Rabow flags, pk triangl, the Greek letter ''Lambda'', eedom rgs, green rnatns, red ribbons, there are many symbols adopted by the LGBTQ through the s, but how about the Lavenr Rhoceros? Gay Media Actn Advertisg was formed Boston by Tom Manti, Bernie Toale, and Daniel Thaxton. Artists Thaxton and Toale, me up wh the
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HOW A LAVENR RHO BEME A SYMBOL OF GAY RISTANCE IN '70S BOSTON
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A lavenr rho ed a lot of ntroversy Boston durg the seri of ads were created by Gay Media Actn-Advertisg to enurage the visibily of Boston's gay muny. (Courty The History Project)Two Boston artists, Daniel Thaxton and Bernie Toale, reimaged the rho for a public ad mpaign helmed by Gay Media Actn-Advertisg.
Toale, who was also a -founr of Gay Media Actn, explaed that the rho was chosen bee “ is a much maligned and misunrstood animal” and that the lor me om the mixture of pk and blue, a symbolic merger of the mascule and feme.
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The ads were meant to enurage the visibily of the LGBTQ muny March of 1974, Gay Media Actn sent prs packets tailg the ad mpaign to media outlets Boston.