From CarGus to Doros, when me to mercials, 2021 was pretty gay.
Contents:
- THE 50 GAYT ADS EVER
- PHOTOS: THE HISTORY OF GAY ADVERTISG (IT’S OLR THAN YOU THK)
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- 6 - SEX AND OLR GAY MEN
- JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY
- KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
THE 50 GAYT ADS EVER
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump. * gay old ad *
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe.
But while you might not have seen many yourself, gay-themed TV ads are fely out there. The Funnit Untentnally Homoerotic Vtage AdsOh the oln days, when men were men...
We've sured the very back-ends of the Inter to brg you the bt early "hidn" homoeroti. Untentnally Homoerotic Vtage AdsRelatededyslipollajaxPopular the CommunyYou May Like.
PHOTOS: THE HISTORY OF GAY ADVERTISG (IT’S OLR THAN YOU THK)
From the gay-charged ads of the '20s and '30s to that Marky Mark Calv Kle undi ad. Click here to check them out. * gay old ad *
You won't be believe some of the homo-erotic moments that have ma to magaz over the years.
How pani got away wh such homo-charged advertisg those days, I’ll never know. You n see the rt of Adweek’s llectn War II ad by gay illtrator J.
19922007Follow G Philly on Twter | Like G Philly on Facebook | Follow G Philly on InstagramHave gay news you’d like to share wh G Philly? Co-Cola’s history-makg ad featurg gay dads.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
* gay old ad *
In 2014, Co-Cola beme the first ever advertiser to feature a gay fay a Super Bowl mercial. This ad for Microsoft spotlights the story of Katie Sowers, who ma history 2020 as the first woman and first out gay ach a Super Bowl as the assistant offensive ach to the San Francis 49ers. This mercial om CarGus was actually hailed “the gayt mercial of the year” by many.
The 30-send ad shows one gay man shoppg for rs onle as he clar his need to “move on” and get “more space” for his outdoor gear.
The Norwegian postal service Posten went viral this Christmas after showg Santa Cls a gay relatnship. Tled When Harry met Santa, ’ the simply adorable queer love story marks the upg 50th anniversary sce homosexualy was crimalized the untry.
6 - SEX AND OLR GAY MEN
Auto giant Ford is among the new pani targeted onle, mentned on Twter over an ad relatg to a "Very Gay Raptor." * gay old ad *
His spir then appears, to everyone’s surprise, and he out as gay to all of his livg relativ, standg proudly and hand--hand wh another man – who is now his partner.
Brands that chose to reprent gay and lbian people were takg a huge risk. In 1986, the vodka brand Absolut created an ad that clud the artwork of Keh Harg, an AIDs advote who was openly gay at the time.
To draw a rrelatn to the prent day, another vodka brand, Stoli, 40 years later produced an ad honorg polician and gay rights activist Harvey Milk wh a specially themed bottle–and a robt ad mpaign to support the lnch. Even though their support was often subtle, the ads still shocked the world wh their mastream reprentatn the face of a wily homophobic culture.
JAGUARS STRENGTH COACH KEV MAXEN COM OUT AS GAY
Democratic printial ndidate Robert F. Kennedy Jr. has a history of repeatedly sharg unfound nspiraci that man-ma chemils the environment uld be makg children gay or transgenr and g the femizatn of boys and masculizatn of girls. * gay old ad *
Wh the ntug taboo agast gay reprentatn and the backlash om queer-iendly ads the 1980s, brands ntued to shy away om the overt reprentatn of LGBTQ+ people most advertisements. It was IKEA that first ma wav wh their mercial that featured an openly gay uple.
KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
Jacksonville Jaguars associate strength ach Kev Maxen jt me out as gay. * gay old ad *
As one of the first reprentatns of a gay uple takg part normal activi, like shoppg for furnure, this mercial paved the way toward LGBTQ+ acceptance durg this era. For the first time, mastream Ameri saw a gay uple portrayed the same as any other uple a healthy, romantic relatnship. But wh gay marriage still illegal and a lgerg stigma surroundg queer inti, most brands played safe.
Dpe the growg prence of gay characters early 2000s entertament, pani still risked backlash for showg explic LGBTQ+ clivy. Levi’s took a more direct approach wh a mercial that had two distct endgs, one for a straight dience and one for a gay dience.