHBd fptoWY rponsive-imageimage" src="></picture></div></div></span><div class="CaptnWrapper-jSZdqE kJoQGV ptn ContentHearLeadAssetCaptn-hPWmSN cZMGrQ"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd iggRJP fNaHcW ptncred">Photo-illtratn: Jacqui VanLiew; Getty Imag</span></div></div></figure><div data-ttid="ContentHearLeadRailAnchor" class="ContentHearLeadRailAnchor-jYVcDc djtEof"></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN gVjmSM article-bodyntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh bnoUoi viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU hqsiKz bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh gEnp viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU cyZIvv bookmark mobile"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layoutntent"><div class="BodyWrapper-kufPGa jcsZmt body bodyntaer articlebody" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="bodyner-ntaer"><p><span class="lead--text-llout">On s ascent</span> to the <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">veted top spot</a> app store charts, BeReal—the French photo-sharg app lnched 2020—has been herald as the antidote to social media fakery. Stavg off nny stagg and slick curatn, <a href=">BeReal giv ers</a> jt two mut followg a prompt to subm a dual ont-mera/back-mera image. Only after postg their own BeReal are ers able to view their iends’ dual image montag of “<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">the moment and the reactn</a>,” sans filters and FaceTune.</p><div class="GenericCalloutWrapper-tojWn ftdwXT llout--has-top-borr" data-ttid="GenericCallout"><asi class="Sibar-pgAgH kJWjjR" data-ttid="SibarEmbed"><div role="headg" aria-level="4" class="paywall headg-h4">WIRED OPINION</div><div role="headg" aria-level="5" class="paywall headg-h5">ABOUT</div><p class="paywall"><strong>Brooke Er Duffy</strong> is an associate profsor the Department of Communitn at Cornell Universy. <strong>Ysabel Gerrard</strong> is a lecturer (assistant profsor) the Department of Soclogil Studi at the Universy of Sheffield.</p></asi></div><p class="paywall">Performativy-shamg is baked to the app’s sign: If someone miss the two-mute adle or retak a shot, their iends are tipped off that they haven’t <em>been real</em>.</p><p class="paywall">In pchg self as “<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">not another social work</a>,” BeReal’s rebuff of other platforms is as unabashed as is irreverent. Its App Store <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">scriptn</a>, for stance, rerout fame-seekg aspirants to petors wh a fx-tnt: “If you want to bee an fluencer you n stay on TikTok and Instagram.” The ur-narrative is that <em>other platforms</em> are mags for shallow performativy and thenticy—a portrayal which is bolstered by s “<a href=">No bullsh. No ads</a>” stance.</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">While BeReal has been ld for s <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">spontaney</a>, <a href=">rmaly</a>, and provisn of “<a href=">unvarnished glimps to everyday life</a>,” many are wonrg if will outlive the hype. But perhaps a more important qutn is whether <em>we,</em> the ers, have outgrown the culture of lik-tallyg perfectnism associated wh mastream social works, most notably Instagram. </p><p class="paywall">By some acunts, we have: Rearchers have noted a signifint uptick <a href=">“social media fatigue</a>,” which they attribute part to the panmic. But even the tech-wearit among fd hard to disregard the mandate to put forward our bt (digal) selv. And so, spe the pretense of novelty, BeReal reprents the latt eratn the cycle of social media s that sprg om the ph-and-pull tensn of thenticy and <a href=">performance</a>.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="adslot adslot---ntent" data-no-id="i9j0eh"></div></div><p class="paywall"><span class="lead--text-llout">The rearch we’ve</span> nducted on social media and youth cultur has left skeptil of any glib assurance of “realns” peddled by platforms—or any pany, for that matter. After all, the promise of thenticy is eply, and <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">ambivalently</a>, rooted brand culture. When 1971, Co-Cola rolutely clared s soda “the real thg,” ma a not-so-subtle jab at petor Pepsi. The rult all but urped Pepsi’s unterculture image of “<a href=">impunt surrectnari [and] sassy upstarts floutg the dull reprsive mor of the past</a>.” As media historian Jefferson Pooley has <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">argued</a>, the more earntly we pursue an “thentic” sense of self, the more marketers try to entice wh products and servic that n fulfill that need. But, of urse, ’s a Sisyphean enavor.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-unslot nsumer-marketg-unslot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">As the “Cola Wars'' ma abidgly clear, there’s a generatnal dynamic unrpng the mercial promise of thenticy. In a 2016 say, <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><em>Real Life</em> edor and wrer Rob Horng</a> scribed “thenticy” as “mercialized nostalgia for that way of life that was articulated by a different set of enomic relatns: prepalistic, or pre-massified, or pre-globalized—whatever word you want to e to scribe how seemed when you were ne years old, when thgs were ’real.’”</p><asi aria-hidn="te" class="PullQuoteEmbedWrapper-sc-EoVjf kgVYDs"><div class="PullQuoteDerativeBorr-sc-iUyOLj jyfYFL"></div><div class="PullQuoteEmbedContent-sc-kTcfhx knYsPB"><p class="paywall">Gen Z members have been socialized the art of strategic self-prentatn om as far back as they n remember.</p></div></asi><p class="paywall">And there li a key to BeReal’s marketg gamb: s re foc on Gen Z, the first “<a href=">digally native</a>” generatn, never knowg a world whout social media (lerally, or at least nceptually). In Horng’s amg, each generatn has s own versn of a more thentic world (the one faiar to 9-year-old you). Dependg on your age, that uld be epomized by <a href=">Facebook,</a> askFM, <a href=">MySpace</a>, or perhaps no social media at all. While Gen Z’s “thentic world” is likely more of a platform phony than prev generatns’ was, ’s worth notg that Gen Z members have been socialized the art of <a href=">strategic self-prentatn</a> om as far back as they n remember.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">Wh each new app, Big Tech mouthpiec try to beguile wh a repackaged versn of thenticy. But as <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">ers and advertisers</a> jo the ay, the mercial imperative ws out aga and aga. And so, we share our spontaneo llag on the “anti-Instagram” until the Next Big App nvc to abandon the chara. In a 2017 article, rearchers Meredh Salisbury and Jefferson Pooley offer the ncept of “<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">reactive dynamism</a>” to scribe this cyclily, where each new social work f self agast s precursor’s seemg <em>thenticy</em>. They note that then-buzzy platforms like Peach and <a href=">Beme</a> peddled versns of thenticy that their ad-driven, hyper-nformist petors like Facebook and Instagram no longer offered. But, ccially, even the latter two promised thenticy their earlier, slg-up days.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layoutasi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-boxprimary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="adslot adslot--rail" data-no-id="15g1c9"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-unslot nsumer-marketg-unslot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-19552"><div class="RecircMostPopularHeadg-iVzhzt 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SummaryItemHedBase-hiFYpQ cJGBzK summary-emhed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Battle Agast the Fungal Apolypse Is Jt Begng</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-embyle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-embyle"><div class="summary-embylentent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle bylbyle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU bylename">Maryn McKenna</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="adslot adslot--asi" data-no-id="d5cf0g"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="adslot adslot--mid-ntent" data-no-id="vhb7je"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layoutntent"><div class="BodyWrapper-kufPGa jcsZmt body bodyntaer articlebody" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="bodyner-ntaer"><p class="paywall">Though might seem hard to believe, Instagram—home to the digally enhanced, teem-ravagg <a href=">Instagram Face</a>—origally enticed ers wh tools for creative agency. As Salisbury and Pooley expla, the early Instagram vibe, ctomizg your photos wh grty, “Polaroid-que filters,” offered a particular versn of self-exprsn, what they dub “creative thenticy.” And so, there’s somethg rhythmic, if not termistic, to the way so many platforms have dangled the promise of realns to succsive generatns. But while Casey Neistat’s brachild, Beme, is all but fotten the <a href=">social media graveyard</a>, others—Instagram, Snapchat, TikTok—have all enjoyed a ri on social media’s thenticy merry-go-round.</p><p class="paywall">Our own rearch has brought the patterned nature of thenticy appeals to sharp relief. In 2017, when terviewg teens and llege stunts about their bid to “do for the ’gram,” <a href=">Ey Hund</a>, thor of the forthg monograph <a href="><em>The Influencer Indtry</em></a>, and I (Brooke) heard about their creative vtments “the grid.” Sure, there was an impulse to acmodate platforms’ ph toward artful (read: <a href=">brand-iendly</a>) athetics, but there was also a draw to such curatorial practice that people scribed as nately self-exprsive.</p><p class="paywall">Ysabel’s recent terviews wh BeReal participants are markedly siar to those done about Instagram years ago. While some participants agreed that the app provid a wele reprieve om s more curatorial petors, others rejected the ia that BeReal furnished anythg new, pecially wh participants’ lculated self-prentatn tactics. Seventeen-year-olds Kiana and Ria explaed that their iends shun the two-mute time ame to “wa for their day to be tertg.” “I get a b annoyed when at a bad time and I’m bed,” says Kiana, “So I don’t post, or I make a blank screen. That’s the way is; people e a way that wasn’t ma to be ed.” Acrdg to Ria, BeReal “was ma to be anti-Instagram, but ’s not really achieved that.”</p><p class="paywall"><span class="lead--text-llout">Dpe the tedium</span> of platform pani’ thenticy appeals, the shunng of all thgs “fake” feels very of-the-moment. It animat everythg om <a href=">fluencer policg</a> and celebry shamg to participatn the “<a href=">Great Rignatn</a>” among those no longer willg to feign <a href=">job votn</a>.</p><p class="paywall">And so, while BeReal is emulatg a well-trodn marketg strategy, s populary is a product of the zegeist: a ep, unrelentg fatigue, particularly among young people and those jt enterg the workforce. Wh their oft-rid <a href=">“girlboss” and “htle”</a> cultur, there’s a ph toward high levels of performativy and edabily across social apps, pecially Instagram (hence the g of the term “<a href=">Instagram fatigue</a>,” to which BeReal explicly rponds). The sense of disillnment wh social media ials has been fermentg for years, and the always-on culture of workg om home mak any opportuny to be “off” (read: real) pecially sctive. But at the same time, much of Gen Z still posts to social media a curated, or at least strategilly <a href=">librated</a> way, bee they’ve <a href=">long been exhorted to do s</a>o. 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SummaryItemHedBase-hiFYpQ cJGBzK summary-emhed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Battle Agast the Fungal Apolypse Is Jt Begng</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-embyle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-embyle"><div class="summary-embylentent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle bylbyle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU bylename">Maryn McKenna</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="adslot adslot--asi" data-no-id="zn866te"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="adslot adslot--mid-ntent" data-no-id="ml70cq"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layoutntent"><div class="BodyWrapper-kufPGa jcsZmt body bodyntaer articlebody" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">And Instagram fatigue is about more than crass performativy: Users have also grown tired of platforms’ csant terchangeabily. While Salisbury and Pooley predicted that “new and existg works will ntue to fe themselv agast their rivals by vokg some notn of the thentic, for as long as the ial self matas s powerful hold,” the tempo seems to be acceleratg. Platforms are <a href=">beg distguishable</a>: Instagram Reels vs. TikTok, Twter Fleets vs. Instagram Stori, Snapchat vs. Instagram filters, and on go. How long, then, will take for one of the big players to py BeReal? <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Instagram’s Duals</a> suggts that BeReal is already a player the imatn game. As Kalynn Tiffany <a href=">recently wrote</a>, “the app about not gettg famo is gettg, maybe, too famo.”</p><p class="paywall">In their endls one-upmanship, platform pani would do well to remember that the ial they are flntg—<em>thenticy</em>—is a social nstct. And this ia well predat social works. In the 1950s, soclogist Ervg Goffman wrote that people want to put forward their bt selv any performative scenar, -person or otherwise, to avoid social stigma. This means that png down your most “thentic” self is always-already elive. Acrdgly, marketers ntue to offer up, and on the cycle go.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p class="paywall">In the end, BeReal is unlikely to racate the social media culture of self-prentatn, where productn of the self is, as Alison Hearn put , “<a href=">purposeful and outer directed.”</a> But at least allows to feign difference two-mute crements.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layoutasi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-boxprimary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="adslot adslot--rail" data-no-id="fn5pqg"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-unslot nsumer-marketg-unslot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layoutntent"><div class="body bodyle-barrier articlebody"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-unslot nsumer-marketg-unslot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layoutntent"><div class="body bodyntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-bodyfooter"><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="LkStackWrapper-NFLYw kgtXXB lkstack" data-ttid="LkStack"><div class="SectnTleRoot-dBGvdq gTJLNK LkStackHear-lKjbE iOcwFt lk-stack--headg" data-ttid="SectnTle"><h2 class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet bVCFRm iBSm QVDXy">Get More From WIRED</h2></div><div class="LkStackContent-jyKicS jWvbJs"><ul class="LkStackList-gGcjdZ dnMwpz"><li class="LkStackBullet-kQRqul kNeXZQ lk-stack--lk-em" data-ttid="LkStackBullet"><div><p>? 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Her rearch has been published amic venu like <em>New Media and Society</em> and popular venu like <em>VICE</em>. Ysabel is currently wrg a book about young people and social media ntent... <a href="/thor/ysabel-gerrard">Read more</a></div><div class="ContributorBFooter-brqDlv ezUmSv"><span class="ContributorBTle-kCBbCe jIgmsC">Op-ed Contributor</span><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-inslist"></ul></div></div></div></div></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layoutntent"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx ctyZyK ContentFooterTagCloud-krQmRG ZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectnHear-cOforY iUEiRd eCzwvr kQQRmu">Topics</span><a href="/tag/social-media/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd kZoQA-D vGViI hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd feGzY bUkXwu">Social Media</span></a><a href="/tag/snapchat/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd kZoQA-D vGViI hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd feGzY bUkXwu">Snapchat</span></a><a href="/tag/stagram/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd kZoQA-D vGViI hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd feGzY bUkXwu">Instagram</span></a><a href="/tag/ter-culture/" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd kZoQA-D vGViI hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd feGzY bUkXwu">ter culture</span></a></div></div></div></div><div data-ttid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="ntent-bottom-anchor"></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-unslot nsumer-marketg-unslot--article-footer"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="recirc-list-wrapper viewport-monor-anchor"><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan ContentFooterRelated-kEBiFe kVUuwq"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 SummaryCollectnGridComponent-ktyEog bdTTVU summary-llectn-grid RecircListDefltOverlaySummaryCollectnGrid-AHJhY bEaXiL recirc-listems summary-llectn-grid--four-lumns summary-llectn-grid--TextBelowLeft"><div class="GridItem-buujkM kHPPIF grid--em"><div class="SummaryCollectnGridContent-eVUpRm gOErDJ"><div class="SectnTleRoot-dBGvdq iNarkX SummaryCollectnGridSectnTle-fCmYwG izjbVn" data-ttid="SectnTle"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet dxqEAa iBSm jttyjJ">More om WIRED</hear></div><div class="SummaryCollectnGridItems-DZShR jMTkDP hi-read-more-ad" data-ttid="SummaryCollectnGridItems"><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-emasset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-emimage-lk summary-em-trackgimage-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Preferrg Blogil Children Is Immoral" class="RponsiveImageContaer-eybHBd fptoWY rponsive-imageimage" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-emntent summary-emntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackghed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-emhed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Preferrg Blogil Children Is Immoral</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-emk summary-emk--extra-spacg">Most people say they want their kids to be their own geic offsprg—but such a sire is nflict wh other evolvg valu around parentg and fay.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-embyle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-embyle"><div class="summary-embylentent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle bylbyle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU bylename">Leo Kim</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-emasset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-emimage-lk summary-em-trackgimage-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Nervo About ChatGPT? Try ChatGPT Wh a Hammer" class="RponsiveImageContaer-eybHBd fptoWY rponsive-imageimage" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-emntent summary-emntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackghed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-emhed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Nervo About ChatGPT? Try ChatGPT Wh a Hammer</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-emk summary-emk--extra-spacg">Once generative AI n e real-world tools, will bee exponentially more pable. Compani and regulators need to get ahead of the rapidly evolvg algorhms.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-embyle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-embyle"><div class="summary-embylentent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle bylbyle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU bylename">Bce Schneier</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-emasset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-emimage-lk summary-em-trackgimage-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Usg Generative AI to Rurrect the Dead Will Create a Burn for the Livg" class="RponsiveImageContaer-eybHBd fptoWY rponsive-imageimage" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-emntent summary-emntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackghed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-emhed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Usg Generative AI to Rurrect the Dead Will Create a Burn for the Livg</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-emk summary-emk--extra-spacg">AI technologi promise more chatbots and replis of people who have passed. But givg voice to the ad at a human st.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-embyle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-embyle"><div class="summary-embylentent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle bylbyle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU bylename">Tamara Knee</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm gPHrvn ad ad--read-more"><div class="adslot adslot--read-more" data-no-id="zx655n"></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-emasset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-emimage-lk summary-em-trackgimage-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Trackg Screen Time Is Rug Your Life" class="RponsiveImageContaer-eybHBd fptoWY rponsive-imageimage" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-emntent summary-emntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackghed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-emhed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Trackg Screen Time Is Rug Your Life</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-emk summary-emk--extra-spacg">No one really knows how much screen time is too much. Keep those numbers a mystery—and be ee.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-embyle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-embyle"><div class="summary-embylentent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle bylbyle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU bylename">Sarah Hagi</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-emasset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-emimage-lk summary-em-trackgimage-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-5" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="You Are Not Rponsible for Your Own Onle Privacy" class="RponsiveImageContaer-eybHBd fptoWY rponsive-imageimage" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-emntent summary-emntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackghed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-5" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-emhed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">You Are Not Rponsible for Your Own Onle Privacy</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-emk summary-emk--extra-spacg">In the age of generative AI, ’s impossible to know where your rmatn is gog—or what ’s gog to be ed for.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-embyle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-embyle"><div class="summary-embylentent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle bylbyle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU bylename">Alice Marwick</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-emasset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-emimage-lk summary-em-trackgimage-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-6" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Could AI-Generated Porn Help Protect Children?" class="RponsiveImageContaer-eybHBd fptoWY rponsive-imageimage" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-emntent summary-emntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackghed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-6" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-emhed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Could AI-Generated Porn Help Protect Children?</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-emk summary-emk--extra-spacg">It's unfortable to see AI-generated child sexual material as anythg but abhorrent—but simulated imagery might help the fight agast sexual abe.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-embyle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-embyle"><div class="summary-embylentent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle bylbyle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU bylename">Danielle Bernste</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-emasset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-emimage-lk summary-em-trackgimage-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-7" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-emimage rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The Inter Is Turng Into a Data Black Box. 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gay bereal twitter

28 Dec 2024

Sgle Asa Gay man NYC. Good vib and great tim

JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
LAKERS AMONG TEAMS LKED TO RUDY GAY
IS RUDY GAY A GOOD F?
DIPLOMATIC TENSN REPORTEDLY RISG BETWEEN UNED STAT AND JAMAI OVER GAY AMERIN DIPLOMAT
LAKERS AMONG TEAMS LKED TO RUDY GAY
JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY

JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY

Jacksonville Jaguars associate strength ach Kev Maxen jt me out as gay. * gay bereal twitter *

Lol NewsMIAMI – The diplomatic ti between the Uned Stat and Jamai uld soon be jeopardy.There are reports that Jamai is refg to accred the spoe of a gay Amerin diplomat.“Our culture is not really acceptg of ,” said Renae Stevens, who was visg the Jamain nsulate Miami Wednday.Attorney Wayne Goldg is an advisor to Jamai’s ernment.“The whole ia of legislatn to legalize same-sex marriag, I thk they still have a long way to go,” he said.

A group of "gay furry" hackers has been releasg rmatn om US state ernments.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

Will the Goln State Warrrs sign veteran Rudy Gay NBA ee agency after he got bought out by the Oklahoma Cy Thunr? * gay bereal twitter *

SiegedSec, a self-scribed group of gay furry hackers, took s skills to state ernments late June, breachg agenci across five stat and releasg a wealth of data.The stat targeted on June 27 were Texas, Nebraska, Pennsylvania, South Dakota, and South Carola. "We are also actually gay furri, I've seen untls people doubt that aspect of our group.".

"Uwu gay furri pwn you~ We'll be back aga soon to ntue our chaos and stctn!"Some news outlets, such as Them, raised ncerns that the group's actns uld expose random people to harm, not jt the targeted ernments. Com Out As Gay.

LAKERS AMONG TEAMS LKED TO RUDY GAY

* gay bereal twitter *

Jacksonville Jaguars associate strength ach Kev Maxen jt me out as gay...

IS RUDY GAY A GOOD F?

New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ontroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

DIPLOMATIC TENSN REPORTEDLY RISG BETWEEN UNED STAT AND JAMAI OVER GAY AMERIN DIPLOMAT

”Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned onleHodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

LAKERS AMONG TEAMS LKED TO RUDY GAY

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY

”For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. ”Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

BEAR-MAGAZINE.COM GAY BEREAL TWITTER

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article__ntent-hear"><div data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp beyFWC"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT btuQxh"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl byl--led-wh-bg ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH hAfVoD byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cVPPwi byle__name"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kZoQA-D ecbzIP BDKtv byle__name-lk button" href="/thor/brooke-er-duffy">Brooke Er Duffy</a></span> <span data-ttid="ByleName" class="ByleName-kwmrLn cVPPwi byle__name"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd kZoQA-D ecbzIP BDKtv byle__name-lk button" href="/thor/ysabel-gerrard">Ysabel Gerrard</a></span></span></p></div><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX gmxdsS bric ContentHearRubricContaer-eTudtt edKnIL"><a class="RubricLk-gRWSOU fTtYjx bric__lk" href="/tegory/ias"><span class="RubricName-fVtemz cLxcNi">Ias</span></a></div><time data-ttid="ContentHearPublishDate" dateTime="2022-08-05T09:00:00-04:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearTleBlockPublishDate-hYmSqb iUEiRd kwGwWM cXawal">Aug 5, 2022 9:00 AM</time></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd ezNyYX kctZMs">BeReal and the Doomed Qut for Onle Authenticy</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ dHmGIY">The buzzy “anti-Instagram” app is the natural next step a social media cycle that’s played out many tim before—and ’s unlikely to work.</div></div></div><div class="ContentHearLeadAsset-hGbumP cAlrhp lead-asset ContentHearLeadAssetWrapper-hfXHEc bjtV lead-asset--width-small" data-ttid="ContentHearLeadAsset"><figure class="ContentHearLeadAssetContent-kOfYSG dRGWbI"><div class="ContentHearLeadAssetContentMedia-bLEIpi jjhWdS lead-asset__ntent__photo"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearRponsiveAsset-bREgIb cZenhb"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearRponsiveAsset-bREgIb cZenhb rponsive-image"><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w, 960w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w, 960w, 1280w, 1600w, 1920w, 2240w" siz="100vw"/><img alt="Photo llage of young people takg a selfie a person bed lookg at their phone a Co Cola ad that says It's the..." class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></div></div></span><div class="CaptnWrapper-jSZdqE kJoQGV ptn ContentHearLeadAssetCaptn-hPWmSN cZMGrQ"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ CaptnCred-ejegDm iUEiRd iggRJP fNaHcW ptn__cred">Photo-illtratn: Jacqui VanLiew; Getty Imag</span></div></div></figure><div data-ttid="ContentHearLeadRailAnchor" class="ContentHearLeadRailAnchor-jYVcDc djtEof"></div></div></div></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN gVjmSM article-body__ntent"><div class="ActnBarWrapperContent-lasBkU cAHp"><div class="ActnBarWrapperComponent-cjwxLS bEeSLb"><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh bnoUoi viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU hqsiKz bookmark large-screen"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div><div data-attr-viewport-monor="" class="ActnBarWrapper-dhxmQh gEnp viewport-monor-anchor"><button id="bookmark" aria-label="Save" class="ActnBarButton-dyFOZU cyZIvv bookmark mobile"><span class="ActnBarSendaryButtonPrimaryIn-isbvyN cAwccV bookmark-button-in"><svg class="in in-bookmark" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="><tle>Save this story</tle><path class="in-bookmark-stroke" d="M11.7661 16.3228L4.5 20.1695V3.5H19.5V20.1695L12.2339 16.3228L12 16.199L11.7661 16.3228Z" stroke-lep="square"/></svg></span><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ActnBarButtonText-bYXYuh iUEiRd kYEynM gkccfO">Save</span></button></div></div></div><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p><span class="lead--text-llout">On s ascent</span> to the <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">veted top spot</a> app store charts, BeReal—the French photo-sharg app lnched 2020—has been herald as the antidote to social media fakery. Stavg off nny stagg and slick curatn, <a href=">BeReal giv ers</a> jt two mut followg a prompt to subm a dual ont-mera/back-mera image. Only after postg their own BeReal are ers able to view their iends’ dual image montag of “<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">the moment and the reactn</a>,” sans filters and FaceTune.</p><div class="GenericCalloutWrapper-tojWn ftdwXT llout--has-top-borr" data-ttid="GenericCallout"><asi class="Sibar-pgAgH kJWjjR" data-ttid="SibarEmbed"><div role="headg" aria-level="4" class="paywall headg-h4">WIRED OPINION</div><div role="headg" aria-level="5" class="paywall headg-h5">ABOUT</div><p class="paywall"><strong>Brooke Er Duffy</strong> is an associate profsor the Department of Communitn at Cornell Universy. <strong>Ysabel Gerrard</strong> is a lecturer (assistant profsor) the Department of Soclogil Studi at the Universy of Sheffield.</p></asi></div><p class="paywall">Performativy-shamg is baked to the app’s sign: If someone miss the two-mute adle or retak a shot, their iends are tipped off that they haven’t <em>been real</em>.</p><p class="paywall">In pchg self as “<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">not another social work</a>,” BeReal’s rebuff of other platforms is as unabashed as is irreverent. Its App Store <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">scriptn</a>, for stance, rerout fame-seekg aspirants to petors wh a fx-tnt: “If you want to bee an fluencer you n stay on TikTok and Instagram.” The ur-narrative is that <em>other platforms</em> are mags for shallow performativy and thenticy—a portrayal which is bolstered by s “<a href=">No bullsh. No ads</a>” stance.</p><div class="Contaer-bkChBi byNLHx"></div><p class="paywall">While BeReal has been ld for s <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">spontaney</a>, <a href=">rmaly</a>, and provisn of “<a href=">unvarnished glimps to everyday life</a>,” many are wonrg if will outlive the hype. But perhaps a more important qutn is whether <em>we,</em> the ers, have outgrown the culture of lik-tallyg perfectnism associated wh mastream social works, most notably Instagram. </p><p class="paywall">By some acunts, we have: Rearchers have noted a signifint uptick <a href=">“social media fatigue</a>,” which they attribute part to the panmic. But even the tech-wearit among fd hard to disregard the mandate to put forward our bt (digal) selv. And so, spe the pretense of novelty, BeReal reprents the latt eratn the cycle of social media s that sprg om the ph-and-pull tensn of thenticy and <a href=">performance</a>.</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="i9j0eh"></div></div><p class="paywall"><span class="lead--text-llout">The rearch we’ve</span> nducted on social media and youth cultur has left skeptil of any glib assurance of “realns” peddled by platforms—or any pany, for that matter. After all, the promise of thenticy is eply, and <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">ambivalently</a>, rooted brand culture. When 1971, Co-Cola rolutely clared s soda “the real thg,” ma a not-so-subtle jab at petor Pepsi. The rult all but urped Pepsi’s unterculture image of “<a href=">impunt surrectnari [and] sassy upstarts floutg the dull reprsive mor of the past</a>.” As media historian Jefferson Pooley has <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">argued</a>, the more earntly we pursue an “thentic” sense of self, the more marketers try to entice wh products and servic that n fulfill that need. But, of urse, ’s a Sisyphean enavor.</p><div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-mid-ntent" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-mid-ntent nsumer-marketg-un__slot---ntent"></div><div class="journey-un"></div></div></div><p class="paywall">As the “Cola Wars'' ma abidgly clear, there’s a generatnal dynamic unrpng the mercial promise of thenticy. In a 2016 say, <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><em>Real Life</em> edor and wrer Rob Horng</a> scribed “thenticy” as “mercialized nostalgia for that way of life that was articulated by a different set of enomic relatns: prepalistic, or pre-massified, or pre-globalized—whatever word you want to e to scribe how seemed when you were ne years old, when thgs were ’real.’”</p><asi aria-hidn="te" class="PullQuoteEmbedWrapper-sc-EoVjf kgVYDs"><div class="PullQuoteDerativeBorr-sc-iUyOLj jyfYFL"></div><div class="PullQuoteEmbedContent-sc-kTcfhx knYsPB"><p class="paywall">Gen Z members have been socialized the art of strategic self-prentatn om as far back as they n remember.</p></div></asi><p class="paywall">And there li a key to BeReal’s marketg gamb: s re foc on Gen Z, the first “<a href=">digally native</a>” generatn, never knowg a world whout social media (lerally, or at least nceptually). In Horng’s amg, each generatn has s own versn of a more thentic world (the one faiar to 9-year-old you). Dependg on your age, that uld be epomized by <a href=">Facebook,</a> askFM, <a href=">MySpace</a>, or perhaps no social media at all. While Gen Z’s “thentic world” is likely more of a platform phony than prev generatns’ was, ’s worth notg that Gen Z members have been socialized the art of <a href=">strategic self-prentatn</a> om as far back as they n remember.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-1 viewport-monor-anchor"></div><p class="paywall">Wh each new app, Big Tech mouthpiec try to beguile wh a repackaged versn of thenticy. But as <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">ers and advertisers</a> jo the ay, the mercial imperative ws out aga and aga. And so, we share our spontaneo llag on the “anti-Instagram” until the Next Big App nvc to abandon the chara. In a 2017 article, rearchers Meredh Salisbury and Jefferson Pooley offer the ncept of “<a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">reactive dynamism</a>” to scribe this cyclily, where each new social work f self agast s precursor’s seemg <em>thenticy</em>. They note that then-buzzy platforms like Peach and <a href=">Beme</a> peddled versns of thenticy that their ad-driven, hyper-nformist petors like Facebook and Instagram no longer offered. 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Controversy</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Lily Hay Newman</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff dRDJZx summary-em summary-em--has-borr summary-em--REVIEW summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div 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class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The Battle Agast the Fungal Apolypse Is Jt Begng" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Science</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Battle Agast the Fungal Apolypse Is Jt Begng</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Maryn McKenna</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="d5cf0g"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="vhb7je"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">Though might seem hard to believe, Instagram—home to the digally enhanced, teem-ravagg <a href=">Instagram Face</a>—origally enticed ers wh tools for creative agency. As Salisbury and Pooley expla, the early Instagram vibe, ctomizg your photos wh grty, “Polaroid-que filters,” offered a particular versn of self-exprsn, what they dub “creative thenticy.” And so, there’s somethg rhythmic, if not termistic, to the way so many platforms have dangled the promise of realns to succsive generatns. But while Casey Neistat’s brachild, Beme, is all but fotten the <a href=">social media graveyard</a>, others—Instagram, Snapchat, TikTok—have all enjoyed a ri on social media’s thenticy merry-go-round.</p><p class="paywall">Our own rearch has brought the patterned nature of thenticy appeals to sharp relief. In 2017, when terviewg teens and llege stunts about their bid to “do for the ’gram,” <a href=">Ey Hund</a>, thor of the forthg monograph <a href="><em>The Influencer Indtry</em></a>, and I (Brooke) heard about their creative vtments “the grid.” Sure, there was an impulse to acmodate platforms’ ph toward artful (read: <a href=">brand-iendly</a>) athetics, but there was also a draw to such curatorial practice that people scribed as nately self-exprsive.</p><p class="paywall">Ysabel’s recent terviews wh BeReal participants are markedly siar to those done about Instagram years ago. While some participants agreed that the app provid a wele reprieve om s more curatorial petors, others rejected the ia that BeReal furnished anythg new, pecially wh participants’ lculated self-prentatn tactics. Seventeen-year-olds Kiana and Ria explaed that their iends shun the two-mute time ame to “wa for their day to be tertg.” “I get a b annoyed when at a bad time and I’m bed,” says Kiana, “So I don’t post, or I make a blank screen. That’s the way is; people e a way that wasn’t ma to be ed.” Acrdg to Ria, BeReal “was ma to be anti-Instagram, but ’s not really achieved that.”</p><p class="paywall"><span class="lead--text-llout">Dpe the tedium</span> of platform pani’ thenticy appeals, the shunng of all thgs “fake” feels very of-the-moment. It animat everythg om <a href=">fluencer policg</a> and celebry shamg to participatn the “<a href=">Great Rignatn</a>” among those no longer willg to feign <a href=">job votn</a>.</p><p class="paywall">And so, while BeReal is emulatg a well-trodn marketg strategy, s populary is a product of the zegeist: a ep, unrelentg fatigue, particularly among young people and those jt enterg the workforce. Wh their oft-rid <a href=">“girlboss” and “htle”</a> cultur, there’s a ph toward high levels of performativy and edabily across social apps, pecially Instagram (hence the g of the term “<a href=">Instagram fatigue</a>,” to which BeReal explicly rponds). The sense of disillnment wh social media ials has been fermentg for years, and the always-on culture of workg om home mak any opportuny to be “off” (read: real) pecially sctive. But at the same time, much of Gen Z still posts to social media a curated, or at least strategilly <a href=">librated</a> way, bee they’ve <a href=">long been exhorted to do s</a>o. BeReal isn’t likely to undo that.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="vssjat"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="RecircMostPopularWrapper-bRuGTi jkTTgR recirc-most-popular-wrapper viewport-monor-anchor"><div class="RecircMostPopularConter-jiViNn ktrplG recirc-most-popular-sparrow-trackg hi-asi-ad" data-most-popular-id="mod-most-popular-19553"><div class="RecircMostPopularHeadg-iVzhzt jwAffc">Most Popular</div><ul class="RecircMostPopularItems-dCAajf 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summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The Pricey Lei Q3 Delivers Amazg Imag" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Gear</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Pricey Lei Q3 Delivers Amazg Imag</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Stt Gilbertson</span></span></p></div></div></div></div></div></div></li><li><div class="SummaryItemWrapper-iwvBff dRDJZx summary-em summary-em--has-borr summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-si-by-si summary-em--layout-posn-image-left summary-em--layout-proportns-33-66 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard RecircMostPopularSummaryItem-jQxxiw QfcSA" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg egpoQR summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The Battle Agast the Fungal Apolypse Is Jt Begng" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent"><div class="RubricWrapper-dKmCNX gmxdsS bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Science</span></div><a class="SummaryItemHedLk-civM kFnjUG summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ cJGBzK summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Battle Agast the Fungal Apolypse Is Jt Begng</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Maryn McKenna</span></span></p></div></div></div></div></div></div></li><li><div class="AdWrapper-dQtivb fZrssQ RecircMostPopularSummaryItem-jQxxiw kOYCLW ad ad--asi"><div class="ad__slot ad__slot--asi" data-no-id="zn866te"></div></div></li></ul><div class="RecircMostPopularFooter-enPjgs gvTU"></div></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan full-bleed-ad row-mid-ntent-ad"><div class="StickyMidContentAdWrapper-fSBzwl drzyIa ad-stickymidntent"><div class="AdWrapper-dQtivb fZrssQ ad ad--mid-ntent should-hold-space"><div class="ad__slot ad__slot--mid-ntent" data-no-id="ml70cq"></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa jcsZmt body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p class="paywall">And Instagram fatigue is about more than crass performativy: Users have also grown tired of platforms’ csant terchangeabily. While Salisbury and Pooley predicted that “new and existg works will ntue to fe themselv agast their rivals by vokg some notn of the thentic, for as long as the ial self matas s powerful hold,” the tempo seems to be acceleratg. Platforms are <a href=">beg distguishable</a>: Instagram Reels vs. TikTok, Twter Fleets vs. Instagram Stori, Snapchat vs. Instagram filters, and on go. How long, then, will take for one of the big players to py BeReal? <a data-offer-url=" class="external-lk" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank">Instagram’s Duals</a> suggts that BeReal is already a player the imatn game. As Kalynn Tiffany <a href=">recently wrote</a>, “the app about not gettg famo is gettg, maybe, too famo.”</p><p class="paywall">In their endls one-upmanship, platform pani would do well to remember that the ial they are flntg—<em>thenticy</em>—is a social nstct. And this ia well predat social works. In the 1950s, soclogist Ervg Goffman wrote that people want to put forward their bt selv any performative scenar, -person or otherwise, to avoid social stigma. This means that png down your most “thentic” self is always-already elive. Acrdgly, marketers ntue to offer up, and on the cycle go.</p><div data-attr-viewport-monor="le-recirc" class="le-recirc-wrapper le-recirc-observer-target-2 viewport-monor-anchor"></div><p class="paywall">In the end, BeReal is unlikely to racate the social media culture of self-prentatn, where productn of the self is, as Alison Hearn put , “<a href=">purposeful and outer directed.”</a> But at least allows to feign difference two-mute crements.</p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB jxBcTH sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="fn5pqg"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div data-ttid="RowWrapper" class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="LkStackWrapper-NFLYw kgtXXB lkstack" data-ttid="LkStack"><div class="SectnTleRoot-dBGvdq gTJLNK LkStackHear-lKjbE iOcwFt lk-stack--headg" data-ttid="SectnTle"><h2 class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet bVCFRm iBSm QVDXy">Get More From WIRED</h2></div><div class="LkStackContent-jyKicS jWvbJs"><ul class="LkStackList-gGcjdZ dnMwpz"><li class="LkStackBullet-kQRqul kNeXZQ lk-stack--lk-em" data-ttid="LkStackBullet"><div><p>? 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class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Preferrg Blogil Children Is Immoral" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-1" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Preferrg Blogil Children Is Immoral</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Most people say they want their kids to be their own geic offsprg—but such a sire is nflict wh other evolvg valu around parentg and fay.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Leo Kim</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Nervo About ChatGPT? Try ChatGPT Wh a Hammer" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Nervo About ChatGPT? Try ChatGPT Wh a Hammer</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Once generative AI n e real-world tools, will bee exponentially more pable. Compani and regulators need to get ahead of the rapidly evolvg algorhms.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Bce Schneier</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-3" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Usg Generative AI to Rurrect the Dead Will Create a Burn for the Livg" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-3" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Usg Generative AI to Rurrect the Dead Will Create a Burn for the Livg</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">AI technologi promise more chatbots and replis of people who have passed. But givg voice to the ad at a human st.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Tamara Knee</span></span></p></div></div></div></div></div></div><div class="AdWrapper-dQtivb fZrssQ SummaryCollectnGridSummaryItem-WColm gPHrvn ad ad--read-more"><div class="ad__slot ad__slot--read-more" data-no-id="zx655n"></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-4" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Trackg Screen Time Is Rug Your Life" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Trackg Screen Time Is Rug Your Life</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">No one really knows how much screen time is too much. Keep those numbers a mystery—and be ee.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Sarah Hagi</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-5" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="You Are Not Rponsible for Your Own Onle Privacy" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-5" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">You Are Not Rponsible for Your Own Onle Privacy</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">In the age of generative AI, ’s impossible to know where your rmatn is gog—or what ’s gog to be ed for.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Alice Marwick</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-6" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Could AI-Generated Porn Help Protect Children?" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-6" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Could AI-Generated Porn Help Protect Children?</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">It's unfortable to see AI-generated child sexual material as anythg but abhorrent—but simulated imagery might help the fight agast sexual abe.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Danielle Bernste</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-7" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="The Inter Is Turng Into a Data Black Box. An ‘Inspectabily API’ Could Crack It Open" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-7" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">The Inter Is Turng Into a Data Black Box. An ‘Inspectabily API’ Could Crack It Open</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">Unlike web browsers, mobile apps creasgly make difficult or impossible to see what pani are really dog wh your data. The answer? An spectabily API.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH cExbzu byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name">Surya Mattu</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fRsdsD summary-em summary-em--ARTICLE summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm gPHrvn" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href=" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-8" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz gKnDpj"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="What Do My Screenshots and Selfi Actually Say About Me?" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent summary-em__ntent--no-bric"><a class="SummaryItemHedLk-civM ejgyuy summary-em-trackg__hed-lk summary-em__hed-lk" data-ponent-type="recirc-river" data-recirc-id="em-hed-8" data-recirc-pattern="summary-em" href=" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ hEVeCr summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">What Do My Screenshots and Selfi Actually Say About Me?</div></div></div></a><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SummaryItemDek-CRfsi iUEiRd dyJpMk htqA summary-em__k summary-em__k--extra-spacg">WIRED’s spirual advice lumnist on our attempts to stop time, and why your mera roll might not really be so different om your parents’ photo album.</div><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY iQEKph 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JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

LAKERS AMONG TEAMS LKED TO RUDY GAY

IS RUDY GAY A GOOD F?

DIPLOMATIC TENSN REPORTEDLY RISG BETWEEN UNED STAT AND JAMAI OVER GAY AMERIN DIPLOMAT

LAKERS AMONG TEAMS LKED TO RUDY GAY

JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY

BEAR-MAGAZINE.COM GAY BEREAL TWITTER

Recent Posts

Tags

Contents:

JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

LAKERS AMONG TEAMS LKED TO RUDY GAY

IS RUDY GAY A GOOD F?

DIPLOMATIC TENSN REPORTEDLY RISG BETWEEN UNED STAT AND JAMAI OVER GAY AMERIN DIPLOMAT

LAKERS AMONG TEAMS LKED TO RUDY GAY

JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY

*BEAR-MAGAZINE.COM* GAY BEREAL TWITTER

BEAR-MAGAZINE.COM GAY BEREAL TWITTER