Gay Lea Foods Co-operative Limed ("Gay Lea Foods"), a Canadian farmer-owned -operative wh members on approximately 1,400 dairy farms across Ontar and Manoba, v you to step si Share Joy by Gay Lea, a plimentary holiday experience that will raise signifint funds for chary while providg visors wh a space to journey through immersive exprsns of joy.
Contents:
- GAY LEA – SHARE JOY
- GAY LEA FOODS UNVEILS "SHARE JOY BY GAY LEA" HOLIDAY EXPERIENCE
- GAY LEA COTTAGE CHEE COMMERCIAL
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- ENWAVE KEEPS MOMENTUM GOG WH GAY LEA FOODS COMMERCIAL STARTUP
- GROBER NUTRN ACQUIRED BY GAY LEA FOODS
GAY LEA – SHARE JOY
* gay lea commercial *
Gay Lea Food’s dairy products start wh farm h, wholome k. Gay Lea Foundatn announc 13 new charable grants. The Gay Lea Foundatn is pleased to announce 13 new charable grants supportg tn, poverty relief, and/or muny well-beg projects Canada, Ai, and South Ameri.
Dairy operative Gay Lea Foods is leang more to emotive storytellg than products as unveils s latt master brand mpaign.
GAY LEA FOODS UNVEILS "SHARE JOY BY GAY LEA" HOLIDAY EXPERIENCE
Kansas Cy’s first Pri para 1977 was spearhead by Lea Hopks, whose anizg sparked a wir gay rights movement that ntu today. But was only a few weeks after that succsful event that Hopks found herself on the fense aga, when a proment anti-gay activist me on a csa through town. * gay lea commercial *
Sara Abe, senr director, mercial pabili and marketg at Gay Lea, tells strategy the mpaign is foced on showsg aspects of everyday life a real, unvarnished way. Prev marketg, she not, was very product-based, but wh s new master brand mpaign, Gay Lea has an opportuny to step away om that kd of functnal storytellg. Created by new Gay Lea AOR Blackjet, is the first mpaign to be anchored by the CPG’s “Share Joy” brand posng.
GAY LEA COTTAGE CHEE COMMERCIAL
The goal is to strengthen brand awarens and grow market share of Gay Lea’s butter, sour cream and whipped cream product l.
Blackjet, together wh Te Media, has been workg wh the Gay Lea brand team to lnch the mpaign to ci wh the holiday season – a time when rg for and nnectg wh people around food are top of md. Gay Lea Foods Co-operative Ltd is a leadg Canadian -operative wh members on roughly 1, 400 dairy farms across Ontar and Manoba.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
Gay Lea Foods is brgg s “Share Joy” mpaign to life a larger-than-life way. Another room lets visors live out their ner A-ha mic vio dreams, wh black-and-whe le drawgs of a dg room full of baked goods and Gay Lea gredients.
“[This] is our way of brgg [“Share Joy”] to life through a meangful and immersive experience, ” says Sara Abe, senr director of marketg and mercial pabili of Gay Lea Foods. Gay Lea will be donatg one dollar to the BGC Canada for every image of the experience shared on social media g the “#GayLeaShareJoy” hashtag or taggg Gay Lea on Instagram, raisg up to $10, 000 for the Canadian youth-servg charable and muny servic anizatn.
Gay Lea Foods, the farmer-owned -operative wh members on approximately 1, 400 dairy farms across Ontar and Manoba, is aga workg wh Chalkboard Marketg for all aspects of the program cludg strategy, creative and executn. Gay Lea Foods, Ontar’s biggt dairy operative, is lnchg s new brand mpaign support of s butter, sour cream and whipped cream product l an effort to grow s share of Canada’s $15.
ENWAVE KEEPS MOMENTUM GOG WH GAY LEA FOODS COMMERCIAL STARTUP
The new mpaign, created by Blackjet, is the first to be anchored by Gay Lea’s ‘Share Joy’ brand posng.
Blackjet was appoted as Gay Lea’s AOR March 2022 and, together wh Te North Media, has been workg wh the brand team at Gay Lea to velop and produce the new mpaign to ci wh the fall-wter surge home bakg. Focg on the e of Gay Lea products for home bakg, the mpaign emphasiz the joy of sharg food and highlights Gay Lea’s roots as a farmer-owned dairy -operative.
GROBER NUTRN ACQUIRED BY GAY LEA FOODS
Increasgly, however, nsumers judge food qualy not jt by name faiary but by the transparency and ethics of s supply cha and Gay Lea’s farmer-owned stcture feeds directly to posive qualy perceptns.
Commentg on the mpaign, Rob Galletta, CEO and CCO of Blackjet said, ‘Gay Lea is one of those brands that everybody regniz but nobody really knows.
The team at Gay Lea wanted the brand to have pot of view that’s relevant to nsumer needs but also ownable and distctive. It was created for the brand: Gay Lea, by ad agency: Blackjet. Client: Gay Lea Senr Director, Commercial Capabili & Marketg: Sarah Abe Brand Manager: Marcela Rodriguez Executive Vice Print, Sal, Marketg & Supply Cha: Mike Renton Director: Mike Rae Director of Photography: Mack Calistan Agency: Blackjet Chief Creative Officer: Rob Galletta Associate Creative Director: Eric Mair Associate Creative Director: Cameron Ward Group Acunt Director: Ali Dalfen Acunt Manager: Isabella Verrilli Productn Company: Impossible Studs Executive Producer: Maddy O’Shghnsy Executive Producer: Mar D’Angelo Producer: Michael Fal Productn Manager: Rku Das Gupta Productn Coordator: Domenic Clark Lotn Manager: Jason Rodricks Food Stylg: The Food Group Photography: Louisa Nilaou 1st AC: Max Lzg 2nd AC: Alex Berceanu DMT/ VTR: Peter Hatch Gaffer: John Mch Key Grip: Todd Thompson Bt Electric: Matt Aia Productn Digner: Joshua Turp Set Drser: Ariel Hugh Makp & Hair: Liv Tsai Wardrobe Stylist: Heidi Frontel Ed Hoe: nimpere Edor: Steve Puhach Onle: Darlg VFX Colourist: Kassi Bellamy Composer: Nick Grimshaw SFX: Taylor Brockelsby.