Wells Fargo: Ad wh Gay Couple Reflects 'Demographic Realy' | Amerin Banker

Contents:

• HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
• KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
• A GAY UPLE RAN A RAL RTRANT PEACE. THEN NEW NEIGHBORS ARRIVED.
• JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY
• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
• WELLS FARGO: AD WH GAY COUPLE REFLECTS 'DEMOGRAPHIC REALY'
• TEXAS JUDGE WHO DON’T WANT TO PERFORM GAY MARRIAGE CEREMONI HOP WEB SIGNER’S SUPREME COURT SE HELPS HER FIGHT

HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON

Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg.

Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny. “It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs. … Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today.

AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture. “Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

“That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.

Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media. “Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted. Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple.

That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola. Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat. From 2012 to 2017, the percentage of Amerins who intified as lbian, gay, bisexual, or transgenr also rose a b om 3.

A GAY UPLE RAN A RAL RTRANT PEACE. THEN NEW NEIGHBORS ARRIVED.

Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics. But the largt generatn of young adults is still far more acceptg of gay marriage than their precsors. A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers.

A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot.

An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why.

JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY

Brands that chose to reprent gay and lbian people were takg a huge risk. In 1986, the vodka brand Absolut created an ad that clud the artwork of Keh Harg, an AIDs advote who was openly gay at the time.

To draw a rrelatn to the prent day, another vodka brand, Stoli, 40 years later produced an ad honorg polician and gay rights activist Harvey Milk wh a specially themed bottle–and a robt ad mpaign to support the lnch. Even though their support was often subtle, the ads still shocked the world wh their mastream reprentatn the face of a wily homophobic culture. Wh the ntug taboo agast gay reprentatn and the backlash om queer-iendly ads the 1980s, brands ntued to shy away om the overt reprentatn of LGBTQ+ people most advertisements.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

It was IKEA that first ma wav wh their mercial that featured an openly gay uple. As one of the first reprentatns of a gay uple takg part normal activi, like shoppg for furnure, this mercial paved the way toward LGBTQ+ acceptance durg this era. For the first time, mastream Ameri saw a gay uple portrayed the same as any other uple a healthy, romantic relatnship.

But wh gay marriage still illegal and a lgerg stigma surroundg queer inti, most brands played safe.

Dpe the growg prence of gay characters early 2000s entertament, pani still risked backlash for showg explic LGBTQ+ clivy.

HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON

Levi’s took a more direct approach wh a mercial that had two distct endgs, one for a straight dience and one for a gay dience. The northern Italian cy of Padua has started removg the nam of non-blogil gay mothers om their children’s birth certifit unr new legislatn passed by the “tradnal fay-first” ernment of Prime Mister Grgia Meloni.

Surrogacy is illegal Italy, and gay marriage has not been legalized. “There is no discrimatn agast children, ” Fay Mister Eugenia Roccella told parliament when she troduced the bill June, explag that the children of gay upl would have accs to school and medil servic jt like those who only have one livg parent.

It is important to note that the same-sex soc-sexual behavr observed the study is distct om homosexual behavr bee s motivatn and purpose are social, said Jean-Baptiste Le, who studi primate behavr at the Universy of Lethbridge Canada and was not volved the new rearch.

WELLS FARGO: AD WH GAY COUPLE REFLECTS 'DEMOGRAPHIC REALY'

To be classified as te homosexual behavr, the form, motivatn and functn would all have to be sexual nature, he said. Adam* said was dangero to e out as gay his home untry and feared beg forced to an arranged marriage wh a said he was "so lucky" to wed his soulmate, Ray, Manchter and wish everyone uld marry who they love.

TEXAS JUDGE WHO DON’T WANT TO PERFORM GAY MARRIAGE CEREMONI HOP WEB SIGNER’S SUPREME COURT SE HELPS HER FIGHT

There are more than 60 untri wh laws that crimalise same-sex sexual acts acrdg to the Internatnal Lbian, Gay, Bisexual, Trans and Intersex Associatn, cludg Sdi Arabia. 'Authentilly myself'Ray said he had also stggled growg up gay the 1970s and 80s England, which was "tough" said his relig school "dmmed to you, 'you are gog to hell'" Adam returned home to Sdi Arabia, spe beg more than 3, 000 apart and later rtricted by the Covid-19 panmic, they kept touch daily and the romance years ago, Ray proposed on a vio ll and after succsfully applyg for a UK fiancé visa, Adam moved to Manchter December 2022.

Adam said he had been aaid to even wear lours his home untry so the first thg he did when he moved was start to "grow my mullet, got my ears pierced and booked appotments for tattoos" relled how, ntrast, one of his gay iends Sdi had been forced to marry a woman, addg: "It has ed not only his life but the life of his wife. The uple, who live London, said a "really betiful memory" was on the way home when one of their sons shouted out of the black b wdow to Trafalgar Square, "My dads jt got married" and cheered "Yay, gay marriage".