A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney.
Contents:
- GAY BAR BOYTTS BUD LIGHT AFTER ANHSER-BCH ‘ABANDONED’ QUEER MUNY DYLAN MULVANEY FIAS
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
GAY BAR BOYTTS BUD LIGHT AFTER ANHSER-BCH ‘ABANDONED’ QUEER MUNY DYLAN MULVANEY FIAS
* gay busch light *
A Mneapolis gay bar is reportedly dumpg Bud Light beer, and Anhser-Bch beverag cg a lack of “tegry” om the pany, acrdg to a lol report. Mneapolis gay bar The Saloon is replacg Anhser-Bch wh lol breweri bee of the way the beer giant handled the backlash over fluencer Dylan Mulvaney, Star Tribune reported Monday.
The Saloon, a gay bar Mneapolis, is no longer servg Anhser-Bch after their sndal wh Dylan Mulvaney. Some gay bars Chigo have siarly mted to dumpg Bud Light. In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.