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TARGET LNCH GAY PRI LE DPE BOYTT
Compani like Nike or Starbucks n more easily create products or mpaigns around gay and transgenr issu or Pri Month bee their nsumers tend to be younger and more progrsive, said David Johnson, the chief executive of Strategic Visn PR Group Atlanta.
“When they embrace the gay or transgenr muny, ’s not out of le wh their re beliefs, ” he said. Levi’s has a mpaign showg a half-dozen gay and transgenr people talkg about how they show up while wearg the pany’s nim and a number of other pani are beg much ls forthg about specific Pri Month plans. “Whe gay men are the one segment that are most likely reprented on our screens, whether ’s programg or ads, ” said Lisette Arsuaga, -founr of the Alliance for Inclive and Multicultural Marketg.
“I was like ‘oh target pri isn’t that bad this year’ and then I saw this lol, ” someone tweeted about a shirt the llectn that purports homophobia and transphobia “n be cured wh tn. “It’s fally that time of the year when the target pri llectn mak me (a gay person) slightly homophobic, ” someone said above a llage of shirts they seemed to be mockg.
TARGET LNCH GAY PRI PRODUCTS: WE ‘PROUDLY STAND WH THE LGBT MUNY’
‘Gay’ green jumpsuThen there’s the green jumpsu that jt says the one word — “gay” — on the back. ”But the “gay” green jumpsu still had s crics.
One simply says “better out than ” — and another has ught attentn for s choice of words: “not me livg my gayt life. — haley (@hairpntrigger) May 1, 2023“Babe wake up Target Pri Merch jt dropped, ” someone tweeted while sharg their hl, which clud both the “better out than ” shirt and one that says “not a phase” wh the phas of the wake up Target Pri Merch jt dropped (this is my hl, rporatns profg off pri month is obvi kd of sketch but the are fun)(special shout out to the gay in shrek gassy quote tshirt) — Tyle Christensen (@tylerrlchris) May 8, 2023Queer artists, trans solidaryEven as social media ers dragged some of the signs as “silly” or “crge, ” many also praised the retailer for hirg queer artists to subm signs and associatg s rporate name wh signs that support transgenr people. ” they was set to fly durg Pri month — then California town cried as ‘divisive’No, Spir Halloween don’t sell ‘Gay Guy’ stum.
The pany ns advertisements to appeal to LGBTQ ctomers and employe, and sells t-shirts, ffee mugs and merchandise wh rabow flags and other symbols of gay rights. As queer Amerins face a historic onslght of anti-LGBTQ legislatn, a normalizg of homophobic and transphobic rhetoric om right-wg policians and a surge of vlent attacks, Target’s standout msage for Pri Month is simple: “Live Lgh Lbian.