Ken Howard, LCSW, a psychotherapist who specializ therapy wh gay men, wr about gay men and alhol, and overg problems wh drkg.
Contents:
- HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS
- WHAT IS THE GAYT DRK
- GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?
- GAY MEN, WE HAVE A DRKG PROBLEM
- LIQUOR LAWS ONCE TARGETED GAY BARS. NOW, ONE STATE IS APOLOGIZG.
- GAY MEN AND ALHOL: THE RELATNSHIP WH THE BOTTLE
HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS
For many years, the term 'gay water' has been known wh the queer muny as a lloquialism for a vodka soda. As of today, the brand Gay Water officially lnch to brg that phrase to the mastream as one of the first alholic beverag found and ground the LGBTQ+ muny. * gay alcoholic beverages *
Brewed wh a choice blend of Vienna Malt and Mandara Hops, Gay Beer is a goln lager wh not of honey and crisp cs that’s sure to satisfy you beer drkers. Honorg the rich herage of the LGBTQ+ muni past while regnizg the tegry of the muni prent, Gay Beer celebrat the nnectns ma through sharg a beer wh the people you love.
As avid beer drkers and members of the queer muny, Jason Pazmo and Jon Moore found Loyal Brands and created Gay Beer to start a nversatn and make a nnectn. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
WHAT IS THE GAYT DRK
A gay drk is one that is enjoyed by people who intify as gay. This uld be any type of drk, om cktails and we to beer and soda. There is no one * gay alcoholic beverages *
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?
Urban Dictnary, "Gay Water" is "A vodka soda water wh lemon or lime. A gay man's perfect gateway to a good buzz and a small waistle." In a sentence: * gay alcoholic beverages *
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
GAY MEN, WE HAVE A DRKG PROBLEM
Alhol gay bars brought our muny together. And is also stroyg . * gay alcoholic beverages *
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
LIQUOR LAWS ONCE TARGETED GAY BARS. NOW, ONE STATE IS APOLOGIZG.
Lbian, bisexual, transgenr, and gay alhol treatment programs mt acunt for the unique risk factors the LGBTQ+ muny fac. * gay alcoholic beverages *
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
GAY MEN AND ALHOL: THE RELATNSHIP WH THE BOTTLE
New Jersey’s attorney general apologized for s-old state polici that shuttered bars for allowg gay patrons to ngregate. * gay alcoholic beverages *
An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.
Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.Spencer Hodson/Instagram.
The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.1-ch height.