Kev Maxen, assistant ach of the Jacksonville Jaguars, is the first openly gay ach of a U.S. men’s profsnal league sport
Contents:
- HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
- GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
- JACKSONVILLE JAGUARS ASSISTANT COACH KEV MAXEN MAK HISTORY AFTER COMG OUT AS GAY
HOW SUBA SAVED SELF BY MARKETG TO THE GAY MUNY
NPR's Pla Money podst looks at how Suba began marketg to the gay and lbian muny, and how helped turn around the pany the '90s. * subaru gay history *
It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream.
GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?
Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay. When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads. ”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri.
When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that?
You’d be known as a gay pany.
JACKSONVILLE JAGUARS ASSISTANT COACH KEV MAXEN MAK HISTORY AFTER COMG OUT AS GAY
” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market.