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3.3-3.4V44.7l-3.6-3.3-2.7 2.6-1.3-1.3L322 32l7.6 6.9 2.7-2.8 1.4 1.4-3.4 3.4v28.6l4.2 3.9 3-3.1 1.3 1.4zm-2.9-51.61l-8.2-7.5 7.5-8 8.2 7.5zm46.1 51.61l-8.7-7.91V45.6l-4.7-4.4-3.4 3.5v26.1l3.1 2.9v.4l-8.2 8.61-9.3-8.51v-.3l3.6-3.8V44.9l-4.1-3.7-3 3-1.4-1.3L345.9 32l9.1 8.1v2l9.5-10.1 8.7 7.8 2.9-2.9 1.3 1.4-3.5 3.5v28l3.9 3.7 3.3-3.4 1.2 1.3zm43-41V75.6c0 5.2 2.9 5 2.9 8.9 0 4.51-6.5 8.71-16.5 16.21-3.3-3.6-5.6-5.1-8.7-5.1a19.85 19.85 0 00-10.7 3.6l-1-.8 13.7-16.11-9-7.09-2.9 2.89-1.3-1.3 3.4-3.5V45.5l19-13.6 10.2 8 3-2.9 1.3 1.3zm-7.7 41.71c-2.5-1.61-3.1-3.31-3.1-7.61V74.3L387.9 93l.1.1c3.2-1.9 5.6-3.1 10.3-3.1 4 0 6.9 1.7 9.5 4 1.9-1.6 3.3-3.2 3.3-5.7 0-1.99-1.5-3.3-4-4.89zM404 45.3l-8.3-6.5-.2.2v30.7l5.9 4.6 2.6-3zm31.5 37.41l-8.8-6.91-2.7 2.7-1.3-1.29 3.1-3.21V39.4H420l-.2-.2 3.5-5.2h2.5v-6.7L436.4 16l.2.2V34h8l.2.2-3.5 5.2h-4.7v30.3l4.8 3.7 3.3-3.4 1.3 1.4zm43.71-40.11v27.7l-16.9 12.5L450 73.5l-2.8 2.8-1.3-1.3 3.2-3.3v-27L466.81 32l11.4 8.9 2.9-2.9 1.3 1.4zm-10.8 3L460 39l-.09.1v29.8l8.5 6.4zm50.4 37l-8.7-7.9V45.5l-4.7-4.4-3.41 3.5v26.1l3.1 2.9v.4l-8.2 8.61-9.3-8.51v-.3l3.6-3.8V44.8l-4.1-3.7-3 3-1.4-1.3 10.2-10.9L502 40v2l9.5-10.1 8.7 7.8 2.9-2.9 1.3 1.4-3.5 3.5v28l3.9 3.7 3.3-3.4 1.2 1.3zm61.39.11a12.91 12.91 0 00-6.3-4.61v20.81l-.2.1-5.5-5.1-11.6 10.7-.2-.1V77.6a18.83 18.83 0 00-10.2 6.61l-.8-.5c.7-7.71 4.5-13.41 11-15.61V48.6h-2.1a5.25 5.25 0 00-5.3 4.2h-1.2a12.28 12.28 0 01-.7-4.6c0-4.9 3.3-8.6 8.7-8.6h.6V28.8l-3.6-3.2-2.8 2.8-1.4-1.3 11.1-11.4 9.4 8.6v9.8L572 31V19.5h1.9V29l12.5-13.3L597.7 26v43.5zM572 32.9l-2.9 3v56.31l2.9 2.7zm13.1-2.3l-5.9-5.4-5.3 5.6v36.3c4.7.6 8.2 2.2 11.1 5.3l.1-.1zm48.7 12v27.7l-16.9 12.5-12.3-9.3-2.8 2.8-1.3-1.3 3.2-3.3v-27L621.4 32l11.4 8.9 2.9-2.9 1.3 1.4zm-10.8 3l-8.4-6.6-.1.1v29.8l8.5 6.4zm35.6 4.5h9.4v21.4l-15.9 11.21a11.52 11.52 0 00-8.8-4.11c-3 0-5.4 1.4-7.8 4l-1.4-.5 13.8-19.8h-8.5V43.7L656 32c2 1.6 3.6 2.6 6.2 2.6a11.38 11.38 0 007.11-2.2l1 .7zm-1.4 8.8h-4.7l-11.1 15.9.1.2a12.36 12.36 0 017.6-2.5 10.4 10.4 0 018 3.8l.1-.09zm6.41-19.6a9.78 9.78 0 01-6.91 2.3 8.92 8.92 0 01-6.3-2.9l-.2.1v14.6h3.8l9.7-14zm22.9 43.41l-8.8-6.91-2.71 2.7-1.3-1.29 3.1-3.21V39.4H671l-.2-.2 3.5-5.2h2.5v-6.7L687.41 16l.2.2V34h8l.2.2-3.5 5.2h-4.7v30.3l4.8 3.7 3.3-3.4 1.3 1.4z"></path></svg><span class="alic gray font-xxxxs font--body">Democracy Di Darkns</span></div></div><hear class="w-100" data-qa="ma-full"><div class="hi-for-prt"></div><div class="mt-lg"><div data-qa="kicker" class="wpds-c-eyomNc wpds-c-PJLV wpds-c-PJLV-jYXVnY-lor-black wpds-c-PJLV-mlvxn-size-lg"><a href=" class="PJLV PJLV-ieDwgbC-css">Bs</a></div></div><div class="w-100" style="max-width:1000px"><h1 class="font--headle offblack headle mb-sm" data-ttid="headle" data-qa="headle" id="ma-ntent"><span data-qa="headle-text">What Burger Kg’s Proud Whopper tells about marketg to LGBT nsumers</span></h1></div><div class="flex prt-byle prt-mt-none"><div class="byle-wrapper flex-lumn flex"><div class="PJLV PJLV-ihSmMVC-css"><div class="mb-xxs" style="gap:0.5rem" data-qa="thor-byle"><span class="wpds-c-PJLV"><div class="flex ems-center" data-qa="thor-byle"><div class="mr-sm flex lh-0"><div class="wpds-c-iTcer"><img src=" alt="" class="wpds-c-dgBqAZ"/></div></div><span class="left"><div class="flex"><div class="dib font-xxs" data-qa="name-wh-optnal-lk" data-cy="name-wh-optnal-lk"><span data-qa="attributn-text" class="wpds-c-cNdzuP">By <!-- --> </span><a data-qa="thor-name" href=" rel="thor" class="wpds-c-cNdzuP wpds-c-cNdzuP-ejzZdU-isLk-te">Steven Overly</a></div></div></span></div></span></div></div><div data-ttid="timtamp" class="wpds-c-kgabfe wpds-c-kgabfe-ikrKXLV-css"><span data-ttid="display-date" class="wpds-c-iKQyrV">July 3, 2014 at 8:00 a.m. EDT</span></div></div></div></hear></div><article class="grid-article mb-xxl-ns" data-qa="ma"><div data-ttid="le-art" data-qa="le-art" class=""><figure class="overflow-hidn relative hi-for-prt center center mb-sm mb-md-ns ml-to-ns mr-to-ns grid-mobile-full-bleed"><div style="filter:blur(10px);transn:filter .1s;le-height:0" class="w-100 mw-100 h-to" width="600" height="250"><img style="background-size:ver;max-width:1600px;background-image:url('data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http%3A//; xmlns%3Axlk='http%3A//; viewBox='0 0 1280 853'%3E%3Cfilter id='b' lor-terpolatn-filters='sRGB'%3E%3CfeGssianBlur stdDeviatn='.5'%3E%3C/feGssianBlur%3E%3CfeComponentTransfer%3E%3CfeFuncA type='discrete' tableValu='1 1'%3E%3C/feFuncA%3E%3C/feComponentTransfer%3E%3C/filter%3E%3Cimage filter='url(%23b)' x='0' y='0' height='100%25' width='100%25' xlk%3Ahref='data%3Aimage/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAkAAAAGCAIAAACepSOSAAAACXBIWXMAAC4jAAAuIwF4pT92AAAAs0lEQVQI1wGoAFf/AImSoJSer5yjs52ktp2luJuluKOpuJefsoCNowB+kKaOm66grL+krsCnsMGrt8m1u8mzt8OVoLIAhJqzjZ2tnLLLnLHJp7fNmpyjqbPCqLrRjqO7AIeUn5ultaWtt56msaSnroZyY4mBgLq7wY6TmwCRfk2Pf1uzm2WulV+xmV6rmGyQfFm3nWSBcEIAfm46jX1FkH5Djn5AmodGo49MopBLlIRBfG8yj/dfjF5TUAAAAASUVORK5CYII='%3E%3C/image%3E%3C/svg%3E')" alt="" class="w-100 mw-100 h-to" width="600" height="250" srcSet=" 400w, 540w, 691w, 767w, 916w, 1200w" siz="(max-width: 440px) 440px,(max-width: 600px) 691px,(max-width: 768px) 691px,(m-width: 769px) and (max-width: 1023px) 960px,(m-width: 1024px) and (max-width: 1299px) 530px,(m-width: 1300px) and (max-width: 1439px) 691px,(m-width: 1440px) 916px,440px" dg="async"/></div><figptn class="ml-gutter mr-gutter mr-to-ns ml-to-ns font--subhead font-xxxs mt-xs left gray-dark">Burger Kg lnched s Proud Whopper at a lotn San Francis for this week only. (Courty of Burger Kg)</figptn></figure></div><div class="grid-body"><div class="wpds-c-PJLV wpds-c-PJLV-hSmMVC-isLuf2-false"><div class="wpds-c-jUMcim wpds-c-jUMcim-ibVGacg-css hi-for-prt mb-sm"><div class="PJLV PJLV-ieDMgMI-css flex ems-center" nfig="[object Object]" data-qa="article-actns"><div class="wpds-c-mfMEg"><div class="wpds-c-kSOqLF wpds-c-hnjNCH wpds-c-kSOqLF-bywHgD-variant-primary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-hZSyid-isOutle-te wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-futx-cv wpds-c-hnjNCH-eNNUQD-cv wpds-c-hnjNCH-jGqLyO-cv"><div class="dib poter" data-qa="gift-share"><div aria-label="Gift this story" aria-ntrols="gift-share" aria-owns="gift-share" id="gift-share-ntrol" class="" aria-haspopup="te" aria-expand="false" role="button" tabx="0"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" class="wpds-c-dJBvpf wpds-c-PJLV" aria-hidn="te" focable="false" role="img"><path d="M10.73 5h.14a1.75 1.75 0 0 0 1-2.25 1.83 1.83 0 0 0-.51-.75 1.72 1.72 0 0 0-1.48-.35 1.76 1.76 0 0 0-1.2.94L8 3.93l-.68-1.4A1.76 1.76 0 0 0 4 3.59 1.74 1.74 0 0 0 5.13 5H2v4h1v5h10V9h1V5ZM9.58 3a.77.77 0 0 1 .51-.4h.17a.73.73 0 0 1 .47.17.72.72 0 0 1 .27.71.72.72 0 0 1-.48.58l-1.77.66ZM5 3.43a.72.72 0 0 1 .27-.71.73.73 0 0 1 .47-.17h.17a.77.77 0 0 1 .51.4l.83 1.7L5.48 4A.74.74 0 0 1 5 3.43ZM3 6h4.5v2H3Zm1 3h3.5v4H4Zm4.5 4V9H12v4ZM13 8H8.5V6H13Z" data-name="Path 10"></path></svg></div></div><span aria-hidn="te" class="wpds-c-fBEbFG">Gift<!-- --> <span class="PJLV PJLV-ikqOWxF-css">Article</span></span></div></div><div class="dib poter" data-qa="wpds-tooltip-ntrol"><div aria-ntrols="actns-tooltip" aria-owns="actns-tooltip" id="actns-tooltip-ntrol" class="" aria-haspopup="te" aria-expand="false"><div class="wpds-c-mfMEg"><div class="wpds-c-kSOqLF wpds-c-hnjNCH wpds-c-kSOqLF-bywHgD-variant-primary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-hZSyid-isOutle-te wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-futx-cv wpds-c-hnjNCH-eNNUQD-cv wpds-c-hnjNCH-jGqLyO-cv"><div tabx="0" aria-label="Share" class="PJLV PJLV-ietWzJw-css"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" aria-hidn="te" focable="false" role="img" class="wpds-c-dJBvpf wpds-c-dJBvpf-iPJLV-css "><path d="M14 14H2V7h1v6h10V7h1Zm-5.5-2h-1V3h1Z"></path><path d="M10.29 5.71 11 5 8 2l-.71.71L5 5l.71.71L8 3.42l2.29 2.29z"></path></svg></div><span aria-hidn="te" class="wpds-c-fBEbFG">Share</span></div></div></div></div></div></div></div><div class="teaser-ntent grid-center"><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Revelers who stopped for a sandwich at the Burger Kg along San Francis’s Pri Para this week were able to orr a limed edn Proud Whopper, the cha’s inic burger wrapped rabow-lored paper that unfolds to reveal the msage, “We are all the same si.”</p></div><div class="article-body" data-qa="article-body"><div class="db dn-ns mr-neg-gutter ml-neg-gutter mb-md 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2.019.964l.018-.018V8.413zm-2.382.418l-.528.545v10.237l.528.492V8.83zm1.49 9.055c-.308-.382-.69-.709-1.145-.836v3.782l-.036.018-1-.927-2.11 1.945-.036-.018V16.96c-.636.145-1.327.545-1.854 1.2l-.146-.091c.127-1.4.818-2.436 2-2.837v-3.545h-.382c-.527 0-.89.363-.963.763h-.219c-.054-.145-.127-.381-.127-.836 0-.891.6-1.564 1.582-1.564h.11V8.085l-.655-.582-.51.51-.254-.237 2.018-2.073 1.71 1.564V9.05l.527-.564v-2.09h.345v1.727l2.273-2.419L23 7.576v7.91l-3.182 2.4z" fill-le="evenodd"></path></svg><span class="mr-xs ml-xs gray-darkt flex ems-center">Get the full experience.<span class="ml-xs subs-theme blue">Choose your plan</span></span><svg class="ntent-box" width="16" height="16" viewBox="0 0 16 16" xmlns=" style="fill:#166dfc" aria-hidn="te" focable="false" role="img"><tle>ArrowRight</tle><path d="M7.664 1.25l6 6a1 1 0 010 1.414l-6 6L6.25 13.25 10.499 9H2V7h8.585L6.25 2.664 7.664 1.25z" fill-le="nonzero"></path></svg></a><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The marketg mpaign is only the latt effort by some of the natn’s largt nsumer brands, cludg Co-Cola, Banana Republic, Allstate Insurance, Marrtt and Chevrolet, to urt lbian, gay, bisexual and transgenr ctomers through advertisg that acknowledg the LGBT muny or shows support for issu such as same-sex marriage.</p></div></div><div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“We are always lookg to engage our guts on a lol level and be part of regnally relevant events,” Kelly Gomez, Burger Kg’s director of wt ast field marketg, said a news release. “Wh one of our rtrants on the Pri Para route, was a natural f to be volved and celebrate by givg somethg back to the muny.”</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But the Burger Kg mpaign has bee more than jt a regnal event. News of the Proud Whopper spread quickly on social works, cludg Twter and Facebook, and the story was picked up by both mastream and LGBT media outlets.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“They ma a cisn to nnect to the gay muny a way that no other pany their tegory or dtry has done. Beg the first to do somethg a tegory or dtry is always the bt bee everyone else will follow su,” said Andrew Isen, print of <a href=">WMark Concepts</a>, a Washgton, D.C.-based marketg firm.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“While the program was unique to San Francis and was a very limed program, the social media aspect of will go viral and will go natnwi as a e célèbre the LGBT muny,” Isen add.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But some market rearch shows LGBT nsumers rpond bt when pani reprent them  natnal ads distributed through mastream channels. Burger Kg’s week-long stunt a cy known for s large LGBT populatn and progrsive polics may not be viewed as particularly risky or groundbreakg.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“In the past, most brands have been outreachg to the LGBT muny through the LGBT media and was almost a safe way of dog bee the only people seeg were LGBT people,” said David Paisley, senr rearch director at Communy Marketg and Insights, a market rearch firm foced exclively on the LGBT muny.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“What we’ve really learned over the last uple of years is the bt way to reach the LGBT muny and imprs the LGBT muny is through mastream media outreach,” Paisley add. “What the LGBT people have been sayg is don’t segregate so much. We expect to see your mastream advertisg, not all the time, but once a while.”</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The advertisement that Co-Cola aired durg the 2014 Super Bowl offers a prime example. The mercial featured “Ameri the Betiful” beg sung multiple languag as imag of men, women and children of different rac, ethnici and religns flashed across the screen. Among those the mercial were a pair of gay fathers at a roller rk wh their dghter.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="wpds-c-gdKvqu raw-html overriStyl" data-qa="raw-html"><div><div class="flex-embed"><iame allowfullscreen="allowfullscreen" ameborr="0" height="315" src="// width="560"></iame></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Though the advertisement is ls overt than a rabow-wrapped Whopper, Co-Cola’s cisn to clu LGBT people on the largt and most expensive advertisg platform Amerin televisn was viewed as a bolr move. And bold mov build brand regnn.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“When we do [rearch], we will fd that those brands that ma some kd of mercial, outreach or social media strategy to everyone are the on that stay top of md,” Paisley said.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">A 2013 study nducted by Communy Marketg and Insights asked participants to list brands they purchase bee of the pani’ support for LGBT people and . Those that topped the list have regularly e out support of LGBT issu, such as Starbucks or Amazon, or have chosen and stood behd LGBT spokpeople, such as JCPenney.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“What pani are learng is once they have garnered the affy of the LGBT nsumer, they have ptured that nsumer for life,” said Isen at WMark Concepts .</p></div><div class="article-body" data-qa="article-body"><div data-qa="article-image" class="hi-for-prt"><div style="m-height:358px"></div></div></div><div class="PJLV PJLV-ibHxfFu-css flex overriStyl"><div class="wpds-c-dXjReQ"><button id="gift-share-shortcut" class="wpds-c-kSOqLF wpds-c-kSOqLF-SQjOY-variant-sendary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-ejCoEP-in-left hi-for-prt"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" aria-hidn="te" focable="false" role="img" class="wpds-c-dJBvpf "><path d="M10.73 5h.14a1.75 1.75 0 0 0 1-2.25 1.83 1.83 0 0 0-.51-.75 1.72 1.72 0 0 0-1.48-.35 1.76 1.76 0 0 0-1.2.94L8 3.93l-.68-1.4A1.76 1.76 0 0 0 4 3.59 1.74 1.74 0 0 0 5.13 5H2v4h1v5h10V9h1V5ZM9.58 3a.77.77 0 0 1 .51-.4h.17a.73.73 0 0 1 .47.17.72.72 0 0 1 .27.71.72.72 0 0 1-.48.58l-1.77.66ZM5 3.43a.72.72 0 0 1 .27-.71.73.73 0 0 1 .47-.17h.17a.77.77 0 0 1 .51.4l.83 1.7L5.48 4A.74.74 0 0 1 5 3.43ZM3 6h4.5v2H3Zm1 3h3.5v4H4Zm4.5 4V9H12v4ZM13 8H8.5V6H13Z" data-name="Path 10"></path></svg><span class="wpds-c-iSKIAI">Gift this article</span>Gift Article</button></div></div><div></div><div></div><sectn class="dn-ns hi-for-prt" data-ttid="mostRead" subscriptns-sectn="ntent"><div data-ttid="lazy-most-read-parent" class=""><div style="m-height:800px"></div></div></sectn><div class="wpds-c-hsVKiV"><div data-qa="newsletter" class="hi-for-prt relative"><div class="dib w-100"><div><div class="flex jtify-center align self-center center transn-all duratn-400 ease--out" data-qa="sc-newsletter-signup" aria-label=""><svg aria-labelledby="react-aria-1-aria" role="img" viewBox="0 0 100 80"><tle id="react-aria-1-aria">Loadg...

whopper gay version

A pro-tradnal fay advocy group has lnched an email mpaign opposg a Burger Kg lol promotn San Francis that featured a specially packaged, limed-edn gay pri Whopper wh a rabow wrapper anticipatn that the fast food cha may go natnal wh the burger.

Contents:

BURGER KG'S LIMED EDN GAY PRI WHOPPER MAY GO NATNAL, PROMOT HOMOSEXUAL BEHAVR AS HEALTHY, WARNS AFA

* whopper gay version *

“As a gay person, this is the funnit thg I have ever seen and I don’t thk I’ll ever stop lghg, ” unarnium said on Monday. In a 2018 terview wh a lol Atlanta TV statn, Chick-fil-A chairman and former CEO Dan Cathy said he did not support gay marriage, but was not anti-gay.

UNWRAPPG BURGER KG’S WHOPPER OF A GAY MARKETG PLOY

Pro-tradnal Fay Advocy Group Lnch Email Campaign Agast Fast Food Cha's Rabow-wrapped BurgersA pro-tradnal fay advocy group has lnched an email mpaign opposg a Burger Kg lol promotn San Francis that featured a specially packaged, limed-edn gay pri Whopper wh a rabow wrapper anticipatn that the fast food cha may go natnal wh the Kg's "Pri Whopper, " (FILE) | (Photo: Burger Kg)"Even though this promotn was at jt one lotn, as a cha, Burger Kg is promotg homosexual behavr as healthy and somethg to have pri , " said Amerin Fay Associatn print Tim Wildmon a statement released Wednday. Your celebrated promotn of cross-drsers and homosexualy is an sult to fai and I fd your celebratn of abhorrent behavr as a reason to de elsewhere.

(Image: John Piper on Twter)"The Proud Whopper" promotn was held the week of 4th of July and at a rtrant suated along the para route of San Francis's annual gay pri event.

But Allan's marketg tagle, "All of Ken's cloth f him, " backfired when led to mors that Ken and Allan were a homosexual relatnship, acrdg to was disntued around the same time as Midge, but has ocsnally reappeared Barbie lore.

BURGER KG DEBUTS GAY PRI WHOPPER

"Earrg Magic Ken was disntued and relled after beg associated wh the gay muny. Acrdg to Dazed, the doll was a big h wh the gay muny.

BURGER KG SELLS GAY PRI WHOPPER

” Jt so, an asexual person or a gay person is the same on the si as a straight person; we’re all blood, guts, and bon wh sews holdg all together.

You n jt see old ad-men Burger Kg HQ sayg to himself, “Hmm, beg gay is now? The whole advertisg world is gog gay—om Target to Chevrolet.

BURGER KG TURNED A WHOPPER TO A GAY UPLE’S DIAMOND WEDDG RGS TO CELEBRATE PRI

That’s right—appealg to mory muni is what rporatns should do orr to make sure they don’t miss out on those sweet gay dollars. It’s transparently what advertisg has always been about, but an era which high-profile ad mpaigns like the Cheers spot featurg a multiracial fay have been treated as a self-explanatory social good, the discerng gay nsumer will hopefully not be too swayed by ads that are meant jt to sh on mographic inty. “Look how progrsive the world is beg, ” we say as we watch a gay uple open a Proud Whopper on YouTube.

But who giv a rat’s rriere, society is saved bee gay upl are mercials and there’s a gay-iendly whopper. “Gay’s are safe enough to advertise to, ” “Women lack nfince and we n explo that, ” etc.

BURGER KG 'PROUD WHOPPER': GAY PRI BURGER IS 'THE SAME INSI'

One, hilarly, qutns whether “gay people even eat fast food.

” In the fast food world, the Proud Whopper mpaign puts Burger Kg stark ntrast to Chick-fil-A, which is still tryg to move past anti-same-sex marriage ments ma by CEO Dan Cathy, promptg gay upl to stage “kiss-” protts 2012. ”The marketg mpaign is only the latt effort by some of the natn’s largt nsumer brands, cludg Co-Cola, Banana Republic, Allstate Insurance, Marrtt and Chevrolet, to urt lbian, gay, bisexual and transgenr ctomers through advertisg that acknowledg the LGBT muny or shows support for issu such as same-sex marriage.

“They ma a cisn to nnect to the gay muny a way that no other pany their tegory or dtry has done.

*BEAR-MAGAZINE.COM* WHOPPER GAY VERSION

The Washgton Post</tle><path d="M39.2 32v36.6c4.7-2.8 7-6.8 8.7-12.1l1.2.6c-1.1 13.2-10.3 26-24.3 26S0 72.6 0 55.8C0 43 7.7 35.1 18.7 28.2a16.11 16.11 0 00-4.4-.6c-7.2 0-11.4 4.9-11.4 9.9H1.5a14.77 14.77 0 01-.1-2.1c0-9.3 5.5-19.7 16.9-19.7 7.3 0 12.9 6.7 21.4 6.7 4.3 0 6.7-1.6 8.4-5.3h1.2c-.1 6.5-2 12.8-10.1 14.9zm-19-3.3C15.1 34 10.1 39.6 10.1 50.9c0 6.2 1.9 12.4 6.6 16.4l3.1-1.7V40.3L16.6 42l-1-1.6 15-8.4c-3.8-.8-6.9-2.3-10.4-3.3zm17.1 3.7a17 17 0 01-2.3.1 17.52 17.52 0 01-4-.4v29.5l-12.8 7a15.57 15.57 0 009.9 3 22.58 22.58 0 009.2-2zm44 9.2v34.3c0 9.6-8.51 16.11-18 18l-.6-1c4.7-2.3 7.8-6.41 7.8-11.41V45.7l-4.9-4.5-2.6 2.6v27.1l3 2.8v.4l-8.1 8.61-9.3-8.51v-.4l3.6-3.8V25.8l10.6-11.3.2.1v26.6l8.7-9.2 8.7 7.9 2.7-2.6 1.31 1.3zM97.91 62v4.5l9 7.1 7-7.3 1.3 1.3L101 82.8 88.21 72.6l-2.8 2.8-1.2-1.3 3.1-3.2V45.8l18.9-13.8 10.5 16.3zm.2-22.6l-.2.1v20.1l8.7-6.4zM180 82.71l-13.9-12-10.6 12-14.4-12.41V50.7h-2.8a3.89 3.89 0 00-4.1 3.5h-1a15.87 15.87 0 01-.5-3.8c0-2.6 1.1-9.4 8.4-9.4V25.8c0-5.9-3.9-6.2-3.9-11.3 0-5.7 5.4-11 15.3-14.5l.9.8c-3.3 1.6-6 3.6-6 7.9 0 6.6 6.4 4.9 6.4 15.3v4l11.7-12.3 12.3 12.1 11.6-12.1 11.2 11v37zM165.4 32.8l-7-6.9-4.6 4.7v34.3l8.5 7.3 3.1-3.5zm22.6-1.3l-5.6-5.6-4.3 4.3v34.6l9.8 8.6.1-.1zm44.8 51.21l-9.4-8.61h-.2l-8.3 8.61-10.1-8.91-2.3 2.3-1.3-1.3 2.9-3V45.5l19-13.6 10.4 8.2 2.8-2.8 1.5 1.3-3.6 3.4v27.1l4.6 4.2 2.9-3 1.5 1.4zm-9.4-37.41l-8.3-6.5-.2.2v29.2l6.1 5.4 2.4-2.3zm40.6 4.8h9.4v21.4l-15.9 11.21a11.52 11.52 0 00-8.8-4.11c-3 0-5.4 1.4-7.8 4l-1.4-.5 13.8-19.8h-8.5V43.7L261.4 32c2 1.6 3.6 2.6 6.2 2.6a11.35 11.35 0 007.1-2.2l1 .7zm-1.4 8.8h-4.7l-11.1 15.9.1.2a12.36 12.36 0 017.6-2.5 10.4 10.4 0 018 3.8l.1-.09zm6.4-19.6a9.73 9.73 0 01-6.9 2.3 8.92 8.92 0 01-6.3-2.9l-.2.1v14.6h3.8l9.7-14zm40 2.3v34.3c0 9.6-8.51 16.11-18 18l-.6-1c4.7-2.3 7.8-6.41 7.8-11.41V45.7l-4.9-4.5-2.6 2.6v27.1l3 2.8v.4l-8.1 8.61-9.3-8.51v-.4l3.6-3.8V25.8l10.6-11.3.2.1v26.6l8.7-9.2 8.71 7.9 2.7-2.6 1.3 1.3zm19.6 41.11l-8.3-7.61-2.8 2.8-1.3-1.3 3.3-3.4V44.7l-3.6-3.3-2.7 2.6-1.3-1.3L322 32l7.6 6.9 2.7-2.8 1.4 1.4-3.4 3.4v28.6l4.2 3.9 3-3.1 1.3 1.4zm-2.9-51.61l-8.2-7.5 7.5-8 8.2 7.5zm46.1 51.61l-8.7-7.91V45.6l-4.7-4.4-3.4 3.5v26.1l3.1 2.9v.4l-8.2 8.61-9.3-8.51v-.3l3.6-3.8V44.9l-4.1-3.7-3 3-1.4-1.3L345.9 32l9.1 8.1v2l9.5-10.1 8.7 7.8 2.9-2.9 1.3 1.4-3.5 3.5v28l3.9 3.7 3.3-3.4 1.2 1.3zm43-41V75.6c0 5.2 2.9 5 2.9 8.9 0 4.51-6.5 8.71-16.5 16.21-3.3-3.6-5.6-5.1-8.7-5.1a19.85 19.85 0 00-10.7 3.6l-1-.8 13.7-16.11-9-7.09-2.9 2.89-1.3-1.3 3.4-3.5V45.5l19-13.6 10.2 8 3-2.9 1.3 1.3zm-7.7 41.71c-2.5-1.61-3.1-3.31-3.1-7.61V74.3L387.9 93l.1.1c3.2-1.9 5.6-3.1 10.3-3.1 4 0 6.9 1.7 9.5 4 1.9-1.6 3.3-3.2 3.3-5.7 0-1.99-1.5-3.3-4-4.89zM404 45.3l-8.3-6.5-.2.2v30.7l5.9 4.6 2.6-3zm31.5 37.41l-8.8-6.91-2.7 2.7-1.3-1.29 3.1-3.21V39.4H420l-.2-.2 3.5-5.2h2.5v-6.7L436.4 16l.2.2V34h8l.2.2-3.5 5.2h-4.7v30.3l4.8 3.7 3.3-3.4 1.3 1.4zm43.71-40.11v27.7l-16.9 12.5L450 73.5l-2.8 2.8-1.3-1.3 3.2-3.3v-27L466.81 32l11.4 8.9 2.9-2.9 1.3 1.4zm-10.8 3L460 39l-.09.1v29.8l8.5 6.4zm50.4 37l-8.7-7.9V45.5l-4.7-4.4-3.41 3.5v26.1l3.1 2.9v.4l-8.2 8.61-9.3-8.51v-.3l3.6-3.8V44.8l-4.1-3.7-3 3-1.4-1.3 10.2-10.9L502 40v2l9.5-10.1 8.7 7.8 2.9-2.9 1.3 1.4-3.5 3.5v28l3.9 3.7 3.3-3.4 1.2 1.3zm61.39.11a12.91 12.91 0 00-6.3-4.61v20.81l-.2.1-5.5-5.1-11.6 10.7-.2-.1V77.6a18.83 18.83 0 00-10.2 6.61l-.8-.5c.7-7.71 4.5-13.41 11-15.61V48.6h-2.1a5.25 5.25 0 00-5.3 4.2h-1.2a12.28 12.28 0 01-.7-4.6c0-4.9 3.3-8.6 8.7-8.6h.6V28.8l-3.6-3.2-2.8 2.8-1.4-1.3 11.1-11.4 9.4 8.6v9.8L572 31V19.5h1.9V29l12.5-13.3L597.7 26v43.5zM572 32.9l-2.9 3v56.31l2.9 2.7zm13.1-2.3l-5.9-5.4-5.3 5.6v36.3c4.7.6 8.2 2.2 11.1 5.3l.1-.1zm48.7 12v27.7l-16.9 12.5-12.3-9.3-2.8 2.8-1.3-1.3 3.2-3.3v-27L621.4 32l11.4 8.9 2.9-2.9 1.3 1.4zm-10.8 3l-8.4-6.6-.1.1v29.8l8.5 6.4zm35.6 4.5h9.4v21.4l-15.9 11.21a11.52 11.52 0 00-8.8-4.11c-3 0-5.4 1.4-7.8 4l-1.4-.5 13.8-19.8h-8.5V43.7L656 32c2 1.6 3.6 2.6 6.2 2.6a11.38 11.38 0 007.11-2.2l1 .7zm-1.4 8.8h-4.7l-11.1 15.9.1.2a12.36 12.36 0 017.6-2.5 10.4 10.4 0 018 3.8l.1-.09zm6.41-19.6a9.78 9.78 0 01-6.91 2.3 8.92 8.92 0 01-6.3-2.9l-.2.1v14.6h3.8l9.7-14zm22.9 43.41l-8.8-6.91-2.71 2.7-1.3-1.29 3.1-3.21V39.4H671l-.2-.2 3.5-5.2h2.5v-6.7L687.41 16l.2.2V34h8l.2.2-3.5 5.2h-4.7v30.3l4.8 3.7 3.3-3.4 1.3 1.4z"></path></svg><span class="alic gray font-xxxxs font--body">Democracy Di Darkns</span></div></div><hear class="w-100" data-qa="ma-full"><div class="hi-for-prt"></div><div class="mt-lg"><div data-qa="kicker" class="wpds-c-eyomNc wpds-c-PJLV wpds-c-PJLV-jYXVnY-lor-black wpds-c-PJLV-mlvxn-size-lg"><a href=" class="PJLV PJLV-ieDwgbC-css">Bs</a></div></div><div class="PJLV PJLV-iklXUFA-css"><h1 class="PJLV PJLV-ikmtGxl-css overriStyl" data-ttid="headle" data-qa="headle" id="ma-ntent"><span data-qa="headle-text" class="PJLV">What Burger Kg’s Proud Whopper tells about marketg to LGBT nsumers</span></h1></div><div class="flex prt-byle prt-mt-none"><div class="byle-wrapper flex-lumn flex"><div class="PJLV PJLV-ihSmMVC-css"><div class="PJLV PJLV-iPJLV-css mb-xxs overriStyl" style="gap:0.5rem" data-qa="thor-byle"><span class="wpds-c-PJLV"><div class="flex ems-center" data-qa="thor-byle"><div class="mr-sm flex lh-0"><div class="wpds-c-iTcer"><img src=" alt="" class="wpds-c-dgBqAZ"/></div></div><span class="left"><div class="flex"><div class="dib font-xxs" data-qa="name-wh-optnal-lk" data-cy="name-wh-optnal-lk"><span data-qa="attributn-text" class="wpds-c-cNdzuP">By <!-- --> </span><a data-qa="thor-name" href=" rel="thor" class="wpds-c-cNdzuP wpds-c-cNdzuP-ejzZdU-isLk-te">Steven Overly</a></div></div></span></div></span></div></div><div data-ttid="timtamp" class="wpds-c-kgabfe wpds-c-kgabfe-ieEDlgV-css"><span data-ttid="display-date" class="wpds-c-iKQyrV">July 3, 2014 at 8:00 a.m. EDT</span></div></div></div></hear></div><article class="grid-article mb-xxl-ns" data-qa="ma"><div data-ttid="le-art" data-qa="le-art" class=""><figure class="overflow-hidn relative hi-for-prt center center mb-sm mb-md-ns ml-to-ns mr-to-ns grid-mobile-full-bleed"><div style="filter:blur(10px);transn:filter .1s;le-height:0" class="w-100 mw-100 h-to" width="600" height="250"><img style="background-size:ver;max-width:1600px;background-image:url('data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http%3A//; xmlns%3Axlk='http%3A//; viewBox='0 0 1280 853'%3E%3Cfilter id='b' lor-terpolatn-filters='sRGB'%3E%3CfeGssianBlur stdDeviatn='.5'%3E%3C/feGssianBlur%3E%3CfeComponentTransfer%3E%3CfeFuncA type='discrete' tableValu='1 1'%3E%3C/feFuncA%3E%3C/feComponentTransfer%3E%3C/filter%3E%3Cimage filter='url(%23b)' x='0' y='0' height='100%25' width='100%25' xlk%3Ahref='data%3Aimage/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAkAAAAGCAIAAACepSOSAAAACXBIWXMAAC4jAAAuIwF4pT92AAAAs0lEQVQI1wGoAFf/AImSoJSer5yjs52ktp2luJuluKOpuJefsoCNowB+kKaOm66grL+krsCnsMGrt8m1u8mzt8OVoLIAhJqzjZ2tnLLLnLHJp7fNmpyjqbPCqLrRjqO7AIeUn5ultaWtt56msaSnroZyY4mBgLq7wY6TmwCRfk2Pf1uzm2WulV+xmV6rmGyQfFm3nWSBcEIAfm46jX1FkH5Djn5AmodGo49MopBLlIRBfG8yj/dfjF5TUAAAAASUVORK5CYII='%3E%3C/image%3E%3C/svg%3E')" alt="" class="w-100 mw-100 h-to" width="600" height="250" srcSet=" 400w, 540w, 691w, 767w, 916w, 1200w" siz="(max-width: 440px) 440px,(max-width: 600px) 691px,(max-width: 768px) 691px,(m-width: 769px) and (max-width: 1023px) 960px,(m-width: 1024px) and (max-width: 1299px) 530px,(m-width: 1300px) and (max-width: 1439px) 691px,(m-width: 1440px) 916px,440px" dg="async"/></div><figptn class="ml-gutter mr-gutter mr-to-ns ml-to-ns font--subhead font-xxxs mt-xs left gray-dark">Burger Kg lnched s Proud Whopper at a lotn San Francis for this week only. (Courty of Burger Kg)</figptn></figure></div><div class="grid-body"><div class="wpds-c-PJLV wpds-c-PJLV-hSmMVC-isLuf2-false"><div class="wpds-c-jUMcim wpds-c-jUMcim-ibVGacg-css hi-for-prt mb-sm"><div class="PJLV PJLV-ieDMgMI-css flex ems-center" nfig="[object Object]" data-qa="article-actns"><div class="wpds-c-mfMEg"><div class="wpds-c-kSOqLF wpds-c-hnjNCH wpds-c-kSOqLF-bywHgD-variant-primary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-hZSyid-isOutle-te wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-futx-cv wpds-c-hnjNCH-eNNUQD-cv wpds-c-hnjNCH-jGqLyO-cv"><div id="gift-share" data-ttid="gift-share" class="PJLV PJLV-ieGzigK-css hi-for-prt"><button aria-haspopup="dialog" aria-expand="false" aria-ntrols="gift-share-drawer" role="button" tabx="0" aria-label="Share this article" id="gift-share-drawer-ntrol" data-ttid="gift-share-drawer-ntrol" class="wpds-c-PJLV wpds-c-gsmDXe wpds-c-gsmDXe-dTGBTO-placement-ActnBar foc-highlight"><svg xmlns=" fill="currentColor" viewBox="0 0 16 16" class="wpds-c-fBqPWp wpds-c-fBqPWp-idCxsxc-css " aria-hidn="te" focable="false" role="img"><path fill="currentColor" d="M8 .6v3.8h.1c-4.4 0-7.3 4.5-6.9 8.8.1.8.2 1.2.2 1.2l.2 1 .4-1.3c.8-2 2-4 6.2-3.9H8v4l7-6.9L8 .6Zm1 11.3V9.3h-.9c-3 0-4.8.5-6.2 2.9.5-3.3 2.7-6.8 6.2-6.8H9V3l4.5 4.4L9 11.9Z"></path></svg></button></div><span aria-hidn="te" class="wpds-c-fBEbFG">Share</span></div></div></div></div></div><div class="teaser-ntent grid-center"><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Revelers who stopped for a sandwich at the Burger Kg along San Francis’s Pri Para this week were able to orr a limed edn Proud Whopper, the cha’s inic burger wrapped rabow-lored paper that unfolds to reveal the msage, “We are all the same si.”</p></div><div class="article-body" data-qa="article-body"><div class="db dn-ns mr-neg-gutter ml-neg-gutter mb-md hi-for-prt" data-qa="subscribe-promo"><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div><a class="pt-sm pb-sm flex ems-center bold font-xxxs font-xxs-ns jtify-center" href=" target="_blank" rel="noreferrer noopener" style="lor:#166dfc;borr:none"><svg class="ntent-box" width="24" height="24" viewBox="0 0 24 24" xmlns=" aria-hidn="te" focable="false" role="img"><tle>Wp</tle><path d="M11.055 8.728l-1.018-1.019-.782.782v6.292l1.782 1.564.018-.019v-7.6zm-4.11.236L5.674 7.71l-.836.855v6.237l1.545 1.327.564-.636V8.964zm2.656 9.074l-2.528-2.182-1.927 2.182-2.619-2.255v-3.564h-.509c-.454 0-.672.273-.745.636H1.09a2.89 2.89 0 0 1-.091-.69c0-.473.2-1.71 1.527-1.71V7.691c0-1.073-.709-1.127-.709-2.054 0-1.037.982-2 2.782-2.637l.164.145c-.6.291-1.09.655-1.09 1.437 0 1.2 1.163.89 1.163 2.782v.727l2.127-2.236 2.237 2.2 2.109-2.2 2.036 2v6.728l-3.745 3.455zm11.108-9.625l-1.073-.982-.964 1.018v6.6c.855.11 1.491.4 2.019.964l.018-.018V8.413zm-2.382.418l-.528.545v10.237l.528.492V8.83zm1.49 9.055c-.308-.382-.69-.709-1.145-.836v3.782l-.036.018-1-.927-2.11 1.945-.036-.018V16.96c-.636.145-1.327.545-1.854 1.2l-.146-.091c.127-1.4.818-2.436 2-2.837v-3.545h-.382c-.527 0-.89.363-.963.763h-.219c-.054-.145-.127-.381-.127-.836 0-.891.6-1.564 1.582-1.564h.11V8.085l-.655-.582-.51.51-.254-.237 2.018-2.073 1.71 1.564V9.05l.527-.564v-2.09h.345v1.727l2.273-2.419L23 7.576v7.91l-3.182 2.4z" fill-le="evenodd"></path></svg><span class="mr-xs ml-xs gray-darkt flex ems-center">Get the full experience.<span class="ml-xs subs-theme blue">Choose your plan</span></span><svg class="ntent-box" width="16" height="16" viewBox="0 0 16 16" xmlns=" style="fill:#166dfc" aria-hidn="te" focable="false" role="img"><tle>ArrowRight</tle><path d="M7.664 1.25l6 6a1 1 0 010 1.414l-6 6L6.25 13.25 10.499 9H2V7h8.585L6.25 2.664 7.664 1.25z" fill-le="nonzero"></path></svg></a><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The marketg mpaign is only the latt effort by some of the natn’s largt nsumer brands, cludg Co-Cola, Banana Republic, Allstate Insurance, Marrtt and Chevrolet, to urt lbian, gay, bisexual and transgenr ctomers through advertisg that acknowledg the LGBT muny or shows support for issu such as same-sex marriage.</p></div></div><div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“We are always lookg to engage our guts on a lol level and be part of regnally relevant events,” Kelly Gomez, Burger Kg’s director of wt ast field marketg, said a news release. “Wh one of our rtrants on the Pri Para route, was a natural f to be volved and celebrate by givg somethg back to the muny.”</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But the Burger Kg mpaign has bee more than jt a regnal event. News of the Proud Whopper spread quickly on social works, cludg Twter and Facebook, and the story was picked up by both mastream and LGBT media outlets.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“They ma a cisn to nnect to the gay muny a way that no other pany their tegory or dtry has done. Beg the first to do somethg a tegory or dtry is always the bt bee everyone else will follow su,” said Andrew Isen, print of <a href=">WMark Concepts</a>, a Washgton, D.C.-based marketg firm.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“While the program was unique to San Francis and was a very limed program, the social media aspect of will go viral and will go natnwi as a e célèbre the LGBT muny,” Isen add.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But some market rearch shows LGBT nsumers rpond bt when pani reprent them  natnal ads distributed through mastream channels. Burger Kg’s week-long stunt a cy known for s large LGBT populatn and progrsive polics may not be viewed as particularly risky or groundbreakg.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“In the past, most brands have been outreachg to the LGBT muny through the LGBT media and was almost a safe way of dog bee the only people seeg were LGBT people,” said David Paisley, senr rearch director at Communy Marketg and Insights, a market rearch firm foced exclively on the LGBT muny.</p></div><div class="article-body" data-qa="article-body"><div id="gift-share-le" data-ttid="gift-share-le" class="PJLV PJLV-ilotWTr-css hi-for-prt"><button aria-haspopup="dialog" aria-expand="false" aria-ntrols="gift-share-drawer" role="button" tabx="0" aria-label="Share this article" id="gift-share-drawer-ntrol-le" data-ttid="gift-share-drawer-ntrol-le" class="wpds-c-PJLV wpds-c-gsmDXe wpds-c-gsmDXe-goNocI-placement-Inle foc-highlight"><div data-ttid="gift-share-terstial-trigger" class="wpds-c-kPqOkS wpds-c-kPqOkS-jtSXsT-hasSubsText-false"><span class="wpds-c-hBJqc"><span class="wpds-c-dzSncg">Share this article</span></span><span class="wpds-c-eCvK"><span class="wpds-c-enedHQ wpds-c-enedHQ-cCdK-isShown-false">Share</span><svg xmlns=" fill="currentColor" viewBox="0 0 16 16" aria-hidn="te" focable="false" role="img" class="wpds-c-fBqPWp wpds-c-fDHGth"><path fill="currentColor" d="M8 .6v3.8h.1c-4.4 0-7.3 4.5-6.9 8.8.1.8.2 1.2.2 1.2l.2 1 .4-1.3c.8-2 2-4 6.2-3.9H8v4l7-6.9L8 .6Zm1 11.3V9.3h-.9c-3 0-4.8.5-6.2 2.9.5-3.3 2.7-6.8 6.2-6.8H9V3l4.5 4.4L9 11.9Z"></path></svg></span></div></button></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“What we’ve really learned over the last uple of years is the bt way to reach the LGBT muny and imprs the LGBT muny is through mastream media outreach,” Paisley add. “What the LGBT people have been sayg is don’t segregate so much. We expect to see your mastream advertisg, not all the time, but once a while.”</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The advertisement that Co-Cola aired durg the 2014 Super Bowl offers a prime example. The mercial featured “Ameri the Betiful” beg sung multiple languag as imag of men, women and children of different rac, ethnici and religns flashed across the screen. Among those the mercial were a pair of gay fathers at a roller rk wh their dghter.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="wpds-c-gdKvqu wpds-c-gdKvqu-iPJLV-css raw-html overriStyl" data-qa="raw-html"><div><div class="flex-embed"><iame allowfullscreen="allowfullscreen" ameborr="0" height="315" src="// width="560"></iame></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Though the advertisement is ls overt than a rabow-wrapped Whopper, Co-Cola’s cisn to clu LGBT people on the largt and most expensive advertisg platform Amerin televisn was viewed as a bolr move. And bold mov build brand regnn.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“When we do [rearch], we will fd that those brands that ma some kd of mercial, outreach or social media strategy to everyone are the on that stay top of md,” Paisley said.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">A 2013 study nducted by Communy Marketg and Insights asked participants to list brands they purchase bee of the pani’ support for LGBT people and . Those that topped the list have regularly e out support of LGBT issu, such as Starbucks or Amazon, or have chosen and stood behd LGBT spokpeople, such as JCPenney.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“What pani are learng is once they have garnered the affy of the LGBT nsumer, they have ptured that nsumer for life,” said Isen at WMark Concepts .</p></div><div class="article-body" data-qa="article-body"><div data-qa="article-image" class="hi-for-prt"><div style="m-height:358px"></div></div></div><div class="wpds-c-ipATMk wpds-c-ipATMk-hCiGAB-removeMobileStyl-te"><div class="wpds-c-dhzjXW wpds-c-dhzjXW-iPJLV-css overriStyl"><div id="gift-share-end" data-ttid="gift-share-end" class="PJLV PJLV-idiqKOk-css hi-for-prt"><button aria-haspopup="dialog" aria-expand="false" aria-ntrols="gift-share-drawer" role="button" tabx="0" aria-label="Share this article" id="gift-share-drawer-ntrol-end" data-ttid="gift-share-drawer-ntrol-end" class="wpds-c-PJLV wpds-c-gsmDXe wpds-c-gsmDXe-iIVoLq-placement-Shortcut foc-highlight"><div class="wpds-c-UazGY" id="gift-share-shortcut" data-ttid="gift-share-shortcut"><svg xmlns=" fill="var(--wpds-lors-primary)" viewBox="0 0 16 16" aria-hidn="te" focable="false" role="img" class="wpds-c-fVfumU "><path fill="currentColor" d="M8 .6v3.8h.1c-4.4 0-7.3 4.5-6.9 8.8.1.8.2 1.2.2 1.2l.2 1 .4-1.3c.8-2 2-4 6.2-3.9H8v4l7-6.9L8 .6Zm1 11.3V9.3h-.9c-3 0-4.8.5-6.2 2.9.5-3.3 2.7-6.8 6.2-6.8H9V3l4.5 4.4L9 11.9Z"></path></svg><div class="PJLV wpds-c-kwcHlj">Share</div></div></button></div></div><div class="PJLV PJLV-iipsdti-css"><div></div></div><div class="PJLV PJLV-iipsdti-css"><div></div></div><sectn class="PJLV PJLV-iipsdti-css dn-ns hi-for-prt" data-ttid="mostRead" subscriptns-sectn="ntent"><div data-ttid="lazy-most-read-parent" class=""><div style="m-height:800px"></div></div></sectn><div class="PJLV PJLV-ickXkbz-css"><div data-qa="newsletter" class="hi-for-prt relative"><div class="dib w-100"><div><div class="flex jtify-center align self-center center transn-all duratn-400 ease--out" data-qa="sc-newsletter-signup" aria-label=""><svg aria-labelledby="react-aria-1-aria" role="img" viewBox="0 0 100 80"><tle id="react-aria-1-aria">Loadg... .

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