Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump.
Contents:
- HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
- REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE
- WHY GAY AD NETWORK?
- THE 50 GAYT ADS EVER
- COMPANI BEG MARKETG TO GAY MARKET
- NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
- GAY THE RED-LIGHT DISTRICT? - AMSTERDAM FOM
- THE 10 BEST AMSTERDAM GAY CLUBS & BARSGAY CLUBS & BARS AMSTERDAM
HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
LGBTQIA+ Pri Month has a different meang to everyone. For one gay Microsoft Advertisg marketer, 's a month durg which he believ marketers and advertisers should be socially aware. Learn his three tips for earng LGBTQIA+ ctomers year-round. * advertising marketing gay *
From ads that sailed below the radar for straight folks to glter and rabows galore, the tone, targetg and imagery of LGBTQ+ reprentatn advertisements has gone through untls eratns as the muny faced pivotal moments like the AIDS epimic and changg there was queerbag, there was “gay vague.
REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE
Gay targeted onle, streamg and -app advertisg. COMMANDO specializ marketg to LGBTQ+ dienc through datg apps, mobile ads, streamg vio and social media mpaigns. * advertising marketing gay *
It’s June: The Northern Hemisphere is warmg up, people are creasgly startg to take vatns, and—bt of all—’s global Lbian, Gay, Bisexual, Transgenr, Queer, Intersex, Asexual, and more (LGBTQIA+) Pri Month! While my lived experience as a gay man is unique, this yearly celebratn has been formative to my inty and the inti of many others.
As a gay nsumer, I personally crge when I see rabows as the fol pot of ads that have been signed for me; I perceive the ads to be cliché and borrle offensive. If you pict your advertisements a gay uple dog normal activi like travelg, you’ll get my attentn bee I n nnect thentilly wh what’s beg picted. It was extremely difficult growg up gay, and I’d be lyg if I said isn’t still difficult sometim as a 30-somethg-year-old.
WHY GAY AD NETWORK?
Engage LGBTQ+ dienc through betifully crafted clive digal marketg. Search, social media & fluencer marketg to gay and lbian nsumers. * advertising marketing gay *
6% of Amerins intify as lbian, gay, bisexual, transgenr, or queer, acrdg to a new Gallup report. Sce the dawn of the polilly-motivated “Dream Market” the 1990s, whe, affluent, gay mal uld expect to see themselv gay prt magaz and onle portals, natnal ad mpaigns the media, and, creasgly, mastream media, particularly televisn and news media, while advertisers left the rt of the LGBTQ+ populatn, cludg all people of lor, out the ld. The Ls, Bs, Ts, and Qs were expected to see themselv reprented by advertisg to whe gay mal and be thankful for the visibily.
Alternately, marketers were unapologetilly pursug the gay male dollar and had ltle regard for the rt. Clarify advocy and reprentatn In recent years, some advertisers have shifted away om “reprentg” all LGBTQ+ nsumers wh imag of gay mal towards advertisg that highlights the stggl of transgenr dividuals. For s, the advertisg dtry has neglected female members of the LGBTQ+ populatn wh a bias towards gay mal; this even though femal are more likely than mal to intify as LGBTQ+.
THE 50 GAYT ADS EVER
* advertising marketing gay *
Dpe the fact that a greater number of lbian upl have children than do gay men, gay men actually tend to be more equently portrayed wh fai pared to lbian upl. Acrdg to a recent Ipsos report, among the progrsg generatns, more LGBTQ+ people are choosg to intify as “fluid” rather than “non-fluid” (meang gay or lbian) as members of Gen-Z are far more likely than prev generatns to be plurisexual or attracted to more than one sex. Early rearch the field datg back to Frd’s Inversn Theory 1910 scribed gay men and lbians as “sexual verts”—implyg that homosexualy was some sense the reversal of “normal” sex.
Gay mal and lbians tend to hold no ls of their own-sex tras than do heterosexuals.
COMPANI BEG MARKETG TO GAY MARKET
A new nned cktail lled Gay Water is lookg to attract LGBTQ drkers and avoid the pfalls of Bud Light's disastro marketg partnership wh transgenr fluencer Dylan Mulvaney. * advertising marketing gay *
” While gay men tend to be more feme than heterosexual men, they are no ls mascule than them; siarly, while lbians tend to be more mascule than heterosexual women, they are no ls feme.
NEW ‘GAY WATER’ LOOKS TO AVOID BUD LIGHT DISASTER
Answer 1 of 7: Hello. Can anyone tell me if there are any tablishments the red light district that ter to gay men, perhaps rt servic for gay men, strip shows, etc.? Thanks. * advertising marketing gay *
Hence, while Gen-Z and Millennials tend to e labels that proclaim the fluidy of their genr inty, Gen-X and Baby Boomers primarily label themselv "gay" or "lbian" and "man" or "woman" but genr flex practice.
GAY THE RED-LIGHT DISTRICT? - AMSTERDAM FOM
Top Amsterdam Gay Clubs & Bars: See reviews and photos of Gay Clubs & Bars Amsterdam, The Netherlands on Tripadvisor. * advertising marketing gay *
To tly reprent and ronate wh LGBTQ+ nsumers, advertisers have to fight, walk, or dance (#n’tncelpri) the sho of all LGBTQ+ nsumers rather than jt chasg the pot of gold at the end of the gay male or, more recently, bary rabow. Lbian, gay, bisexual, transgenr and queer populatn is projected $917 billn (Huffgton Post: Weck Communutns 2015 Study). Packaged Facts Report: The Gay and Lbian Market the U.
THE 10 BEST AMSTERDAM GAY CLUBS & BARSGAY CLUBS & BARS AMSTERDAM
Lbian and gay nsumers are a discerng group and 66% rema loyal to gay-iendly brands even when other pani offer lower pric. Lbian, gay and bisexual nsumers are a lucrative mographic, timated to be worth around £70-£81 Billn Bra and an timated $700 Billn the USA.