Kev Maxen be first male ach a US men’s pro sports league to publicly e out as gay | CNN

Contents:

• TOYOTA DEALER DEBUTS GROUNDBREAKG AD FEATURG GAY COUPLE: {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY LTER FABIAN BRATHWAEMAY 9, 2014/12:59 PMBY LTER FABIAN BRATHWAEMAY 9, 2014 / 12:59 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"TOYOTA DEALER DEBUTS GROUNDBREAKG AD FEATURG GAY COUPLE: WATCH","DATEPUBLISHED":"2014-05-09T16:59:34.000+0000","DATEMODIFIED":"2014-05-09T16:59:34.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"LTER FABIAN BRATHWAE","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AN OAKLAND, CALIFORNIA, TOYOTA ALERSHIP HAS PRODUCED WHAT MAY BE THE FIRST R MERCIAL TO EXCLIVELY FEATURE A SAME-SEX {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"AS FAR AS I KNOW—AND I SPECIALIZE TOMOTIVE ADVERTISG—NO ONE HAS EVER SEEN A LOL ADVERTISEMENT THAT HAS A SAME-SEX UPLE ," HANDCRAFTED MEDIA'S DAVID PIPPENGER TOLD SF GATE. A NATNAL MPAIGN SPONSORED BY CHEVROLET CLUD SAME-SEX FAI DURG THE SUPER BOWL, BUT THEY WERE NOT THE SOLE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE MERCIAL, PRODUCED BY ONE TOYOTA OF OAKLAND, HAS BEEN QUIETLY NNG FOR MORE THAN A WEEK, BUT STILL MANAGED TO E A STIR, WH ONE YOUTUBE MENTER PLAG: "KEEP YOUR POLICS OUT OF ADS, TOYOTA. KIDS WATCH TV AND DON'T NEED TO SEE THIS CRAP."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}ONE TOYOTA'S OWNER BRIAN MCCAFFERTY IS NOT STANDG FOR ANY OF THAT CRAP: "THIS IS NORTHERN CALIFORNIA, NOT ALABAMA," HE SAID. "I DON'T KNOW IF ANYONE HAS CHECKED, BUT 'S 2014."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AMEN. FASTEN YOUR SEATBELTS AND TAKE A RI THE TOYOTA AD BELOW:{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;POSN:RELATIVE;PADDG-BOTTOM:56.49999999999999%;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;POSN:ABSOLUTE;HEIGHT:100% !IMPORTANT;WIDTH:100% !IMPORTANT;}{BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS
• THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
• WATCH TOYOTA'S GAY-POSIVE SUPER BOWL AD
• TOYOTA SPECIAL OFFERS GAY
• TOYOTA SPECIAL OFFERS GAY
• TOYOTA DEALER GAY
• WHAT ARE THE TOP GAY-FRIENDLY CARS?
• GAY FAY AUTO
• KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
• JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

TOYOTA DEALER DEBUTS GROUNDBREAKG AD FEATURG GAY COUPLE: {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY LTER FABIAN BRATHWAEMAY 9, 2014/12:59 PMBY LTER FABIAN BRATHWAEMAY 9, 2014 / 12:59 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"TOYOTA DEALER DEBUTS GROUNDBREAKG AD FEATURG GAY COUPLE: WATCH","DATEPUBLISHED":"2014-05-09T16:59:34.000+0000","DATEMODIFIED":"2014-05-09T16:59:34.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"LTER FABIAN BRATHWAE","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AN OAKLAND, CALIFORNIA, TOYOTA ALERSHIP HAS PRODUCED WHAT MAY BE THE FIRST R MERCIAL TO EXCLIVELY FEATURE A SAME-SEX {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"AS FAR AS I KNOW—AND I SPECIALIZE TOMOTIVE ADVERTISG—NO ONE HAS EVER SEEN A LOL ADVERTISEMENT THAT HAS A SAME-SEX UPLE ," HANDCRAFTED MEDIA'S DAVID PIPPENGER TOLD SF GATE. A NATNAL MPAIGN SPONSORED BY CHEVROLET CLUD SAME-SEX FAI DURG THE SUPER BOWL, BUT THEY WERE NOT THE SOLE {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}THE MERCIAL, PRODUCED BY ONE TOYOTA OF OAKLAND, HAS BEEN QUIETLY NNG FOR MORE THAN A WEEK, BUT STILL MANAGED TO E A STIR, WH ONE YOUTUBE MENTER PLAG: "KEEP YOUR POLICS OUT OF ADS, TOYOTA. KIDS WATCH TV AND DON'T NEED TO SEE THIS CRAP."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}ONE TOYOTA'S OWNER BRIAN MCCAFFERTY IS NOT STANDG FOR ANY OF THAT CRAP: "THIS IS NORTHERN CALIFORNIA, NOT ALABAMA," HE SAID. "I DON'T KNOW IF ANYONE HAS CHECKED, BUT 'S 2014."{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}AMEN. FASTEN YOUR SEATBELTS AND TAKE A RI THE TOYOTA AD BELOW:{BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;POSN:RELATIVE;PADDG-BOTTOM:56.49999999999999%;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;POSN:ABSOLUTE;HEIGHT:100% !IMPORTANT;WIDTH:100% !IMPORTANT;}{BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot.

An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why. This mercial om CarGus was actually hailed “the gayt mercial of the year” by many.

The 30-send ad shows one gay man shoppg for rs onle as he clar his need to “move on” and get “more space” for his outdoor gear. The Norwegian postal service Posten went viral this Christmas after showg Santa Cls a gay relatnship.

THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”

Tled When Harry met Santa,’ the simply adorable queer love story marks the upg ​50th anniversary sce homosexualy was crimalized the untry. His spir then appears, to everyone’s surprise, and he out as gay to all of his livg relativ, standg proudly and hand--hand wh another man – who is now his partner. A mercial for the “revented” Toyota Camry revented Super Bowl advertisg wh what may be the first gay-iendly moment a game spot.

Thanks to tons of shback and rebate plans available for this year's Toyota fleet, you n't afford to miss out on new Toyota offers Gay, Wt Virgia.

WATCH TOYOTA'S GAY-POSIVE SUPER BOWL AD

Wh high qualy service and tons of offers to choose between, drop your muny Toyota aler to fd new r rebat Gay, Geia to ensure you save as much as money as you n on your next r purchase.

TOYOTA SPECIAL OFFERS GAY

Fd each and every Toyota OEM part you uld need and top qualy service for jobs like oil chang and headlight assembly at your Toyota Dealers Gay, Geia. It’s no surprise that the vehicl most rearched by gay, lbian, bisexual and transgenr shoppers are those produced by gay-iendly tomakers.

Classifi vehicle manufacturers as gay-iendly or not based on their rporate polici for offerg domtic-partner benefs to their employe the U. Gaywheels has been keepg tabs on gay-iendly vehicl on a quarterly basis for the past 1.

TOYOTA SPECIAL OFFERS GAY

“Sce the ceptn of this list, the Top 10 Most-Rearched Vehicl have always e solely om gay-iendly tomakers, leatg the importance of a brand’s rporate polici and posns regard to the gay muny, ” said Joe LaMuraglia, founr of. Did the pany want to make advertisements for gay ctomers?

TOYOTA DEALER GAY

A Democratic print had jt passed “Don’t Ask, Don’t Tell”, and after IKEA aired one of the first major ad mpaigns pictg a gay uple, someone had lled a bomb threat on an IKEA store. It was such an unual cisn—and such a succs—that phed gay and lbian advertisg om the g to the mastream.

It’s that Suba cultivated s image as a r for lbians—and did so at a time when few pani would embrace or even acknowledge their gay ctomers. “The women were practilly mercials for Suba, ” John Nash, the creative director of the ad agency that ultimately ma Suba’s gay and lbian advertisements, relled 2004.

Gay seemed to be on the losg si of the culture war: the Clton Admistratn had jt created s “Don’t Ask, Don’t Tell” policy regardg homosexualy the ary, and 1996, Congrs would pass the Defense of Marriage Act. Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay.

WHAT ARE THE TOP GAY-FRIENDLY CARS?

When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads. Gay-iendly advertisg was largely limed to the fashn and alhol dtri. When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn mounted boytts, and someone lled a (fake) bomb threat on an IKEA store.

Today, this IKEA ad of a gay uple shoppg for a dg room table seems mundane. You’d be known as a gay pany.

In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market. “All the l of marketg went out the wdow at this fear” of marketg to gays and lbians, he says. When one Suba ad man, Tim Mahoney, proposed the gay-targetg ads talks wh Japane executiv, the executiv hurriedly looked up “gay” their dictnari.

GAY FAY AUTO

Acrdg to Bent, who is gay, they never faced disrpect wh Suba.

For a r pany, openly marketg to gay ctomers still felt new, if not taboo. Bent rells holdg pany meetgs wh nam along the l of “Who Are Gays and Lbians? The Suba team knew they had to support their gay and lbian employe if they wanted to appeal to lbian ctomers.

By 1996, Suba ads created by the Mulryan/Nash ad agency were appearg both gay publitns and mastream media. In rponse to the ads, Suba received letters om a grassroots group that acced the rmaker of promotg homosexualy. Like nerds who grow up to nont their bulli, Suba executiv realized that the people opposg the acknowledgement of gays and lbians were not as imposg as they seemed.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

Suba’s semal role gay advertisg is famo the bs and marketg world, but the rmaker’s role cultivatg s lbian-iendly image is ls well known among laypeople. And Stay Out” uld refer to explorg the outdoors a Suba—or g out as gay.

JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

The light among niche dience groups “undg” the hts Suba ads surprised the marketg team—and the se of s gay-iendly ads, so did straight dienc’ ignorance. While gay and lbian nsumers loved the shout outs the license plat, straight people would only notice featur like a bike rack.

Pl Poux, who helped e up wh the license plate ia, says he held foc groups wh straight dienc where he’d show ads featurg gay upl. Even after an hour of talkg about gay issu, they’d thk a man was shoppg wh his uncle. ” But Pl Poux says there was some fort to the fact that the gay marketg went unr the radar.

As more pani began marketg to LGBT dienc, secret dg beme somethg of a playbook known by the term “gay vague”—a way for pani to reach queer dienc wh mimal risk of a nservative backlash. This famo Volkswagen ad, which was perceived as gay-iendly, is credibly subtle. That said, Suba did not hi s support of gay and lbian ctomers.