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Burger Kg has ncted yet another way to have your way: a gay pri burger.

Contents:

GAY BURGER SAYS ‘SORRY, GAY’

A pro-tradnal fay advocy group has lnched an email mpaign opposg a Burger Kg lol promotn San Francis that featured a specially packaged, limed-edn gay pri Whopper wh a rabow wrapper anticipatn that the fast food cha may go natnal wh the burger. * the gay whopper *

“As a gay person, this is the funnit thg I have ever seen and I don’t thk I’ll ever stop lghg, ” unarnium said on Monday.

In a 2018 terview wh a lol Atlanta TV statn, Chick-fil-A chairman and former CEO Dan Cathy said he did not support gay marriage, but was not anti-gay.

) Yet, a somewhat shockg, somewhat chic act, the gayt and most psychotic post so far me om Burger Kg Atria. Now, the agency behd the ms, Jung von Matt Don, has said ’s sorry for makg you wonr if a fast-food cha unrstands gay sex. Gay Burger Says ‘Sorry, Gay’.

BURGER KG SELLS GAY PRI WHOPPER

Fast food cha adopts slightly unfortunate slogan for gay pri month * the gay whopper *

Burger Kg has ncted yet another way to have your way: a gay pri Proud Whopper, as 's lled, wrapped a rabow lored wrapper wh this scriptn: "We are all the same si. Gay rights is an issue that reverberat strongly wh many Millennials both si and outsi the U.

Burger Kg also was a sponsor of San Francis's gay pri para. Machado says that's the first time Burger Kg has sponsored a gay pri para the U.

And, ed, ctomers ultimately disver the only difference is the rabow Proud Whopper sandwich sal, Machado says, will be donated to the Burger Kg McLamore Foundatn for scholarships benefg LGBT high school senrs graduatg sprg gay rights activist says BK is dog the right thg. "Whenever a pany out support of gay people, mak a difference, " says Jordan Bach, a nsultant to rporatns on gay rights issu and a GLAAD media partner. One, hilarly, qutns whether “gay people even eat fast food.

BURGER KG DEBUTS GAY PRI WHOPPER

The mem about Burger Kg Atria's new Gay Pri Whopper are hilar. Here's everythg we know about the ntroversial advertisement. * the gay whopper *

” In the fast food world, the Proud Whopper mpaign puts Burger Kg stark ntrast to Chick-fil-A, which is still tryg to move past anti-same-sex marriage ments ma by CEO Dan Cathy, promptg gay upl to stage “kiss-” protts 2012.

The cha’s CEO Dan Cathy is known for havg strong Christian beliefs, anti-same-sex marriage and has a fay history of donatg to anti-gay celebrate LGBTQ pri, TODAY is sharg this muny’s history, pa, joy and what’s next for the movement.

BURGER KG'S LIMED EDN GAY PRI WHOPPER MAY GO NATNAL, PROMOT HOMOSEXUAL BEHAVR AS HEALTHY, WARNS AFA

* the gay whopper *

Pro-tradnal Fay Advocy Group Lnch Email Campaign Agast Fast Food Cha's Rabow-wrapped BurgersA pro-tradnal fay advocy group has lnched an email mpaign opposg a Burger Kg lol promotn San Francis that featured a specially packaged, limed-edn gay pri Whopper wh a rabow wrapper anticipatn that the fast food cha may go natnal wh the Kg's "Pri Whopper, " (FILE) | (Photo: Burger Kg)"Even though this promotn was at jt one lotn, as a cha, Burger Kg is promotg homosexual behavr as healthy and somethg to have pri , " said Amerin Fay Associatn print Tim Wildmon a statement released Wednday. Your celebrated promotn of cross-drsers and homosexualy is an sult to fai and I fd your celebratn of abhorrent behavr as a reason to de elsewhere. (Image: John Piper on Twter)"The Proud Whopper" promotn was held the week of 4th of July and at a rtrant suated along the para route of San Francis's annual gay pri event.

In support of gay pri month, a San Francis Burger Kg has begun sellg Whoppers wrapped rabow-lored paper scribed wh the words, "We are all the same si. RT @ConservativeLA: "Burger Kg sells gay pri Whopper. Well my fay is done wh Burger Kg “@toddstarn: Burger Kg flame broils gay pri whopper.

So now @BurgerKg has created a Gay Whopper! Lol blog gave this tle to a post on the mpaign: "Burger Kg Panrs To Gay Fast Food Fans Wh 'Proud Whopper' Stunt.

PEOPLE ARE FUR OVER BURGER KG'S GAY PRI WHOPPER

Bsweek's Vensa Wong poted out a related article that the buyg power of gay nsumers was timated to be $743 billn 2010. ---> “@SFist: Burger Kg panrs to gay fast food fans wh ‘Proud Whopper’ stunt at one lotn only... Asi om sellg crap food to the public, #BurgerKg is now panrg to the gay muny —  D o n (@dwfst) July 2, 2014.

BURGER KG GAY WHOPPER: BEE WE'RE ALL CHEAP PROCSED MEAT ON THE SI?

Burger Kg sells gay pri Whopper via @USATODAY Can you say "panr, " boys and girls?

PRI MONTH: BURGER KG ATRIA BUTS PRI WHOPPER WH SAME-SI BUNS BY STEPHANIE WEAVER PUBLISHED JUNE 9, 2022 UPDATED 3:40PM PRI FOX TV DIGAL TEAM SHARE COPY LK EMAIL FACEBOOK TWTER LKEDIN REDD ARTICLE PRI WHOPPER FEATURED ATRIA FOR PRI MONTH (CRED: BURGER KG) BS ALL OVER THE WORLD ARE CELEBRATG PRI MONTH, AND BURGER KG ATRIA IS JOG ON THE FTIVI.  THE FAST-FOOD CHA BUTED S PRI WHOPPER, WHICH IS THE SAME WHOPPER SERVED WH THE SAME HALF OF A BUN ON EACH SI. ACRDG TO BURGER KG ATRIA, THE NEW WHOPPER SPECIAL REPRENTS EQUAL LOVE AND EQUAL RIGHTS. RELATED: SAME STREET CREAT FAY WH TWO GAY DADS DURG PRI MONTH "THE EQUAL BUNS MPAIGN WAS EXECUTED BY OUR BURGER KG ATRIA TEAM, TO HIGHLIGHT EQUAL RIGHTS AND EQUAL LOVE — THROUGH A PLAY ON THE TRADNAL WHOPPER BUILD — FEATURG TWO INTIL BUNS ON THE TWO OPTNS OF THE SANDWICH," A SPOKPERSON FOR BURGER KG TOLD FOX TELEVISN STATNS. "BURGER KG ATRIA ALSO SERV AS AN OFFICIAL PROUD PARTNER AND SPONSOR OF VIENNA PRI 2022."  COMPETIVE EATER MEDIL STUNT VOURS STACK OF WHOPPER BURGERS JT 17 MUT LAST FEBARY, NELA ZISSER POSTED A VIO OF HERSELF EATG 10 BURGER KG WHOPPER HAMBURGERS AS PART OF HER "GIRLS VS. FOOD" SERI. THE BURGER IS AVAILABLE UNTIL JUNE 20 ATRIAN STOR.  LAST YEAR, BURGER KG APPEARED TO TROLL CHICK-FIL-A AFTER TWEETG ABOUT S CHICKEN SANDWICH PROMOTN TO CELEBRATE PRI MONTH. IN JUNE 2021, BURGER KG ANNOUNCED ON TWTER THAT FOR THE DURATN OF PRI MONTH, THE FAST-FOOD ANCHISE WOULD DONATE TO THE HUMAN RIGHTS CAMPAIGN FOR EVERY ONE OF CHICK-FIL-A'S CH’KG SANDWICH THAT WAS SOLD.  RELATED: BURGER KG APPEARS TO TROLL CHICK-FIL-A PRI MONTH PROMOTN THE HUMAN RIGHTS CAMPAIGN "STRIV TO END DISCRIMATN AGAST LGBTQ PEOPLE AND REALIZE A WORLD THAT ACHIEV FUNDAMENTAL FAIRNS AND EQUALY FOR ALL," ACRDG TO THE MPAIGN’S WEBSE.  BURGER KG ALSO NOTED THE TWEET THAT THE OFFER STILL STANDS "EVEN ON SUNDAYS," ALLUDG TO THE FACT THAT CHICK-FIL-A IS KNOWN FOR BEG CLOSED ON SUNDAYS SO EMPLOYE N "SET ASI ONE DAY TO RT AND WORSHIP IF THEY CHOOSE," ACRDG TO THE CHICK-FIL-A WEBSE.  THE ATLANTA-BASED FAST-FOOD CHICKEN RTRANT HAS FACED BACKLASH THE PAST OVER S DONATNS WORTH LNS OF DOLLARS TO GROUPS THAT OPPOSE SAME-SEX MARRIAGE. CATHERE PARK NTRIBUTED TO THIS STORY.  DAILY NEWSLETTER

So Burger Kg are shg on beg "gay-iendly" & are makg a "Proud Whopper" for LGBT Pri month. 29 "Proud Whopper" to llege scholarships for lbian, gay, bisexual, and transgenr high school senrs who are graduatg 2015. Gay pri and a good msage om a burger jot.

*BEAR-MAGAZINE.COM* THE GAY WHOPPER

The Washgton Post</tle><path d="M39.2 32v36.6c4.7-2.8 7-6.8 8.7-12.1l1.2.6c-1.1 13.2-10.3 26-24.3 26S0 72.6 0 55.8C0 43 7.7 35.1 18.7 28.2a16.11 16.11 0 00-4.4-.6c-7.2 0-11.4 4.9-11.4 9.9H1.5a14.77 14.77 0 01-.1-2.1c0-9.3 5.5-19.7 16.9-19.7 7.3 0 12.9 6.7 21.4 6.7 4.3 0 6.7-1.6 8.4-5.3h1.2c-.1 6.5-2 12.8-10.1 14.9zm-19-3.3C15.1 34 10.1 39.6 10.1 50.9c0 6.2 1.9 12.4 6.6 16.4l3.1-1.7V40.3L16.6 42l-1-1.6 15-8.4c-3.8-.8-6.9-2.3-10.4-3.3zm17.1 3.7a17 17 0 01-2.3.1 17.52 17.52 0 01-4-.4v29.5l-12.8 7a15.57 15.57 0 009.9 3 22.58 22.58 0 009.2-2zm44 9.2v34.3c0 9.6-8.51 16.11-18 18l-.6-1c4.7-2.3 7.8-6.41 7.8-11.41V45.7l-4.9-4.5-2.6 2.6v27.1l3 2.8v.4l-8.1 8.61-9.3-8.51v-.4l3.6-3.8V25.8l10.6-11.3.2.1v26.6l8.7-9.2 8.7 7.9 2.7-2.6 1.31 1.3zM97.91 62v4.5l9 7.1 7-7.3 1.3 1.3L101 82.8 88.21 72.6l-2.8 2.8-1.2-1.3 3.1-3.2V45.8l18.9-13.8 10.5 16.3zm.2-22.6l-.2.1v20.1l8.7-6.4zM180 82.71l-13.9-12-10.6 12-14.4-12.41V50.7h-2.8a3.89 3.89 0 00-4.1 3.5h-1a15.87 15.87 0 01-.5-3.8c0-2.6 1.1-9.4 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3.8l.1-.09zm6.41-19.6a9.78 9.78 0 01-6.91 2.3 8.92 8.92 0 01-6.3-2.9l-.2.1v14.6h3.8l9.7-14zm22.9 43.41l-8.8-6.91-2.71 2.7-1.3-1.29 3.1-3.21V39.4H671l-.2-.2 3.5-5.2h2.5v-6.7L687.41 16l.2.2V34h8l.2.2-3.5 5.2h-4.7v30.3l4.8 3.7 3.3-3.4 1.3 1.4z"></path></svg><span class="alic gray font-xxxxs font--body">Democracy Di Darkns</span></div></div><hear class="w-100" data-qa="ma-full"><div class="hi-for-prt"></div><div class="mt-lg"><div data-qa="kicker" class="wpds-c-eyomNc wpds-c-PJLV wpds-c-PJLV-jYXVnY-lor-black wpds-c-PJLV-mlvxn-size-lg"><a href=" class="PJLV PJLV-ieDwgbC-css">Bs</a></div></div><div class="PJLV PJLV-iklXUFA-css"><h1 class="PJLV PJLV-ikmtGxl-css overriStyl" data-ttid="headle" data-qa="headle" id="ma-ntent"><span data-qa="headle-text" class="PJLV">What Burger Kg’s Proud Whopper tells about marketg to LGBT nsumers</span></h1></div><div class="flex prt-byle prt-mt-none"><div class="byle-wrapper flex-lumn flex"><div class="PJLV PJLV-ihSmMVC-css"><div class="PJLV PJLV-iPJLV-css mb-xxs overriStyl" style="gap:0.5rem" data-qa="thor-byle"><span class="wpds-c-PJLV"><div class="flex ems-center" data-qa="thor-byle"><div class="mr-sm flex lh-0"><div class="wpds-c-iTcer"><img src=" alt="" class="wpds-c-dgBqAZ"/></div></div><span class="left"><div class="flex"><div class="dib font-xxs" data-qa="name-wh-optnal-lk" data-cy="name-wh-optnal-lk"><span data-qa="attributn-text" class="wpds-c-cNdzuP">By <!-- --> </span><a data-qa="thor-name" href=" rel="thor" class="wpds-c-cNdzuP wpds-c-cNdzuP-ejzZdU-isLk-te">Steven Overly</a></div></div></span></div></span></div></div><div data-ttid="timtamp" class="wpds-c-kgabfe wpds-c-kgabfe-ieEDlgV-css"><span data-ttid="display-date" class="wpds-c-iKQyrV">July 3, 2014 at 8:00 a.m. EDT</span></div></div></div></hear></div><article class="grid-article mb-xxl-ns" data-qa="ma"><div data-ttid="le-art" data-qa="le-art" class=""><figure class="overflow-hidn relative hi-for-prt center center mb-sm mb-md-ns ml-to-ns mr-to-ns grid-mobile-full-bleed"><div style="filter:blur(10px);transn:filter .1s;le-height:0" class="w-100 mw-100 h-to" width="600" height="250"><img style="background-size:ver;max-width:1600px;background-image:url('data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http%3A//; xmlns%3Axlk='http%3A//; viewBox='0 0 1280 853'%3E%3Cfilter id='b' lor-terpolatn-filters='sRGB'%3E%3CfeGssianBlur stdDeviatn='.5'%3E%3C/feGssianBlur%3E%3CfeComponentTransfer%3E%3CfeFuncA type='discrete' tableValu='1 1'%3E%3C/feFuncA%3E%3C/feComponentTransfer%3E%3C/filter%3E%3Cimage filter='url(%23b)' x='0' y='0' height='100%25' width='100%25' xlk%3Ahref='data%3Aimage/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAkAAAAGCAIAAACepSOSAAAACXBIWXMAAC4jAAAuIwF4pT92AAAAs0lEQVQI1wGoAFf/AImSoJSer5yjs52ktp2luJuluKOpuJefsoCNowB+kKaOm66grL+krsCnsMGrt8m1u8mzt8OVoLIAhJqzjZ2tnLLLnLHJp7fNmpyjqbPCqLrRjqO7AIeUn5ultaWtt56msaSnroZyY4mBgLq7wY6TmwCRfk2Pf1uzm2WulV+xmV6rmGyQfFm3nWSBcEIAfm46jX1FkH5Djn5AmodGo49MopBLlIRBfG8yj/dfjF5TUAAAAASUVORK5CYII='%3E%3C/image%3E%3C/svg%3E')" alt="" class="w-100 mw-100 h-to" width="600" height="250" srcSet=" 400w, 540w, 691w, 767w, 916w, 1200w" siz="(max-width: 440px) 440px,(max-width: 600px) 691px,(max-width: 768px) 691px,(m-width: 769px) and (max-width: 1023px) 960px,(m-width: 1024px) and (max-width: 1299px) 530px,(m-width: 1300px) and (max-width: 1439px) 691px,(m-width: 1440px) 916px,440px" dg="async"/></div><figptn class="ml-gutter mr-gutter mr-to-ns ml-to-ns font--subhead font-xxxs mt-xs left gray-dark">Burger Kg lnched s Proud Whopper at a lotn San Francis for this week only. (Courty of Burger Kg)</figptn></figure></div><div class="grid-body"><div class="wpds-c-PJLV wpds-c-PJLV-hSmMVC-isLuf2-false"><div class="wpds-c-jUMcim wpds-c-jUMcim-ibVGacg-css hi-for-prt mb-sm"><div class="PJLV PJLV-ieDMgMI-css flex ems-center" nfig="[object Object]" data-qa="article-actns"><div class="wpds-c-mfMEg"><div class="wpds-c-kSOqLF wpds-c-hnjNCH wpds-c-kSOqLF-bywHgD-variant-primary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-hZSyid-isOutle-te wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-futx-cv wpds-c-hnjNCH-eNNUQD-cv wpds-c-hnjNCH-jGqLyO-cv"><div id="gift-share" data-ttid="gift-share" class="PJLV PJLV-ieGzigK-css hi-for-prt"><button aria-haspopup="dialog" aria-expand="false" aria-ntrols="gift-share-drawer" role="button" tabx="0" aria-label="Share this article" id="gift-share-drawer-ntrol" data-ttid="gift-share-drawer-ntrol" class="wpds-c-PJLV wpds-c-gsmDXe wpds-c-gsmDXe-dTGBTO-placement-ActnBar foc-highlight"><svg xmlns=" fill="currentColor" viewBox="0 0 16 16" class="wpds-c-fBqPWp wpds-c-fBqPWp-idCxsxc-css " aria-hidn="te" focable="false" role="img"><path fill="currentColor" d="M8 .6v3.8h.1c-4.4 0-7.3 4.5-6.9 8.8.1.8.2 1.2.2 1.2l.2 1 .4-1.3c.8-2 2-4 6.2-3.9H8v4l7-6.9L8 .6Zm1 11.3V9.3h-.9c-3 0-4.8.5-6.2 2.9.5-3.3 2.7-6.8 6.2-6.8H9V3l4.5 4.4L9 11.9Z"></path></svg></button></div><span aria-hidn="te" class="wpds-c-fBEbFG">Share</span></div></div></div></div></div><div class="teaser-ntent grid-center"><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Revelers who stopped for a sandwich at the Burger Kg along San Francis’s Pri Para this week were able to orr a limed edn Proud Whopper, the cha’s inic burger wrapped rabow-lored paper that unfolds to reveal the msage, “We are all the same si.”</p></div><div class="article-body" data-qa="article-body"><div class="db dn-ns mr-neg-gutter ml-neg-gutter mb-md hi-for-prt" data-qa="subscribe-promo"><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div><a class="pt-sm pb-sm flex ems-center bold font-xxxs font-xxs-ns jtify-center" href=" target="_blank" rel="noreferrer noopener" style="lor:#166dfc;borr:none"><svg class="ntent-box" width="24" height="24" viewBox="0 0 24 24" xmlns=" aria-hidn="te" focable="false" role="img"><tle>Wp</tle><path d="M11.055 8.728l-1.018-1.019-.782.782v6.292l1.782 1.564.018-.019v-7.6zm-4.11.236L5.674 7.71l-.836.855v6.237l1.545 1.327.564-.636V8.964zm2.656 9.074l-2.528-2.182-1.927 2.182-2.619-2.255v-3.564h-.509c-.454 0-.672.273-.745.636H1.09a2.89 2.89 0 0 1-.091-.69c0-.473.2-1.71 1.527-1.71V7.691c0-1.073-.709-1.127-.709-2.054 0-1.037.982-2 2.782-2.637l.164.145c-.6.291-1.09.655-1.09 1.437 0 1.2 1.163.89 1.163 2.782v.727l2.127-2.236 2.237 2.2 2.109-2.2 2.036 2v6.728l-3.745 3.455zm11.108-9.625l-1.073-.982-.964 1.018v6.6c.855.11 1.491.4 2.019.964l.018-.018V8.413zm-2.382.418l-.528.545v10.237l.528.492V8.83zm1.49 9.055c-.308-.382-.69-.709-1.145-.836v3.782l-.036.018-1-.927-2.11 1.945-.036-.018V16.96c-.636.145-1.327.545-1.854 1.2l-.146-.091c.127-1.4.818-2.436 2-2.837v-3.545h-.382c-.527 0-.89.363-.963.763h-.219c-.054-.145-.127-.381-.127-.836 0-.891.6-1.564 1.582-1.564h.11V8.085l-.655-.582-.51.51-.254-.237 2.018-2.073 1.71 1.564V9.05l.527-.564v-2.09h.345v1.727l2.273-2.419L23 7.576v7.91l-3.182 2.4z" fill-le="evenodd"></path></svg><span class="mr-xs ml-xs gray-darkt flex ems-center">Get the full experience.<span class="ml-xs subs-theme blue">Choose your plan</span></span><svg class="ntent-box" width="16" height="16" viewBox="0 0 16 16" xmlns=" style="fill:#166dfc" aria-hidn="te" focable="false" role="img"><tle>ArrowRight</tle><path d="M7.664 1.25l6 6a1 1 0 010 1.414l-6 6L6.25 13.25 10.499 9H2V7h8.585L6.25 2.664 7.664 1.25z" fill-le="nonzero"></path></svg></a><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The marketg mpaign is only the latt effort by some of the natn’s largt nsumer brands, cludg Co-Cola, Banana Republic, Allstate Insurance, Marrtt and Chevrolet, to urt lbian, gay, bisexual and transgenr ctomers through advertisg that acknowledg the LGBT muny or shows support for issu such as same-sex marriage.</p></div></div><div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“We are always lookg to engage our guts on a lol level and be part of regnally relevant events,” Kelly Gomez, Burger Kg’s director of wt ast field marketg, said a news release. “Wh one of our rtrants on the Pri Para route, was a natural f to be volved and celebrate by givg somethg back to the muny.”</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But the Burger Kg mpaign has bee more than jt a regnal event. News of the Proud Whopper spread quickly on social works, cludg Twter and Facebook, and the story was picked up by both mastream and LGBT media outlets.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“They ma a cisn to nnect to the gay muny a way that no other pany their tegory or dtry has done. Beg the first to do somethg a tegory or dtry is always the bt bee everyone else will follow su,” said Andrew Isen, print of <a href=">WMark Concepts</a>, a Washgton, D.C.-based marketg firm.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“While the program was unique to San Francis and was a very limed program, the social media aspect of will go viral and will go natnwi as a e célèbre the LGBT muny,” Isen add.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But some market rearch shows LGBT nsumers rpond bt when pani reprent them  natnal ads distributed through mastream channels. Burger Kg’s week-long stunt a cy known for s large LGBT populatn and progrsive polics may not be viewed as particularly risky or groundbreakg.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“In the past, most brands have been outreachg to the LGBT muny through the LGBT media and was almost a safe way of dog bee the only people seeg were LGBT people,” said David Paisley, senr rearch director at Communy Marketg and Insights, a market rearch firm foced exclively on the LGBT muny.</p></div><div class="article-body" data-qa="article-body"><div id="gift-share-le" data-ttid="gift-share-le" class="PJLV PJLV-ilotWTr-css hi-for-prt"><button aria-haspopup="dialog" aria-expand="false" aria-ntrols="gift-share-drawer" role="button" tabx="0" aria-label="Share this article" id="gift-share-drawer-ntrol-le" data-ttid="gift-share-drawer-ntrol-le" class="wpds-c-PJLV wpds-c-gsmDXe wpds-c-gsmDXe-goNocI-placement-Inle foc-highlight"><div data-ttid="gift-share-terstial-trigger" class="wpds-c-kPqOkS wpds-c-kPqOkS-jtSXsT-hasSubsText-false"><span class="wpds-c-hBJqc"><span class="wpds-c-dzSncg">Share this article</span></span><span class="wpds-c-eCvK"><span class="wpds-c-enedHQ wpds-c-enedHQ-cCdK-isShown-false">Share</span><svg xmlns=" fill="currentColor" viewBox="0 0 16 16" aria-hidn="te" focable="false" role="img" class="wpds-c-fBqPWp wpds-c-fDHGth"><path fill="currentColor" d="M8 .6v3.8h.1c-4.4 0-7.3 4.5-6.9 8.8.1.8.2 1.2.2 1.2l.2 1 .4-1.3c.8-2 2-4 6.2-3.9H8v4l7-6.9L8 .6Zm1 11.3V9.3h-.9c-3 0-4.8.5-6.2 2.9.5-3.3 2.7-6.8 6.2-6.8H9V3l4.5 4.4L9 11.9Z"></path></svg></span></div></button></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“What we’ve really learned over the last uple of years is the bt way to reach the LGBT muny and imprs the LGBT muny is through mastream media outreach,” Paisley add. “What the LGBT people have been sayg is don’t segregate so much. We expect to see your mastream advertisg, not all the time, but once a while.”</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The advertisement that Co-Cola aired durg the 2014 Super Bowl offers a prime example. The mercial featured “Ameri the Betiful” beg sung multiple languag as imag of men, women and children of different rac, ethnici and religns flashed across the screen. Among those the mercial were a pair of gay fathers at a roller rk wh their dghter.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="wpds-c-gdKvqu wpds-c-gdKvqu-iPJLV-css raw-html overriStyl" data-qa="raw-html"><div><div class="flex-embed"><iame allowfullscreen="allowfullscreen" ameborr="0" height="315" src="// width="560"></iame></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Though the advertisement is ls overt than a rabow-wrapped Whopper, Co-Cola’s cisn to clu LGBT people on the largt and most expensive advertisg platform Amerin televisn was viewed as a bolr move. And bold mov build brand regnn.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“When we do [rearch], we will fd that those brands that ma some kd of mercial, outreach or social media strategy to everyone are the on that stay top of md,” Paisley said.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">A 2013 study nducted by Communy Marketg and Insights asked participants to list brands they purchase bee of the pani’ support for LGBT people and . Those that topped the list have regularly e out support of LGBT issu, such as Starbucks or Amazon, or have chosen and stood behd LGBT spokpeople, such as JCPenney.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“What pani are learng is once they have garnered the affy of the LGBT nsumer, they have ptured that nsumer for life,” said Isen at WMark Concepts .</p></div><div class="article-body" data-qa="article-body"><div data-qa="article-image" class="hi-for-prt"><div style="m-height:358px"></div></div></div><div class="wpds-c-ipATMk wpds-c-ipATMk-hCiGAB-removeMobileStyl-te"><div class="wpds-c-dhzjXW wpds-c-dhzjXW-iPJLV-css overriStyl"><div id="gift-share-end" data-ttid="gift-share-end" class="PJLV PJLV-idiqKOk-css hi-for-prt"><button aria-haspopup="dialog" aria-expand="false" aria-ntrols="gift-share-drawer" role="button" tabx="0" aria-label="Share this article" id="gift-share-drawer-ntrol-end" data-ttid="gift-share-drawer-ntrol-end" class="wpds-c-PJLV wpds-c-gsmDXe wpds-c-gsmDXe-iIVoLq-placement-Shortcut foc-highlight"><div class="wpds-c-UazGY" id="gift-share-shortcut" data-ttid="gift-share-shortcut"><svg xmlns=" fill="var(--wpds-lors-primary)" viewBox="0 0 16 16" aria-hidn="te" focable="false" role="img" class="wpds-c-fVfumU "><path fill="currentColor" d="M8 .6v3.8h.1c-4.4 0-7.3 4.5-6.9 8.8.1.8.2 1.2.2 1.2l.2 1 .4-1.3c.8-2 2-4 6.2-3.9H8v4l7-6.9L8 .6Zm1 11.3V9.3h-.9c-3 0-4.8.5-6.2 2.9.5-3.3 2.7-6.8 6.2-6.8H9V3l4.5 4.4L9 11.9Z"></path></svg><div class="PJLV wpds-c-kwcHlj">Share</div></div></button></div></div><div class="PJLV PJLV-iipsdti-css"><div></div></div><div class="PJLV PJLV-iipsdti-css"><div></div></div><sectn class="PJLV PJLV-iipsdti-css dn-ns hi-for-prt" data-ttid="mostRead" subscriptns-sectn="ntent"><div data-ttid="lazy-most-read-parent" class=""><div style="m-height:800px"></div></div></sectn><div class="PJLV PJLV-ickXkbz-css"><div data-qa="newsletter" class="hi-for-prt relative"><div class="dib w-100"><div><div class="flex jtify-center align self-center center transn-all duratn-400 ease--out" data-qa="sc-newsletter-signup" aria-label=""><svg aria-labelledby="react-aria-1-aria" role="img" viewBox="0 0 100 80"><tle id="react-aria-1-aria">Loadg....

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