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The LGBTQ+ populatn is predicted to swell to 1 billn by 2050, prentg a vast and creasgly nuanced nsumer base for brands to appreciate. Wh Pri month g, Tag Warner, CEO of GAY TIMES – a global publisher + now brand advisory group – outl key strategi for June, and beyond * gay pride cost *

GAY TIMES GT133 TikTok llective reterpret Calv Kle's #mylvs mpaign their image. GAY TIMES / Calv Kle / Man Hill-Murphy. Acrdg to GAY TIMES analysis (g a batn IPSOS and UN Populatn data) ’s a group predicted to h 1 billn globally by 2050, wh Gallup’s 2022 study revealg 7.

Here, Tag Warner, CEO of GAY TIMES – a magaze and now media group wh a powerful brand advisory arm nourished by a soarg social media prence and a 4. Redrsg a 2016-iated brilliantly subversive but also highly divisive mpaign where fully lored s famo rabow-lored packagg to honor the ‘most important rabow’ (ntroversial bee some perceived the all-whe sign as promotg the racist whe pri movement) for 2021 partnered wh GAY TIMES and LGBTQ+ helple Swchboard to lorize black-and-whe archive photos om Pri celebratns of the ‘70s and ‘80s.

Sktl partnership wh GAY TIMES & LGBTQ+ helple Swchboard volved relorizg archive... Sktl / GAY TIMES / Swchboard. Warner referenc GAY TIMES’ ‘platformg’ iative wh Apple.

THERE’S A LOT OF MONEY AT PRI, BUT NOT NECSARILY LGBT POCKETSDOLLAR SIGNSDON’T LET THE SEA OF BIG-NAME RPORATE FLOATS AT A PRI PARA AND GLOSSY ADVERTISEMENTS MAGAZ FOOL YOU TO THKG THE LGBT WORLD IS ONE OF UNFETTERED AFFLUENCE.SAMANTHA ALLENUPDATED JUN. 23, 2018 10:07PM EDT / PUBLISHED JUN. 23, 2018 9:12PM EDT PHOTO ILLTRATN BY ELIZABETH BROCKWAY/THE DAILY BEASTTHE FIRST NEW YORK CY PRI MARCH 1970 WAS A GRASSROOTS AFFAIR ANIZED A GAY BOOKSTORE TO MARK THE ANNIVERSARY OF A RT. TODAY, NYC PRI WEEK HAS ABOUT SIX DOZEN RPORATE SPONSORS, CLUDG SOME OF THE UNTRY’S LARGT BANKS AND STOR.THE FIRST CHIGO PRI PROTT 1970 SPECIFILLY TARGETED THE MICHIGAN AVENUE SHOPPG DISTRICT, AS THE CHIGO TRIBUNE REPORTED, ORR TO “REACH THE MAXIMUM NUMBER OF… SHOPPERS AND TOURISTS.” TODAY, RETAILERS AND AIRL MARCH THE CHIGO PRI PARA.LAST YEAR, THE LGBT MARCH LOS ANGEL TOOK ON AN ANTI-TMP THEME, PROMPTG LONGTIME RPORATE SPONSORS LIKE WELLS FARGO TO GET LD FEET, AS FOURTWONE REPORTED. THIS YEAR, AS WEHOVILLE NOTED THEIR REP OF THE EVENT, THE PARA WAS “DOMATED LARGELY BY FLOATS OM RPORATE SPONSORS” CLUDG, Y, WELLS FARGO.BY NOW, THE MERCIALIZATN OF LGBT PRI SEEMS LIKE AN AGE-OLD TOPIC OF BATE—EVEN THOUGH WASN’T THAT LONG AGO, THE GRAND SCHEME OF THGS, THAT NONE OF THE PANI WOULD WANT TO BE SEEN TOUCHG ANYTHG QUEER WH A TEN-FOOT POLE. INED, AS LONG AS PANI ARE VOLVED BIG-CY PRI EVENTS—AND SO LONG AS THEY KEEP CHURNG OUT RABOW MERCHANDISE EVERY JUNE—THERE WILL ALWAYS BE DISCSN ABOUT THE LOST RADIL SPIR OF PRI.BUT THERE’S SOMETHG ELSE THAT HAPPENS, TOO, WHEN PRI—THE TIME OF YEAR WHEN LGBT PEOPLE ARE MOST VISIBLE—BE ASSOCIATED WH MONEY AND TRAVEL AND NSUMERISM: WE LOSE SIGHT OF THE FACT THAT LGBT POVERTY IS A MAJOR AND LARGELY UNSPOKEN PROBLEM.THE NOTN THAT LGBT PEOPLE ARE ALL CHILDLS, DUAL-E FASHNISTAS LIVG AIRY LOFTS IS SUCH A PERSISTENT ONE THAT REARCHERS HAVE LABELED “THE MYTH OF GAY AFFLUENCE.”BUT AS A 2014 ATLANTIC ARTICLE BY THAT TLE NOTED, FANCIAL PROBLEMS ABOUND THE LGBT MUNY—PROBLEMS THAT OFTEN GET ELID BY MARKETG FIRM REARCH.WHEN YOU HEAR THAT LGBT AMERINS HAVE AN TIMATED PURCHASG POWER OF $1 TRILLN, FOR EXAMPLE, THAT DON’T MAKE SEEM LIKE THEY EVER WANT FOR MONEY.BUT IF YOU NSULT SOCLOGIL REARCH, AS THE 2014 ATLANTIC ARTICLE REMEND—LIKE DATA PUBLISHED BY THE WILLIAMS INSTUTE AT THE UCLA SCHOOL OF LAW—YOU WOULD LEARN THAT “SAME-SEX UPL ARE MORE VULNERABLE TO POVERTY GENERAL THAN ARE DIFFERENT-SEX MARRIED UPL,” AS A 2013 REPORT FOUND (PDF), OR THAT “LBIANS SAME-SEX UPL AND [BLACK] LGBT PEOPLE” ARE PECIALLY VULNERABLE TO POVERTY, AS A 2016 REPORT OBSERVED (PDF). THERE IS A MORE PRSG AND PLITED TTH, SEEMS, LURKG BENEATH ALL THE BIG CLAIMS ABOUT THE SPENDG POWER OF LGBT AMERINS.“REARCH HAS SHOWN THAT LGBT PEOPLE FACE A RISK OF BEG POOR THAT IS AT BT EQUAL TO THAT OF NON-LGBT PEOPLE WH SIAR CHARACTERISTICS AND, AT WORST, MUCH HIGHER THAN THAT OF NON-LGBT PEOPLE,” THAT 2016 WILLIAMS INSTUTE REPORT NOTED.A 2015 REPORT SPEARHEAD BY THE CENTER FOR AMERIN PROGRS ALSO FOUND THAT LBIAN, BISEXUAL, AND TRANSGENR WOMEN WERE “MORE LIKELY TO LIVE POVERTY” THAN WERE HETEROSEXUAL WOMAN.TRANSGENR WOMEN, THAT REPORT FOUND, WERE ALMOST “FOUR TIM MORE LIKELY” THAN THE GENERAL POPULATN TO BE MAKG LS THAN $10,000 A YEAR. AND 30 PERCENT OF BISEXUAL WOMEN—AS PARED TO 21 PERCENT OF STRAIGHT WOMEN—WERE LIVG POVERTY.SO, WHERE DO WE GET THE IA THAT LGBT PEOPLE ARE RICH? PRI EVENTS AWASH RPORATE MONEY CERTALY DON’T HELP. NOR DO $150 RABOW SNEAKERS OR EXPENSIVE PRI PACKAG ADVERTISED BY SWANKY HOTEL CHAS. IT’S TE THAT SOME THE LGBT MUNY N AFFORD THE LUXURY EMS THAT NOW SURROUND PRI MONTH LIKE A GIANT STLY CLOUD—THOSE FACTOIDS ABOUT OVERALL LGBT PURCHASG POWER DON’T E OM NOWHERE—BUT THE MUNY’S PURPORTED WEALTH IS FAR OM EVENLY DISTRIBUTED.EVEN FOR GAY MEN, WHO TEND TO HAVE THE ROSIT FANCIAL OUTLOOK WH THE BROAR LGBT MUNY, NEW U.K. DATA REPORTED BY THE WASHGTON POST THIS MONTH SHOWS THAT, WHILE GAY MEN TEND TO LAND MANAGERIAL POSNS AT HIGHER RAT THAN STRAIGHT MEN, THEY H A “GLASS CEILG” WHEN TO BREAKG TO UPPER MANAGEMENT. GAY MEN OF LOR, AS THE POST NOTED, HAVE AN PECIALLY HARD TIME CLIMBG THE RANKS. THE REASONS FOR LGBT FANCIAL DIFFICULTI ARE MANIFOLD. A 2018 EXPERIAN SURVEY OF 500 LGBT PEOPLE FOUND THAT 62 PERCENT OF RPONNTS HAD FACED “FANCIAL CHALLENG” DUE TO THEIR GENR INTY OR SEXUAL ORIENTATN: THIRTEEN PERCENT SAID THEY HAD BEEN DISCRIMATED AGAST AT WORK, 12 PERCENT SAID THEY WERE “PASSED OVER FOR A JOB,” 10 PERCENT SAID THEY HAD A “LOWER SALARY” OR A “RCED CHANCE OF PROMOTN.”THERE ARE OTHER FACTORS, TOO, LIKE HEALTH ISSU ED BY MORY STRS—OR THE STS OF ADOPTN, SURROGACY, AND ASSISTED REPRODUCTIVE TECHNOLOGY THAT MANY SAME-SEX UPL HAVE TO BEAR ORR TO START OR GROW A FAY.YOU MIGHT NOT THK ABOUT THOSE CHALLENG BEE LGBT FANCIAL PROBLEMS ARE SRCELY TOUCHED UPON THE MEDIA. THK ABOUT SHOWS LIKE QUEER AS FOLK, THE L WORD, MORN FAY, AND Y, THE TER’S BELOVED NETFLIX REBOOT OF QUEER EYE, THE SEND SEASON OF WHICH PREMIERED THE MIDDLE OF PRI MONTH 2018. ALL OF THE PROGRAMS PICT LGBT PEOPLE FOR WHOM THE IA OF GOG HUNGRY WOULD BE ALMOST UNTHKABLE: WHY NOT JT WHIP UP SOME GUAMOLE OR SOME H PASTA, LIKE ANTONI OM QUEER EYE, OR WALK DOWN THE STREET TO A HIP FFEE SHOP FULL OF YOUR AFFLUENT WEHO NEIGHBORS?AND YET, AS THE WILLIAMS INSTUTE FOUND 2014–AND AS THE ATLANTIC SUBSEQUENTLY NOTED—ALMOST A THIRD OF LGBT ADULTS SAID THEY HAD “EXPERIENCED A TIME THE LAST YEAR WHEN THEY DID NOT HAVE ENOUGH MONEY TO FEED THEMSELV OR THEIR FAY,” AND THAT SAME-SEX UPL WH KIDS WERE “APPROXIMATELY TWICE AS LIKELY” TO GET FOOD STAMPS AS OPPOSE-SEX UPL RAISG KIDS.IT’S HARD TO SQUARE STATISTICS LIKE THOSE WH THE MONEY THAT FLOWS THROUGH AND AROUND PRI EVERY JUNE. ON THE ONE HAND, PANI SELLG PRI MERCHANDISE SOMETIM DONATE SOME PORTN OF THE PROCEEDS TO LGBT CHARI, AND RPORATE VOLVEMENT PRI EVENTS OFTEN AS A RULT OF YEARS OF TERNAL ADVOCY OM LGBT EMPLOYEE ROURCE GROUPS. MANY OF THE PANI ALSO SRE A PERFECT 100 ON THE HUMAN RIGHTS CAMPAIGN’S CORPORATE EQUALY INX, MEANG THAT THEY OFFER BENEFS TO EMPLOYE LIKE TRANSGENR-CLIVE HEALTH SURANCE. IT’S HARD TO FLT EVERY PANY UNILATERALLY FOR GETTG VOLVED PRI.BUT THE AGGREGATE EFFECT OF RPORATE VOLVEMENT PRI HAS BEEN TO MAKE MORE AND MORE A MONTH ABOUT TRAVEL AND NSUMPTN, ABOUT RABOW-LORED MARKETG AND REACTNS TO THAT MARKETG. IT FEELS HARR THAN EVER TO MAKE LGBT FANCIAL STGGL TELLIGIBLE TO A BROAR SOCIETY THAT HAS NEVER REGNIZED THEM THE FIRST PLACE.THIS YEAR, AS THEM REPORTED, ACTIVISTS AROUND THE UNTRY—CLUDG NEW YORK CY—WILL BE PROTTG PRI PARAS, PART BEE THEY DON’T WANT TO SEE MORE RPORATE VOLVEMENT THE EVENT. WHEN AN EVENT THAT STARTED AS AN LGBT PROTT NOW DRAWS PROTTS OM LGBT PEOPLE, THAT’S A SURE SIGN THAT SOMETHG IS AMISS.PRI DIDN’T ED TO BE ABOUT MONEY. NOW, ALL TOO OFTEN, IS MONEY. SAMANTHA ALLEN

* gay pride cost *

”Tiana Major9, one of the artists spotl by GAY TIMES' playlist partnership wh Apple Mic to... Servicg this, last year GAY TIMES partnered wh Reebok on the Your Hometown mpaign, centerg the stori of LGBTQ+ teenagers Northern Brish ci.

Documentary shorts, stills and quot featured across Gay Tim’ portfol, on Reebok and (footwear retailer) Schuh’s social media platforms, and activatns Schuh flagships. In one an H&M visual manager reunts walkg on his father abg his mother for raisg a gay son, then nontg him.

“Sport is a fascatg place bee statistilly LGBTQ+ people tend to be more unf – fuelled by the way profsnal sports is a very heteronormative terra; nsir the environment that exists that means there are currently no openly Gay profsnal footballers the UK, and what that means to LGBTQ+ nsumers. Bankg too, is ripe for an update (as an dtry wh servic predomantly ground heterosexual fay-centered liftyl) and mental health, another space where LGBTQ+ behavrs tend to differ; GAY TIMES is also early discsns about a project wh Anglo-Amerin mdfulns app, Headspace.

Space Coast Pri is a wholly volunteer-managed non-partisan, tax-exempt, not-for-prof rporatn that aniz Lbian, Gay, Bisexual and Transgenred Pri events throughout the Space Coast of East Central Florida. * gay pride cost *

For 2021 was reterpreted aga as #ProudInMyCalvs featurg artists cludg rerd producers Ar and Honey Dijon celebratg fg moments the queer and trans journey, followed by GAY TIMES own story-sharg via s newly formed GT133 group of TikTok-based ntent creators (a micro llective who rpond to topil stori at speed). GAY TIMES / Calv Kle.

” Warner reveals that GAY TIMES is currently discsg a partnership regardg this foc wh a datg app (tails to be revealed later this) anchored fdg love rather than hook-ups. GAY TIMES Future?

A very different creature to the pre-Warner era where the dience was domated by whe, gay, fortysomethg men ( now boasts an equal genr spl and a broad trans-generatnal mix, om tweens to those their 60s and 70s) Warner reveals GAY TIMES is planng to build on s transn om pure publisher-to-brand builr by beg a full “cultural platform verg rmatn, products and servic.

*BEAR-MAGAZINE.COM* GAY PRIDE COST

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