The promise and perils of marketg to the gay muny | Bs
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JAGUARS ASSOCIATE STRENGTH ACH OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
* gay the gay lego set *
"I wanted to create a mol that symboliz clivy and celebrat everyone, no matter how they intify or who they love, " Matthew Ashton, vice print, sign, at the Lego, who intifi as LGBTQ+, highlighted the importance of the set for queer youth, and said he wished he had a siarly affirmg toy when he was growg up gay, sayg " would have been such a relief to know that somebody had my back. Gay LEGOs are “for the children. Vice Print of Dign at the LEGO Group Matthew Ashton shared the reason he created the new set, sayg beg openly gay himself, he wanted to make a real statement wh this sign about “love and clivy, ” addg that children “are our role mols and they wele everyone, no matter their background.
Ashton add that he faced a lot of negativy growg up while beg openly gay durg the height of the HIV/AIDS crisis.
I grew up the 80s and was obvly a gay kid. There was a lot of negativy back then around beg gay; was right the middle of the AIDS crisis when I was a young teen and that was credibly dntg and sry, ” Ashton said his statement. LGBT is still a popular term ed to discs genr and sexual mori, but all GSRM are wele beyond lbian, gay, bisexual, and transgenr people who nsent to participate a safe space.
Kev Maxen, an associate strength ach wh the Jacksonville Jaguars, has bee the first male ach a major U.S.-based profsnal league to e out as gay. * gay the gay lego set *
Bs | When to md your bsThe promise and perils of marketg to the gay muny“IT IS A brandg msage that fs to the moral nfn of our time, ” thunred Albert Mohler, the high-profile print of the Southern Baptist Theologil Semary Louisville, Kentucky, one of his daily podsts at the end of May. Christian evangelil lears and punds at Fox News, a nservative ble work, are up arms about the ternatnal lnch on June 1st, the first day of Pri month, of LEGO’s lbian, gay, bisexual, transgenr, queer, tersex, asexual and anyone who is not clud ( LGBTQIA+) set. Marketg gay-themed products n be a boon for nsumer-goods pani—or a huiatg embarrassment.
In the early 1980s Swen’s Absolut vodka was one of the first nsumer brands to go after the gay nsumer (nsired a trendsetter) by advertisg LGBTQ media outlets, sponsorg events such as the Pri para and donatg to chari. ) In the past the pany ma a few subtle nods to gays, such as a ltle rabow flag a mol of Trafalgar Square and a bri and groom sold separately.